The latest Hub video monetization study also finds viewers' estimates of their total TV spending and what they think is a "reasonable" amount to spend on TV are both declining, and just 20% say
they're willing to pay to share accounts.
The most common reason to cancel any kind of subscription is an increase in price -- indicating that inflation is having an effect on spending power.
But many see skills and measurement as key barriers to growth, WARC and MMA report.
How do we add pigment to traditional research surveys' shades of gray in today's diverse world? Our culture demands it, and our antiquated research questions are suggesting that it's time to change
the way things have always been done.
The upfront TV marketplace, including broadcast and cable TV nets, posted "modest" gains -- up 5.8% to $20.1 billion, according to estimates from Media Dynamics. While broadcast and cable nets grew
similarly in volume -- up 6.4% (to $9.9 billion) and 5.2% (to $10.2 billion), respectively -- broadcast showed strength when it comes to prime-time 30-second commercials in terms of the
cost-per-thousand (CPM) viewers.
The NFL launches NFL+ today, as the NFL posted another TV ad record -- surging 14% to $4.3 billion, according to Standard Media Index. NFL+ is a subscription service that includes live, out-of-market
preseason games and local and prime-time regular-season games, playoffs games (phone and tablet only), among other content.
Sixty-seven percent of those who had seen a QSR OOH ad and then engaged with the advertised chain made an in-restaurant purchase.
Microsoft's TV attribution research revealed that online shoppers are more likely to learn about a brand or product through TV ads than by searching online or through word-of-mouth recommendations, a
Microsoft spokesperson said in an email.
Amazon drove $12 billion in global sales during Prime Days this year, and email played a part, SparkPost reports.
These consumers tend to be more averse to traditional advertising than older demographic groups.
Introducing a new brand can be daunting in today's ever-expanding video landscape. Ocean Media's SVP, Head of Media, Jared Lake, talks strategy of launching a brand campaign across multiple platforms,
how consumers' consumption behaviors and GRP informed the media mix, and why certain channels didn't make the cut.
Instead of their standard search shopping campaigns, Tecovas digital team launched Google Smart Shopping on their product feed with huge success. Tecovas' Performance Marketing Manager, Paige Malloy,
will share the implementation requirements for their testing; which resulted in greater efficiency, more revenue volume, and better ROAS for the western boots and apparel retailer.
A downturn in the economy could drive a 9.6% decline in TV advertising this year to $78 billion, MoffettNathanson Research projects. An estimate with no recession projects total TV advertising would
rise 6% to $86 billion, from $81 billion in 2021. Digital media is expected to maintain growth -- but with slower gains -- during a coming recession.
In the current climate for subscription streaming, inflation is driving cancellations while, at the same time, quality content is driving retention.
Advertising influences people's buying decisions more than the opinions of social influencers or bloggers.
Growing mistrust has 40%+ saying they wish they could refuse to share any data with advertisers online.
Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns over personal safety.
Email marketing falls in behind websites, social and other channels, Netigate reports.
The segments require both new messaging, as well as media strategies, to address their relative economic angst, Horizon's researchers say.
Sixty-two percent of people in the U.S. have never demanded that a business delete their personal information.
"Kids grow every year. They need new clothes. School supplies have to be replenished," says NRF senior director for industry and consumer insights.
Blockthrough, a firm that helps publishers recover ad revenue otherwise lost to ad-blocking software, released research showing desktop ad blocking rose 5% in 2021, with 290 million users worldwide.
While Eaglemoss might not be a high-profile brand, most visitors to the collectible e-commerce website will find at least one or two products that tug at the heartstrings (and purse strings!).
Eaglemoss' VP of Global E-commerce & Marketplace, Imran Hassan, will discuss how NFTs fit into the equation, and why Snapchat is better than TikTok in reaching some customers? He'll also share his
secret to having a highly user-friendly e-commerce site and how the company's media diversification and upper-funnel brand-building investments have paid off.
Evolving from a product to a brand at speed through digital content. Super Coffee's Senior Manager of Content and Influencer Marketing, Hilary Lemonick, shares how the healthy coffee brand doubled its
email and social media engagement rate in less than 6 months.
GroupM will release an alpha version of the new media carbon-reduction calculator in the next few weeks and release it generally in the fourth quarter.
The average compounded annual growth rate over the past two years for OTT was 43%, which makes it the fastest-growing local media, followed by local digital radio, local mobile, local digital
magazines and local PC/laptop advertising. The top advertising local OTT category for 2022 is projected to be general services, at $337.2 million.
While the vast majority of global marketers have recently planned or are currently planning to make changes to their agency roster, the percentage has moderated from just a few years ago.
The contraction follows a steady deceleration of the U.S. ad market's expansion coming out of the COVID-19-related ad recession.
The Emmy Awards telecast alternates among ABC, CBS, NBC, and Fox because the show has traditionally been seen as a major promotional vehicle for all the broadcast networks. The host network would win
a bunch of awards and have commercials ready to immediately tout their wins. I'm old enough to remember when marginal series would become successful after winning multiple Emmys. This, of course,
hasn't been the case for several years. In this week's edition, I provide an in-depth analysis of the shift toward premium cable, and ultimately, streaming winners, and how the broadcast networks
continue to promote it.
Many people say brands can help to change public perceptions of marginalized groups.