I used to think the worst thing any brand could do to a consumer was to waste their time. But now I realize it's actually holding them captive.
Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How does this awareness impact online behavior?
The percentage of households subscribing directly from OTT providers' sites declined from 41% to 29% between Q1 2020 and Q3 2021, Parks Associates says, with downloads rising from "OTT aggregators."
Many consumers describe personalized ads as "annoying," but others say such messaging is "useful" or "enjoyable."
Tubi had the highest co-viewing among ad-supported CTV platforms, followed by HBO Max and Hulu, then YouTube and Discovery+. Movies had the highest co-viewing score at 73.2% of the time, with TV
episodes at 54.8%.
Getty Images found that two in three women worldwide still experience body bias. Among the top issues are body shape or size, age, and income level.
Brands that improve viewability, brand safety and ad-fraud prevention are more likely to see gains in their conversion rates.
More than half of consumers say they have been frustrated when they couldn't reply to a message sent by a brand.
A significant portion of marketers say their companies are addressing social issues, while consumers tend to be more skeptical.
That's according to an estimate issued by Insider Intelligence, citing the ongoing war. The research firm also predicts a 28% ad-spend drop in Central and Eastern Europe.
Merchandise sales have exceeded those of 2019, but show a certain flatness, the NPD Group reports.
Wrappers and containers from eight different fast food chains contain PFAS, or "forever chemicals," at soon-to-be illegal levels, according to Consumer Reports. Long-term exposure has been linked
to an increased risk of some cancers. Eight of the 24 fast food and supermarket chains studied — Arby's, Burger King, Cava, Chick-fil-A, McDonald's, Nathan's Famous, Sweetgreen, and Taco
Bell — had at least one type of packaging tested for fluorine levels exceeding 100 ppm.
Creative agency Berlin Cameron partnered with personal growth platform Luminary and research platform Persky in a survey that reveals women's representation in -- and views on -- the metaverse and NFT
investments.
Twenty-five percent of U.S. consumers have cancelled a streaming video service and then resubscribed to the same service within the past 12 months.
Morgan Stanley's Brian Nowak trimmed the stock price targets for Google, Meta, Pinterest, Twitter, Snap, Criteo and others.
In our last issue I posed five important questions leading into this year's upfront season. The response was strong and very positive, so I decided to add a few more in this week's edition.
The pandemic led many people to discover some of the advantages of remote work and virtual interactions.
Per MRI, 33% of Americans "hold off" on making big purchases until they get their tax refund.
The findings show how adding TV into any mix boosts results. Duh.
A study recently made the case that alcohol advertising featuring objectified women encouraged male and some female students to manipulate others for sex.
Alcohol brands have been engaging consumers through personalized creative that offers discounts, contests, cocktail recipes, and exact in-store locations.
Discovery+ and HBO Max have had less uptake for their ad-supported tiers, reflecting pricing and content decisions.
It's no coincidence that Apple's products populate scenes in "Ted Lasso" and "The Morning Show" on AppleTV+.
Among the takeaways for CPG brands from the Attest study: Trustworthy nutritional labeling is strongly linked to consumer loyalty.
About a quarter of the viewers who watch Netflix said they don't pay for the streaming service.
Broadcast and cable viewing continues to sink dramatically due to the growth of premium streaming TV, while live time viewed has remained virtually unchanged.
A new survey indicates that Netflix fans might be more likely than fans of Amazon Prime Video or Hulu to stop sharing passwords if charged for that--but also more likely to cancel their accounts.
Google has been collecting data from Android devices and sending the information to its servers, a research paper finds.
About 28% of visitors to theater chain AMC went to the movies at least twice in the fourth quarter of 2021.
The research aims to help teens, parents and caregivers make informed choices when using technology, and establish neuroscience behind the narrative on social media's impact on adolescent mental
health.