Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
- At Greylock, Suleyman will spend his time advising early-stage companies and investing in promising startups in the AI space, according to Reid Hoffman, venture capitalist at Greylock and co-founder of LinkedIn, now owned by Microsoft.
- Advertisers continued to shift their spending out of traditional linear television and into newer media channels.
- The top 15 acquired programs on streaming platforms in 2021 averaged 19.62 billion minutes among persons two years of age and older.
- Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.
- The data also reveals it has been a "long tail" recovery, with the top 10 ad categories receding and all others expanding.
- Rapid growth in purchases of VR/AR accessories has raised concerns over data-collection practices, as targeting user content based on facial movements may negatively impact user privacy and safety.
- Winterberry Group, which supports advertising, marketing and media growth initiatives, released new research Thursday suggesting the industry made a comeback from "COVID-recessed" 2020.
- Market research platform Suzy introduced an industry advisory board today that includes leadership from many high-profile companies, including execs from Kraft Heinz, CoinDesk, Vitacup, and Xandr.
- The finding may indicate that consumers are more receptive to contextual advertising.
- Cookie-free data unions will become key components to understanding the complexities of consumer behavior. These permission-based platforms address the challenges and opportunities of the data-hungry ad and research industries. What is the novel approach of data unions? Consumer ownership and agency over their data, including the ability to monetize it.
- "Consumers have reset their level of reliance on technology and digital platforms" and expect retailers to follow suit, says new Deloitte research.
- The retail industry had a record holiday season that included double-digit year-over-year growth in most categories, according to the National Retail Federation. Retail sales from Nov. 1 through Dec. 31 were up 14.1% over 2020 to $886.7 billion, which easily beat the NRF’s forecast and set a new record despite challenges from inflation, supply chain disruptions and the ongoing pandemic, according to Chain Store Age.
- Rewarded video ads that offer gamers something of value were the most popular format for gaming apps.
- Over the next two years, the buyers expect digital's share to rise about 8%, with digital video and social video the fastest-growing channels within digital over that period.
- Disney+ has failed to penetrate the audience of viewers 50+ who are unlikely to have young kids and may not be Marvel/"Star Wars" fans, a MoffettNathanson report says.
- Amazon has the biggest share of the smart-speaker market, but Apple customers are most likely to use voice commands to control other media devices.
- The 13- to-54-year-old demo spent 46% of their time watching sports on a TV set, according to a survey from Disney Ad Sales.
- The series, as well as a new report, discuss how the next new iteration of virtual media might impact brands and media.
- As of November, 28.2% of podcast listeners had used restaurant delivery in the past 30 days, compared to 14% of non-listeners.
- We may never return to the way things were before COVID-19, and marketers will have to go with the shift, Euromonitor International reports.
- Consumers "don't seem to trust brands" to make product discovery easier, Merkle found in a survey.
- TV providers and streamers were two of only three categories that surpassed their 2019 satisfaction levels in 2021.
- Audience attention was more divided as the photo-sharing app added more video features.
- An analyst report cites packaged goods marketers doubling ad spending on top retail media platforms.
- As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church's Chicken reimagined its social media playbook for changed times. Alan Magee, Vice President, Digital Marketing & Technology at Church's Chicken, explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church's is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
- The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark's director of marketing operations, Mike Dattilo, shares how he's successfully targeting SMB users to expand their audience and increase brand awareness and conversions through performance video.
- Some 88% of people said they always or regularly check the date of reviews.
- Consumers are growing tired of the focus on brand values, a new study finds. Fifty-six percent of shoppers are still likely to buy from brands that don't represent their beliefs, Clarus Commerce finds.
- The Republican party's kibosh on future presidential debates is ironic, given how important free speech is to its members. Misinformation, not so much.
- YouTube, Netflix led the top five apps by number of downloads in the U.S. and worldwide in 2021, reports App Annie.
