About 28% of visitors to theater chain AMC went to the movies at least twice in the fourth quarter of 2021.
The research aims to help teens, parents and caregivers make informed choices when using technology, and establish neuroscience behind the narrative on social media's impact on adolescent mental
health.
Good personal experiences help to build trust in brands, while "bad" personalization can be destructive.
The remaining ad dollars have gone to digital platforms including YouTube and social media. MoffettNathanson estimates $13 billion was "lost" in TV ad budgets in 2021, and that the total will hit $37
billion in 2025. These results are calculated on TV maintaining its share of nominal U.S. gross domestic product, which it says is 0.38%.
Most customers don't understand what the notices actually mean to them, The CMO Survey reports.
Netflix and Amazon Prime Video are the only two services viewers of all ages are likely to say are indispensable.
By comparison, average daily consumption of linear rose 3% on average, and 3% in North America.
The highest-performing TV program captured the attention of 54% of the viewing audience.
According to a McKinsey report, nearly 40% of shoppers have switched brands during the pandemic, and 80% have new shopping behaviors.
Developers at Qualtrics XM believe they have developed a process to tie the digital experience to the company's bottom line.
Facebook and Instagram's social commerce ads drive a quarter of shopping traffic for online grocery orders.
Spend in the comedy and news genres each rose 20%, and true crime saw 15% growth, reports MediaRadar.
The portion of U.S. adults who said they're comfortable going to the grocery store rose from 57% two years ago to 84% in January
As Netflix continues to seek growth in international markets, especially where competitive consumer entertainment pricing is very low, one key way to help it make subscriber gains would be with an
advertising option, according to one industry analyst.
Only two-thirds or fewer U.S. TV viewers can confidently describe the focus and value propositions of four of the top five streaming services.
Trader Joe’s and H-E-B earned the highest satisfaction scores scores across retail segments in 2021, according to the American Customer Satisfaction Index. Rounding out the
top 10 grocery retailers were Aldi, Costco Wholesale, Wegmans Food Markets, Publix Super Markets, Sam’s Club, BJ’s Wholesale Club, Hy-Vee and Kroger. Meanwhile, Costco, Nordstrom,
Kohl’s, Sam’s Club and Target finished tops for department and discount stores.
It now costs marketers 13 to 18 times more to recruit a new customer than to keep an existing one.
The report, from Omnicom Media Group UK, analyzes 75 evolving themes to predict which will rise to prominence by 2025, and how significantly they will scale.
The deal will offer insights on the real-time performance -- second-by-second measurement tracking attention -- of commercials on its networks, EVP of Ad Sales and Digital Media at Crown Media Ed
Georger said in a statement.
Sixty percent of Americans said brands need to publicize what they're doing in response to the Ukraine crisis.
Until the early 2000s, changes to the television landscape - what was available to view and how it could be viewed - were gradual. The slow pace of change made predicting consumer viewing habits
relatively simple, and slow-to-change research companies didn't have to pivot too quickly, nor innovate too often. Over the past 20 years, however, the environment has been in a constant state of
change. How people use and relate to media, video, and individual television shows is largely dependent on the ever-expanding array of media devices and subscription video platforms they can access.
While most people eventually got the same access to almost everything (pre-2005), this is no longer the case. Developing national television samples that adequately represent the country at large has
become increasingly difficult. In this week's edition I raise the most vital pre-upfront questions you should be asking yourself. And hopefully, provide some answers.
Broker-dealers have increased their spending on IT and CRM and compliance programs, MIT research shows.
Amazon aired more total spots than Walmart and Target did on radio, broadcast television and local cable, though its strategy differed from those of its rivals.
"Forty-nine percent believe brands taking a stance is not enough," the report asserts, "they have to have an obligation to act."
Premium SVODs saw 42 million-plus sign-ups for lower-cost tiers in 2021, versus 19.4 million in 2020.
Pinterest is furthering its investment in developing an "inspired content and shopping ecosystem" that allows advertisers to personalize experiences through advertising products and research.
Advertisers and agencies also overestimate how much consumers pay attention to social media.
Half of key demos (Gen Z, millennials, men and big city urbanites) recall seeing recent OOH ads for auto brands or dealerships.
About a third of U.S. consumers said friends and family helped them to learn about an app.
Advertisers thought they bought billions of ads on one Gannett site, but they were actually served on other ones, according to the research.