"Forty-nine percent believe brands taking a stance is not enough," the report asserts, "they have to have an obligation to act."
Premium SVODs saw 42 million-plus sign-ups for lower-cost tiers in 2021, versus 19.4 million in 2020.
Pinterest is furthering its investment in developing an "inspired content and shopping ecosystem" that allows advertisers to personalize experiences through advertising products and research.
Advertisers and agencies also overestimate how much consumers pay attention to social media.
Half of key demos (Gen Z, millennials, men and big city urbanites) recall seeing recent OOH ads for auto brands or dealerships.
About a third of U.S. consumers said friends and family helped them to learn about an app.
Advertisers thought they bought billions of ads on one Gannett site, but they were actually served on other ones, according to the research.
What is the value of apps, and how do they help with conversions and connections, especially with consumers deleting or ignoring them once they are downloaded to their mobile phone?
Tech companies tended to dominate the ranking, with Amazon, Apple, Alphabet and Meta also receiving media coverage for female leadership.
Share of time averages 54% for short-form video and 46% for TV content, a new study finds.
Digital will make up 49% of OTC advertising in 2023, up from 46% last year, Zenith estimated.
According to Engagement Labs, 19% of all consumer purchases are driven by online and offline consumer conversations.
And now a Disney+ AVOD is on the way.
Ad "extensions" that break the monotony of back-to-back traditional ads on connected TV garner higher levels of viewer attention.
Social media is the second-biggest generator of sales leads for business-to-business marketers, behind referrals.
Total over-the-top ad spend last year reached about $1.3 billion in the United States, but made up only about 3% of total digital spend.
Teens are most interested in new virtual experiences in gaming, TV/movies and shopping, while 45% of those over 54 are not interested in virtual experiences, a study by Toluna finds. Nearly half of
teens and 25% of those 18 and up said they know what the metaverse is, while 54% of those over 54 had no idea what it is.
The research looked at whether all privacy notices used identical language -- and which, if any, language seemed "scary."
More than half of marketing directors in the U.S. and U.K. said a shortage of technical skills among recruits is one of their biggest challenges.
Google is exploring how to give computers "social intelligence" to interact with humans without being too intrusive, using radar to understand human intentions and needs and react appropriately.
Netflix's new $15.50 price is also just shy of the $16 highest-acceptable price, per new Morning Consult consumer research.
Executive search firm Spencer Stuart has been retained to handle the search process.
More U.S. consumers say misinformation is a major problem, exposing a significant trust gap.
Publishers last year had 35% share of voice, while media and entertainment companies had 29%, according to Comscore.
U.S. and U.K. security teams revealed the threat on Wednesday, but did not link it to the Ukraine invasion.
In 2013, Marvel entered into a deal with Netflix to develop series featuring some of its lesser-known "street-level" heroes. Unlike the world-saving superheroes in the Marvel Cinematic Universe (such
as Captain America, Iron Man, Thor, Hulk, Captain Marvel, and Dr. Strange), these characters, with their more personal, neighborhood-centered stories, better lend themselves to series-long plot lines
- as opposed to blockbuster theatrical movies.
In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the Association of National Advertisers stated it was incorrectly
reported that it is intended to test alternatives to Nielsen's TV ratings panels.
More than half of marketing executives said they planned to either increase or maintain OOH spending this year.
According to WARC, it's about $44.4 billion. Really.
Amid growing competition, the streaming platform is expected to air a company record of 398 original shows this year.