Deal-hunting and learning about products are the biggest reasons that U.S. consumers watch shopping livestreams.
Familiarity with social gaming is grooming some Gen-Zers to adapt to virtual reality environments.
The Markup released initial findings from a study that found Facebook has been quietly gathering personal data about a variety of situations, including prospective college students when they apply
online for financial aid.
Nearly half of U.S. homes (46%) with a broadband internet connection subscribed to four or more video streaming services at the end of the first quarter of 2021 (according to Parks Associates). That
was up from 22% a year earlier. While I don't have the figures for 2002 yet, it's certainly well over 50%. With powerful and deep-pocketed competitors such Disney, WarnerMedia, Comcast, and Apple,
bursting onto the streaming scene over the past two years, the fact that Netflix lost less than 1% of its subscribers in the past year (which would have been a mild gain had it not pulled out of
Russia), and continues to dominate any list of the most viewed streaming series, should be seen as a remarkable accomplishment and a sign of ongoing strength. In this week's edition, I outline who
the major contenders are for a post-Netflix dominance of the new Golden Age of television.
Even as pay-TV subs decline, SVOD penetration is starting to be impacted by price hikes, free competitors, other factors, according to new research.
Some consumers thought they may have been shadowbanned because of pressure from advertisers to suppress certain content.
Twitter pulls in around $5 billion in ad spending per year. Who might benefit more directly from these abandoned dollars? TV networks.
A study released by Apple and conducted by a professor at Columbia Business School looks to change perceptions that have circulated about the impact of Apple's App Tracking Transparency. For instance,
Apple argues that its first-party Search Ads business "grew for a variety of reasons unrelated to ATT, and that it does not affect the apps' ability to collect and use first-party data.
Two-thirds of consumer packaged goods marketers said return on ad spend was their most important metric.
TiVo's latest survey finds nearly a quarter of North American adults have scanned a QR code or tapped an interactive ad. But under 60% consider AVOD content to be good/very good.
Nielsen has struck a deal with Vizio to add data from Vizio's 20 million TV homes through the TV set manufacturer's Inscape TV research business. Nielsen now has the rights from Vizio to integrate
Inscape data in both its local and national audience-measurement solutions. Nielsen says its TV panels will be used to "validate" what is missing in Big Data sets.
About a quarter of pay-TV subscribers are "cord revivers," or people who had once cut the cord but decided to resubscribe.
"This is about us providing more granular data that's available to help lean into the MMM models that CPGs and retail advertisers have leaned into during the past few years," said Asaf Davidov,
director, head of ad measurement and research at Roku.
Crypto brands outperformed traditional financial services brands, per the study, now in its 12th year, per MBLM.
Household incomes in the United States have risen in the past 50 years, but those gains have been distributed unequally.
Through the partnership, Tinuiti will gain access to the full suite of Snapchat's audience, products, and services, with the goal to drive performance business results.
A study released by MoffettNathanson Research and produced by HarrisX says the second-biggest reason to leave pay TV is that "all the shows I currently watch are available on streaming services."
A large library of content is the No. 1 reason that viewers will hold on to a streaming service subscription instead of canceling it.
While EVs have become more mainstream, all brands need to continue to show the vehicles are a satisfying drive, according to Mini.
Many people working from home find their work and personal lives are intertwined -- a trend Microsoft says accelerated during the pandemic, creating a new type of buyer, or persona it calls "the
workday consumer."
Shimmel says the industry has faced challenges "trying to forecast, using a Nielsen data set and Nielsen panel size that was too small to reflect the fragmentation of the industry."
Well-researched content improves the likelihood that a purchasing manager will take a sales call from a vendor.
The Entertainment on Demand division foresaw a Q1 decline in penetration for Netflix, and lays out the reasons for an overall flattening of SVOD growth.
March was also the first month to expand vs. a year-ago month that also had gains. (The U.S. ad recession began in March 2020.)
Sixty percent of Americans said brands should invest their resources in relief for the Ukrainian people.
The still-young premium streaming video industry continues to count on free months-long promotions as a major piece of its overall subscriber claims.
A global brand tracking survey shows that Cadillac is showing year-over-year improvements in five key metrics of brand health. The General Motors luxury brand’s biggest
year-over-year improvement is in “First Choice Consideration,” which is when customers consider Cadillac first over other other automotive brands. That metric is up 29%, per the research.
The brand also showed gains in the other for categories: “stirs emotion,” “advanced tech,” “brand for me,” “net momentum”and “opinion.”
The apps tend to have a bigger effect on shopping habits in developing countries such as Mexico, Brazil and Vietnam.
Dealerships should view themselves as "experience centers" that embody the virtues of their brand, says Peter Harms, a partner at Simon-Kucher & Partners.
Recent research about streaming habits finds that many subscribers sign up only for a brief time and then cancel their subscriptions.