Gen Z consumers found it more difficult to buy a car online (22%) than any other generation, per a CDK Global study.
Nestle has been testing mono sound and digitally compressed video on mobile, and found these factors made zero difference in performance, while reducing carbon 50%.
BIPOC characters were more likely to be portrayed negatively than White characters in YouTube videos watched by children.
Many shoppers (40%) say buying a car built in America is now more important to them, up 22% year-over-year, per Cars.com.
The pandemic may have broken the model for predicting brand value.
Global internet advertising revenue will expand by more than 9% a year to reach $723.6 billion by 2026.
Jackson Hewitt created an integrated brand campaign to educate people about the value of working with a Jackson Hewitt Tax Pro. The TV campaign drove familiarity through three pillars: connection,
convenience and credits. Then they added another motivating action to the mix: humor.
Carpe TikTok. Kendra Scott's social media team did exactly that when women who were rushing sororities last summer posted videos of their outfits, accessorized with, you guessed it...Kendra Scott
jewelry. The brand's senior social media manager, Andrea Howard, will share how they were able to capitalize on the user-generated content by jumping in on the viral conversation via hashtags, earning
them a 17% increase in new users with a 24% increase in Alabama specifically.
An agency survey found 80% of respondents agree/ strongly agree it is important their employer helps them achieve a good balance between personal and professional life.
Amid the changes in media and technology, marketing executives are looking to expand their production or sponsorship of original content.
IBM launched an initiative as part of the Cannes Lions festival, bringing together agencies and rands to generate awareness and action to mitigate bias in advertising and marketing technologies.
Cord-cutters now make up 38% of CTV households, compared with 22% in 2020, as more people abandon cable and satellite service.
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measurement opportunities...and headaches, to the digital ad market. Kim, who manages media buying for Mindshare CPG
clients, maps the terrain. How are the RMNs from Walmart, Target, Kroger, etc. plugging into existing infrastructures, offering new and difference metrics of success, creating new challenges for
marketing teams?
For brands to effectively embrace a Multicultural world they need to accurately represent the Black, Latino and Queer communities on screen, in both programming and advertising. From racing shows to
road trips and spoken word to fashion shows and journeys; hear how Lexus has successfully harnessed the power of video to allow diverse communities see themselves in vehicle storylines.
Established in 1998, Adbrands assesses more than 1,000 leading advertisers, brands and agencies, and tracks account management for leading brands and companies worldwide.
"CMOs should embrace the fact that CEOs are crazy and mercurial as the new status quo," Boathouse's John Connors tells "Marketing Daily."
Retail sales are expected to grow 7.5% from mid-July through Labor Day, according to Mastercard SpendingPulse. Sales are anticipated to increase 18.3% compared to pre-pandemic
2019. “Department stores are expected to be a noteworthy back-to-school winner as the sector continues its recent rebound with 15 consecutive months of sustained growth,” per Chain
Store Age. “Another winner will be physical retail as consumers return to stores to try on new sizes and browse the latest fashions in person. In-store shopping is expected to grow 8.2%
year-over-year and 9.9% compared to 2019.”
Brands hope to improve their customer experience and improve personalization by exploring new channels, according to a study from Productsup, conducted by Forrester.
The tools and information consumers seek most are lacking for 67% of consumers, the study found -- and AR fulfills these unmet needs with advanced detection, product visualization and try-on features,
which rank higher than non-AR features in driving purchase intent across categories.
Will Bordelon will serve as CEO Insights Americas for the market research giant, now owned by Bain and WPP.
As retail media networks diversity their ad formats, media dollars will continue to shift away from onsite display ads, Forrester Research predicted.
In May, streaming's share hit its highest mark to date, at 31.9%, and also saw its largest month-to-month gain, reports Nielsen.
BIA Advisory Services now estimates $167.4 billion for 2022-- $5.9 billion lower than the amount estimated in an earlier report.
About two-thirds of sensior executives said they had implemented metaverse features in campaigns.
Emerging technologies such as blockchain, AI and IoT platforms -- systems of interrelated computing devices -- are gaining traction in the marketing world. But how effective are they in terms of
turning a profit?
We have too much TV home equipment, which seems to track with another trend: too many streaming platforms -- and for that matter, too much TV entertainment stuff overall.
Apple is on track to become Kantar's first trillion-dollar brand, moving back into first place this year with a valuation of $947.1 billion.
Disney+ maintained its customer satisfaction score to beat rivals such as Paramount+, Hulu, Amazon Prime Video and Netflix.
Blippar's integration of augmented-reality tool Blippbuilder with Microsoft Teams, announced Tuesday, enables Teams users to collaborate on AR content without having to know how to code.
"We expect Disney+ to monetize U.S. advertising at a faster pace than Netflix, especially given the existing bundled sales approach that Disney is utilizing in their current upfront discussions,' says
MoffettNathanson senior research analyst Michael Nathanson.