As Insomnia Cookies sought to rebrand its late-night snacking model around new flavors and "Cookie-vation," they invented the "Cookie Lab" at their flagship location in Philadelphia. Nicole Geyer,
Insomnia Cookies' Brand Manager, explains how the Lab became a genuine research site as well as a branding tool and even a tourist attraction. But it took a strategy - around everything from facility
design to customer recruitment and data gathering. From leveraging invisible messaging to unforeseen uses of maple syrup, the lab has rendered more than a few surprising results.
Horizon tapped long-time B2B marketing exec Chris Hummel to run its new unit.
The growing audience for streaming audio tends to consist of listeners who subscribe to ad-free versions of platforms like Spotify.
The soft-serve shop 16 Handles has always been about the on-premise experience of personally personalizing customer desserts. It is a case study in building in-person delight. But as the company has
moved into delivery and on-app ordering it has been challenged to digitize the experiential dimension of the brand across channels. The Founder and CEO of 16 Handles, Solomon Coi, shares how the brand
thinks about making WOW omnichannel.
The marketing of catering and event services within the new digital and delivery ecosystems offers brands unexpected challenges and opportunities. How do you allocate across convenience and
celebratory segments, target the right new and old customers, and convert those third party acquisitions into first party loyalists? Trish shares lessons learned as she adds celebratory marketing to
Earl's portfolio of casual brands via third party apps, a dedicated loyalty program, and beyond.
As inflation drove up costs and pricing, the Checkers brands felt it was leaving a core value-driven customer behind. Instead of overall discounting, the brand leveraged its CDP to identify and
specifically message this segment with highly targeted discounts to motivate purchasing. Barry shares how they modeled this often elusive cash-based clientele and created tightly localized
cross-channel media to drive bargains to the ones who needed them most.
As of March, "Face the Nation," "Meet the Press" and "This Week" are all averaging 3 to 3.5 million viewers and have been for years, regardless of who is booked.
Brands that promote their loyalty programs on social media likely will encourage more interactions with customers.
H-E-B's strength shows that regional retailers can do a great deal to differentiate themselves online, building simple and easy-to-use tools for online shoppers, says Grant Steadman, Dunnhumby
president of North America.
Even in its nascent development phase, CBD-rich smokable hemp is gaining use among consumers who see it as an alternative to marijuana or a way to quit smoking tobacco.
With consumers returning to being thrifty, marketers need to adjust messages to express compassion, understanding and savings, according to data from research firm GWI.
"What used to be forthright patriotic marketing has mutated to camouflaged promotional ploys," says Brand Keys' Robert Passikoff.
Internet search traffic for abortion medication rose 162% after someone leaked a draft of the Supreme Court's abortion decision in May, according to new research.
Some consumers will cut back on dining out and buying fireworks because of higher prices.
Twitter ranked highest for journalists conducting work-related tasks, but scored only 13% among social platforms where the general public receives news. Politically, Facebook was much more popular
among journalists with a right-leaning vs. left-leaning audience, while Instagram was two times as popular for journalists with a left-leaning audience. Twitter ranked more equally as a top news site
among journalists on both sides of the political spectrum -- coming in at 75% with a left-leaning audience and 66% with a right-leaning one.
The all digital wireless carrier, Visible, developed a top to bottom approach for market infiltration via data and market research. The challenger brand's head of brand marketing, Pearl Servat, shares
with us how they leveraged a marketing mix of digital and traditional channels to introduce prospects to the brand at various touch points and drive consumers to its digital storefront. Learn how
Visibles repeatable & scalable marketing strategy is reshaping what meaningful experiential activations looks like for a digital-first brand.
With high brand recognition in the furniture category accomplished, Wayfair is evolving its top of funnel strategy to align with its emerging lines like appliances and renovations. This requires a new
approach to video planning that blends branding in these new categories with efficiency. Likewise the creative has to tell more cohesive story and the metrics have to account for longer buy cycles. At
MediaPost's Fall TV & Video Summit, Lauren Sutkowski, Wayfair's senior manager, marketing, walks us through the pivot
About a third of Americans now use voice assistants for purchasing. Siri is the dominant assistant used on mobile.
Influencers with less than 10,000 followers have seen the most growth in paid collaborations with brands.
Direct-response advertising will "hold up better" through the economic slowdown that is expected to hit online advertising industry this year and into 2023.
There is some "mismatch in consumer expectations" compared with retailers, as most consumers believe there will be less items on sale and lower discounts. Some retailers say they have an excess of
inventory and plan to put more items on sale.
Smart TV revenues saw growth of 10% to $16.63 billion. Due to component shortages, the average selling price of a smart TV set jumped 21% to $496.
Native ads on the open web also outperformed ads on video platforms, in Kantar study released by open web recommendation specialist Taboola.
Non-white households' share is up from 39% two years ago.
J.D. Power has calculated a national IQS score for Tesla based on a sample of surveys from owners.
Two-thirds of consumers said they expect the rate of inflation to increase in the next year, while only 14% anticipate making more money.
Ad trends data from AdTheorent found 57% of U.S travelers consider themselves "revenge travelers" -- making up for lost time due to the pandemic. Some 83% plan to splurge on travel expenses this year,
beginning with summer vacations.
As the retail landscape continues to shift, Mall Of America [MOA] shifts with it. Consumers today are looking for an elevated shopping experience, made convenient. Dive deep with MOA's v.p. of
marketing, Grant Buntje, and integrated marketing manager, Sara Johnson, as they share their journey of supporting physical stores through a universal cart technology, how a Reddit thread brought it
to new heights and where they're taking it next.
If you are going to sell T-Shirts at $60 price points you better flip the script on how people think about casual apparel and even retail experiences. Goodlife's Jesse Miller shares lessons learned
from prioritizing physical retail as long-term customer acquisition tools over short-term profit centers. And by putting LTV as a core metric, the marketing approach is taking pages from some unlikely
product categories like CPGs. Yes, CPG.
Consumers born after 2010 tend to spend the most time gaming for entertainment.