Cord-cutters now make up 38% of CTV households, compared with 22% in 2020, as more people abandon cable and satellite service.
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measurement opportunities...and headaches, to the digital ad market. Kim, who manages media buying for Mindshare CPG
clients, maps the terrain. How are the RMNs from Walmart, Target, Kroger, etc. plugging into existing infrastructures, offering new and difference metrics of success, creating new challenges for
marketing teams?
For brands to effectively embrace a Multicultural world they need to accurately represent the Black, Latino and Queer communities on screen, in both programming and advertising. From racing shows to
road trips and spoken word to fashion shows and journeys; hear how Lexus has successfully harnessed the power of video to allow diverse communities see themselves in vehicle storylines.
Established in 1998, Adbrands assesses more than 1,000 leading advertisers, brands and agencies, and tracks account management for leading brands and companies worldwide.
"CMOs should embrace the fact that CEOs are crazy and mercurial as the new status quo," Boathouse's John Connors tells "Marketing Daily."
Retail sales are expected to grow 7.5% from mid-July through Labor Day, according to Mastercard SpendingPulse. Sales are anticipated to increase 18.3% compared to pre-pandemic
2019. “Department stores are expected to be a noteworthy back-to-school winner as the sector continues its recent rebound with 15 consecutive months of sustained growth,” per Chain
Store Age. “Another winner will be physical retail as consumers return to stores to try on new sizes and browse the latest fashions in person. In-store shopping is expected to grow 8.2%
year-over-year and 9.9% compared to 2019.”
Brands hope to improve their customer experience and improve personalization by exploring new channels, according to a study from Productsup, conducted by Forrester.
The tools and information consumers seek most are lacking for 67% of consumers, the study found -- and AR fulfills these unmet needs with advanced detection, product visualization and try-on features,
which rank higher than non-AR features in driving purchase intent across categories.
Will Bordelon will serve as CEO Insights Americas for the market research giant, now owned by Bain and WPP.
As retail media networks diversity their ad formats, media dollars will continue to shift away from onsite display ads, Forrester Research predicted.
In May, streaming's share hit its highest mark to date, at 31.9%, and also saw its largest month-to-month gain, reports Nielsen.
BIA Advisory Services now estimates $167.4 billion for 2022-- $5.9 billion lower than the amount estimated in an earlier report.
About two-thirds of sensior executives said they had implemented metaverse features in campaigns.
Emerging technologies such as blockchain, AI and IoT platforms -- systems of interrelated computing devices -- are gaining traction in the marketing world. But how effective are they in terms of
turning a profit?
We have too much TV home equipment, which seems to track with another trend: too many streaming platforms -- and for that matter, too much TV entertainment stuff overall.
Apple is on track to become Kantar's first trillion-dollar brand, moving back into first place this year with a valuation of $947.1 billion.
Disney+ maintained its customer satisfaction score to beat rivals such as Paramount+, Hulu, Amazon Prime Video and Netflix.
Blippar's integration of augmented-reality tool Blippbuilder with Microsoft Teams, announced Tuesday, enables Teams users to collaborate on AR content without having to know how to code.
"We expect Disney+ to monetize U.S. advertising at a faster pace than Netflix, especially given the existing bundled sales approach that Disney is utilizing in their current upfront discussions,' says
MoffettNathanson senior research analyst Michael Nathanson.
We can recognize and engage with media bias and overcome our own preconceptions to become better participants in civic society.
Data-Centric approaches to marketing work best when all areas of a marketing organization understand the principles and tools for using data. As Empower's Brett Mowry outlines, data maturity often
means moving companies away from "centers of excellence" and towards a more democratized structure where all marketers work more collaboratively and holistically with a common understanding about
leveraging a CDP, managing 3rd party data and mapping customer journeys.
Hunter Douglas has been on a five-year journey of bringing ever more of its media buying and planning in-house, first search, then social, and now Video and programmatic and branding. But as Tiffany
Leung explores, this has been more than an operational shift. It required not only changing KPIs, staffing and messaging but a cultural shift to value a data-driven approach to all aspects of
marketing, internal organization and event onboarding customers.
The soft-drink brand leads Kantar's ranking of consumer brands that the biggest portion of shoppers worldwide buy most often.
Through surveys and data, Joybird found their customers wanted more inspiration and engagement when shopping to style their rooms. In response, at MediaPost's D2C Insider Summit, Eric Tsai, the
furniture retailer's vp of marketing & business development, shows us how they turned to a 3D planner tool on Pinterest. It enabled shoppers to click on a photo, drag it into a scene and create a
customizable 3D design space; resulting in greater engagement, a 50%+ lift in AOV and an enhanced shopping experience for their customers.
Meta is citing rising costs of its metaverse-unit Reality Labs as well as a tightening economy. Tech products like these are an integral part of Meta's move toward Web 3.0 and its focus on opening
retail stores to sell its metaverse hardware.
Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM's Associate Director of Brand Marketing & Strategy, Kelly Burke, talks Influencers, shoppable ads like MikMak and
immersive experiences - - all part of their "brandformance" approach to innovate produce marking.
As regulation and data deprecation across browsers and operating systems moves the ad ecosystem beyond third party cookies, having a first-party data strategy becomes critical. Corey shares best
practices and strategies around sourcing first-party data, leveraging publisher relationships for amplification and the ways in which high quality data can be best applied to cusytomer journey
mapping. The future of of government and industry policies for data remain unclear; marketers need a future-proofed strategy.
What does "personalization at scale" really mean - not just for customer interactions but for data and media strategy and even company culture? Walgreens Jennie Peelle, shares the lessons learned as
the brand moves towards personalized interactions at every touchpoint. It means changing the way you gather and use data and lean into advanced predictive modeling. It changes how you target and plan
paid media for customer acquisition vs. retention. It reworks KPIs towards customer-level measurement and away from mere sales goals. It takes more than mere shifts in tech and technique. It's a
culture thing.
Amid supply-chain bottlenecks and labor shortages, businesses face greater difficulties in keeping customers satisfied.
U.S. households with and without smart TVs both watch more than four hours of TV per day on average, and about half of both groups report watching mostly live, linear TV, a Kagan survey finds.