Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
- In 2013, Marvel entered into a deal with Netflix to develop series featuring some of its lesser-known "street-level" heroes. Unlike the world-saving superheroes in the Marvel Cinematic Universe (such as Captain America, Iron Man, Thor, Hulk, Captain Marvel, and Dr. Strange), these characters, with their more personal, neighborhood-centered stories, better lend themselves to series-long plot lines - as opposed to blockbuster theatrical movies.
- In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the Association of National Advertisers stated it was incorrectly reported that it is intended to test alternatives to Nielsen's TV ratings panels.
- More than half of marketing executives said they planned to either increase or maintain OOH spending this year.
- According to WARC, it's about $44.4 billion. Really.
- Amid growing competition, the streaming platform is expected to air a company record of 398 original shows this year.
- A growing number of consumers worldwide consider Google's video-sharing site YouTube to be similar to television.
- It's unclear whether the RFP is related to the ANA's "Cross-Media Measurement initiative," which it said would pilot a new "virtual people ID" methodology developed by Comscore by the end of this quarter.
- Disney+ will surpass Netflix by 2028, despite Netflix's addition of 60 million subs, per the latest projections from Digital TV Research.
- Consumers consider ads running in newspapers or before movies the most trustworthy, a Nielsen study finds, and are not inclined to begin a relationship with a new brand, despite the proliferation of consumer choice.
- Top-ranked QSR was followed by Starbucks, Dunkin', McDonald's, Taco Bell and KFC.
- The linear TV and streaming video audience for the halftime show jumped 19% year over year, to 28.8 million households,
- The authors of the study found generally high percentages for ad "irrelevance" on linear TV, and say that perhaps "the more addressable TV world can solve some of the fatigue" of ad irrelevance.
- Compared with cable sports viewers, more sports streamers reported remembering the ads later, discussing ads with someone, searching online for the advertised products or services, and buying the product/service.
- More than half of consumers in a recent study said the ability to read comments is their favorite feature offered by publishers.
- Publishers using Next-Gen Solutions -- now available for the open web -- must also have adopted Yahoo ConnectID, which enhances audience matching, enabling advertisers to deliver more relevant messaging.
- Sports teams bucked the trend as fans interacted with posts amid a return to traditional schedules.
- The ability to teach students coding skills and the importance of data is crucial to the future of digital advertising. About 58% of students in a study agree that the ability to write software code is either equally or more valuable than learning a foreign language for their future career choices.
- A predicted 15% rise in TV advertising prices will more than offset declines in print media.
- ActionIQ on Wednesday released its first CX IQ Index. Media/publishing is the industry with the largest disparity in how companies rate themselves vs. actual user experiences.
- The partnership gives Tinuiti clients early access to Reddit tools, teams and resources, and an opportunity to test the platform's newest advertising products -- especially those geared toward performance marketing.
- "It's axiomatic that viewers' regularly watched news brands align with their personal world view," says Brand Keys' Passikoff.
- About half of all gamers said they had purchased a brand after seeing or interacting with it in a video game.
- New research finds that QSR chains need to sharpen their digital skills to keep customers engaged with loyalty programs.
- The technology provides a scorecard to identify racial bias and risk factors in content, analyzing how brands score with multicultural audiences. It was developed by Larry Adams, CEO of AI-powered company and platform X_Stereotype.
- According to new research from Publicis Media, "spending time at home" tops the list of "more important" things, followed by showering. Does that mean more TV/streaming consumption as well?
- Walmart leads retailers in customer loyalty despite strong showing by other big-box operators and supermarket chains, according to consumer intelligence and marketing specialist InMarket. For the fourth quarter, Walmart garnered a shopper loyalty score of 5.68, well ahead of its closest big-box competitor Meijer at 3.58 and above supermarket loyalty leader H-E-B at 4.63, Austin, Texas-based InMarket said in its Insights Q4 2021 Consumer Loyalty Report, released Monday.
- Consumers who use digital pinboard platform Pinterest are the most likely to engage with promoted or sponsored posts on social media.
- A new study by cybersecurity company Lookout reveals that when it comes to major consumer fears, scams and hacking-related threats are now Americans' ultimate concern.
- Using "eyes on screen" technology, TVision found that men scored a 126.7 index for "commercial attention" vs. a 120.3 index for women. The results were similar for "program attention" -- a 125.7 index for men vs. a 118.5 index for women.
- The rate of North American inflation is projected to rise 5.4%, while the worldwide rate is forecast to increase 4.5% this year.
