A limited-sample survey's finding could actually be a positive indicator for Netflix.
Ecommerce experienced price deflation for the first time in more than two years, but consumers spent less in July 2022 vs. June, according to the Adobe Digital Price Index, which identified deflation
driven by electronics, apparel, and toys. Food costs remain high.
Netflix has dropped from first to fourth in overall satisfaction. Among ad-supported streamers, HBO Max gets the highest marks, and Hulu the lowest
Walled-garden media environments add to the challenges that DTC marketers face with measuring media performance.
SalesIntel provides human-verified email addresses, phone numbers and other data. Leadspace says its active profiles can help a company align its territory plan to its total addressable market and
ideal customer profile.
We're in a Golden Age of agency business intelligence and GroupM's "This Week, Next Week" podcast is a big part of it. All you need is the time to listen to it. I'm doing that so you don't have to.
The streamers' retreat was hardly enough to put a dent in the overall media/entertainment category, though, as spending rose 88% YoY, to $10.9 billion.
Political action committees have spent $827 million on ads for the general election, compared with $131 million among individual candidates.
There is overwhelming support for a democratic coalition of supplying countries to come together for the good of humanity. About 30% of respondents are from advertising, marketing, PR, and consulting
and design, according to Oomiji.
U.S. TV CPMs are up nearly 40% from 2019 pre-pandemic levels, according to WARC's latest Global Ad Trends analysis.
Price-sensitive parents this year are looking for promotions and coupons as inflation hits a 40-year high.
The Ad Council Research Institute and MTV Entertainment Studios unveiled initial findings today from a joint research project that is designed to unpack voting attitudes and perceptions among younger
Millennials and voting-age Gen Z Americans.
Porsche ranks highest among all brands, while Dodge is the highest-ranked mass market brand for a third consecutive year.
Among current Netflix subscribers, 43.1% said they were likely to switch to the lower-cost version of the streaming service with commercial breaks.
Here are some of the practical, current-environment strategies noted in the first report.
Media and marketing executives blamed a lack of training and talent management for the dearth in skills.
Charmin's "Roll it Back, Everybody" commercial, featuring the brand's talking bear family, placed second and "led to a strong purchase intent," noted iSpot.
Almost half of respondents are open to buying an electric car from a new brand, many more than with a gasoline-powered vehicle.
Two-thirds of brands say they're focused on strategies to address underrepresented groups in the next three years.
Long-form and social media viewing time increased.
As more households sign up for streaming video, cable TV continues to lose subscribers.
A group of Microsoft Research scientists published a paper that attempts to build a benchmark to analyze the presence of "interference" in sponsored search advertising. The original, published in
2020, and resurfaced in July 2022, attempts to call attention to how each advertisement on a page influences the others. The research has become more important as the industry moves away from
cookie-based tracking in consumer browsers and looks to find other alternatives to target relevant ads.
Generations have traditionally been defined in roughly 15-20-year increments. While there is some disagreement on post-Baby-Boomer exact start and end years, these are generally accepted time frames
for the seven living generations (with their respective born dates in parenthesis): - The G.I. Generation (1901-1926) - The Silent Generation (1927-1945) - Baby Boomers (1946-1964) - Baby
Busters/Generation X (1965-1980) - Millennials/Generation Y (1981-1995) - Generation Z (1996-2012) - Generation Alpha (2013-2025 ) People in the same generation traditionally have similar
collective experiences, and as they age, tend to demonstrate similarities in attitudes and how they relate to the world around them - and until about 15 or so years ago, how they related to media as
well.
Horizon Media finds concern about the riskiness of travel has declined alongside concern over COVID-19.
Opt-in rates have stabilized in the year since Apple started asking customers for consent to share device identitiers used by advertisers.
YouTube Q2 ad revenues were up just 4% -- slightly under analysts' expectations, and well below the double-digit gains of previous periods. This comes amidst other digital media hits including the
first-ever revenue declines at Meta Platforms.
Advertisers boosted their spending by 62% from a year earlier on Amazon's Sponsored Display ads during the two-day shopping event.
While 75% of procurement execs say their role managing media has been successful, only 26% of marketing execs say so, according to a new ANA study.
The biggest moves will come with realignment as Jon Diament, Karen Grinthal and Greg Regis divide responsibilities among the company's more than 20 cable TV networks. Reports last month suggested the
new Warner Bros. Discovery would cut around 30% of its ad force as part of the goal CEO David Zaslav outlined to investors, to achieve $3 billion in synergistic savings as a result of the merger.
Media companies should offer both kinds of streaming services to maximize their potential reach among U.S. consumers.