The segments require both new messaging, as well as media strategies, to address their relative economic angst, Horizon's researchers say.

Sixty-two percent of people in the U.S. have never demanded that a business delete their personal information.

"Kids grow every year. They need new clothes. School supplies have to be replenished," says NRF senior director for industry and consumer insights.

Blockthrough, a firm that helps publishers recover ad revenue otherwise lost to ad-blocking software, released research showing desktop ad blocking rose 5% in 2021, with 290 million users worldwide.

While Eaglemoss might not be a high-profile brand, most visitors to the collectible e-commerce website will find at least one or two products that tug at the heartstrings (and purse strings!). Eaglemoss' VP of Global E-commerce & Marketplace, Imran Hassan, will discuss how NFTs fit into the equation, and why Snapchat is better than TikTok in reaching some customers? He'll also share his secret to having a highly user-friendly e-commerce site and how the company's media diversification and upper-funnel brand-building investments have paid off.

Evolving from a product to a brand at speed through digital content. Super Coffee's Senior Manager of Content and Influencer Marketing, Hilary Lemonick, shares how the healthy coffee brand doubled its email and social media engagement rate in less than 6 months.

GroupM will release an alpha version of the new media carbon-reduction calculator in the next few weeks and release it generally in the fourth quarter.

The average compounded annual growth rate over the past two years for OTT was 43%, which makes it the fastest-growing local media, followed by local digital radio, local mobile, local digital magazines and local PC/laptop advertising. The top advertising local OTT category for 2022 is projected to be general services, at $337.2 million.

While the vast majority of global marketers have recently planned or are currently planning to make changes to their agency roster, the percentage has moderated from just a few years ago.

The contraction follows a steady deceleration of the U.S. ad market's expansion coming out of the COVID-19-related ad recession.

The Emmy Awards telecast alternates among ABC, CBS, NBC, and Fox because the show has traditionally been seen as a major promotional vehicle for all the broadcast networks. The host network would win a bunch of awards and have commercials ready to immediately tout their wins. I'm old enough to remember when marginal series would become successful after winning multiple Emmys. This, of course, hasn't been the case for several years. In this week's edition, I provide an in-depth analysis of the shift toward premium cable, and ultimately, streaming winners, and how the broadcast networks continue to promote it.

Many people say brands can help to change public perceptions of marginalized groups.

There is a direct "one to one" correlation between TV commercials' "attention" score and marketers' all-important "brand lift" measure, a survey from TVision and brand-measurement firm Upwave finds.

Google continues to reduce the rankings of some information-broker websites that make a business out of displaying personal data.

Streaming households are at 81% vs. 75% a year ago, while households streaming with and without a pay TV service are almost equal, a new survey by HarrisX for MoffettNathanson Research finds.

Other high-performing consumer goods are unexpected, and not nearly as trendy -- including 65-year-old Dove (No. 2) and Procter & Gamble's Febreze (No. 4).

CMOs have a variety of ways to obtain data that guide their decision-making, though many are frustrated with the lack of tools to gain insights, the CMO Council and market researcher GfK found in a global survey of marketing leaders. Among the data that help marketers to improve key performance indicators (KPIs), media metrics were ranked as the most significant. About two-thirds (67%) of marketing leaders worldwide said content response and conversion data are helpful, and 64% said ad performance metrics were helpful. “Content response can lead to customer conversion, acquisition and repeat purchases,” according to the report. “Getting the right content to the right person at the right time can build toward a shortlist, a call to a sales rep or even an ecommerce transaction. Content response is a marketing KPI that moves the revenue needle.” Only 39% of respondents said their social media following was a significant data point, and a mere 36% considered customer lifetime value (CLV) important for measuring performance. CLV metrics aim to quantify how much money customers will spend on a brand during their lifetime. Marketers say they face a variety of hurdles in obtaining useful data. Almost three quarters (73%) of survey respondents bemoaned insufficient marketing technology as a barrier, while 60% said lack of data management processes were concerning. “The challenge is choosing the right solution from a sea of options,” according to the report. “The 2022 martech landscape is nearing 10,000 solutions and data marketers are overwhelmed with vendor pitches.”

Few buying team members fill out forms. The trick is to focus on anonymous researchers and their intent signals, 6sense says.

Shoppers who are familiar with fashion brands are most likely to seek out those brands' websites, even when they don't have a product in mind.

A new survey from Deloitte suggests parents' worries about inflation are not going to slow down back-to-school expenditures.

By partnering with HBCUs and non-profits in key locales, 4th Ave Market is deepening and leveraging community involvement that builds both loyalty and acquisition at a lower cost. Salim Holder, Founder & CEO of 4th Ave Market, will share how by combining purpose and profits brands can deliver products in an authentic way to the community while creating a stronger emotional connection.

By asking good questions, listening intently to consumers, and then acting based on insight, White Castle accelerated growth for its 35-year-old CPG brand. Jamie Richardson, Vice President of Marketing & Public Relations at White Castle, will discuss how their consumer-centric approach to research yielded actionable learnings, and share why sometimes the simplest tweaks can translate to the biggest impact.

To better serve patient and customer needs, GSK needed to move beyond measuring simple social metrics like engagement. It needed genuine social intelligence and analytics that could deepen the brand's understanding of how and why people needed and engaged with their brands. GSK's Analytics Manager, US & North American Social Intelligence Lead, Danny Gardner, explains how the company brought this capability in-house, set up analytics that matter, and then democratized that insight so individual brand managers could use it.

Ok, so you landed a deal to extend your media brand into an OTT streaming series on Amazon Prime. Now what? AstroStyle's CEO, Ophira Edut, shares her experience creating and filming "Cosmic Love," a Bachelor-meets-astrology reality dating show debuting on Amazon Prime in August 2022. How can publishers monetize these deals most effectively and even transform their content from informational to experiential media in newer Web3 formats?

NowThis pioneered social video news distribution to capture young audiences where they spend time. NowThis/Vox's Publisher, Athan Stephanopoulos, explores how to be agile in the face of a constantly changing landscape and where consumption is happening as well as the challenge of monetization models that have yet to catch up to audiences.

Omnicom Media Group has the best "current offering," but Publicis Media Group leads on "strategy" and GroupM in "market presence," according to findings of a new "Forrester Wave" analysis.

Email is the top channel, followed closely by social, SundaySky reports.

"Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members," says Netflix COO and Chief Product Officer Greg Peters.

Native advertising, augmented reality and dynamic creative optimization are among the tools marketers can adopt to engage consumers.

CTV and streaming mostly play a supporting role compared to linear TV buys, Advertiser Perceptions and Hub Research find in a new survey. Slightly more than 51% of advertisers plan their linear TV buying first as their "primary" buy, with CTV a "support" to that bigger linear TV buy.