Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
- Other most-read columns of the year included a "Big Fat Idiot," "The Media Optics Of The Capitol Insurgency," the "Talibrand," and "The Decline Of Western Civilization (In Two Simple Charts)."
- Attributing search results to source documents could help verify the accuracy of information. Researchers build transparent language models designed to evaluate sources.
- More than half of consumers said they had seen more ads featuring diverse people, lifestyles and cultures recently.
- Traditional U.S. radio listening got back to its pre-pandemic levels in mid-2021, partly due to the return of mobile usage, in cars and other places.
- News captured more hours of viewing time than movies (21%) and entertainment (9%).
- Media veracity watchdog NewsGuard published its annual list of best and worst informers of the year, including the top 10 "misinformers" generating the most engagement.
- The research is based not on what people say in surveys, but on their behavior, the authors write.
- Brands that advertise next to positive articles about environmental issues are more likely to be perceived as eco-friendly.
- New streamers Paramount+ and HBO Max saw large gains in purchase consideration intent in a year that saw muted growth on that indicator, due to the pandemic dynamics, reports Morning Consult.
- In a GfK study, 88% of those trying D2C brands for the first time said they were satisfied, and only 9% dissatisfied.
- Netflix has maintained its spot as the most popular video streaming service in the past couple of years.
- According to CBS' analysis of first- and third-party research, Nielsen is overstating/over-representing BBO penetration.
- The disclosure follows Nielsen's decision to incorporate broadband-only homes into its universe beginning in January.
- Financial-services businesses will drive the growth in local mobile advertising.
- A new report asserts mobile app developers will abandon advertising as a business model. Here's why I disagree.
- "We are greatly concerned that 'Nielsen One' is being built atop a broken and defective measurement and currency foundation," charged VAB chief Sean Cunningham.
- SEO has long been recognized as one of the most impactful, highest ROI marketing channels. Search is the starting point for 68% of online experiences, and ROI of SEO can be over 12-times greater than other types of marketing spend.
- Princeton University will delete all data that was collected as part of a "secret shopper" study, and will notify website operators about the study.
- Casual cursing has reportedly increased in the normal discourse between people during the pandemic, but TV is way ahead of that trend.
- Crypto brands can help to shape people's opinions about a legal framework for digital currencies by recognizing different audiences.
- Nielsen One Alpha will focus on ad campaigns, not programming, and is set to fully launch in 2022. It is a deduplicated ad measurement service that accounts for age and gender information, spanning across all screens: linear TV, connected TV, computer and mobile.
- Gartner analysts predict changes in media, from mobile app tracking to how B2B companies will use machine learning to slow the customer journey. Strategic planning may be the most interesting part of the report.
- Subscribers to video apps may be more likely to cancel service after bingeing on content as prices rise.
- In 2022, political advertising will hit another record total for broadcast TV -- totaling $3.8 billion for the midterm elections vs. $3.05 billion in 2018, BIA Advisory Services says.
- Princeton University has cut short a privacy study that involved sending potentially misleading emails to a host of website operators, including nonprofits and small bloggers.
- Although commercial and public service broadcasters' content spend remained below 2019 levels, SVODs upped their spend by 20% vs. 2020 and 50% versus 2019.
- NPD forecasts a 2% in B2B tech sales, due in part to a return to normal after surge.
- Comcast and Disney spend the most on content, including scripted content and live sports.
- BrightEdge, known for its SEO focus, on Monday released insights on Black Friday and Cyber Monday trends, how Google searches changed on these shopping days, and what marketers can expect in 2022.
- There are more great shows on television today than any time in history, creating a Golden Age-plus, if you will. In the original so-called Golden Age of television, there were just as many bad shows as good ones (probably more). Back then, choices were limited to three broadcast networks and a few independent stations. Everyone simply watched whatever network programmers put on their schedules. These days, nobody has to watch the so-called "least objectionable programming" anymore, and those under 30 have probably never even heard that phrase. In this week's edition, I provide the second installment of my three-part series making a case for why these shows are the best of the best from the past year.
