A Horowitz Research October study of Gen Z shows that 45% still watch live TV regularly. It also shows that 78% are streaming TV content regularly.
About 70% of consumers worldwide said they had switched brands at least once in the past year.
Financial details were not disclosed, but as part of the transaction, SMI CEO James Fennessy will step down and Dreamscape partner Scott Knoll will become CEO.
Among research findings: fake news matters, but its impact varies by topic.
Commerce media is forecast to reach about $200 billion in total addressable market by 2024, Criteo CEO Megan Clarken told Beet.tv. Putting that into perspective, she said, search by 2024 will reach
about $285 billion, and search had 25 years to get there. That's how fast commerce media is taking off.
Consumers are showing signs of disillusionment with the power of media to shape social norms.
"Measuring and optimizing attention is an integral component of cutting through the noise," says Activation Chief Jon Waite.
The product, AnswerThePublic, will be integrated into NP Digital's UberSuggest to give users visual images of Google searches and content ideas.
The economic benefits of ad spending would be reduced if it is treated as an investment for tax purposes, according to a report.
Colab made it easier to create deepfakes, with forums to discuss and learn how to create images, but Google's restriction is expected to strongly impact the process.
Ads that depict people from under-represented groups score higher on measurements of positive viewer sentiment.
The newspaper industry shed workers at the beginning of the pandemic, hastening a longer-term trend.
The authors of a study that found Gmail is more likely to block conservative emails as spam have disputed claims by Republicans of deliberate bias.
Business outcomes such as revenue are the most popular measures of ecommerce success.
The metaverse might be the latest buzzword for the ad industry, but most CEOs participating in a Gartner survey ignore the technology. Here's what they do think about.
MoffettNathanson Research projects that the major four U.S. broadcast networks will sink 2% to $14.7 billion, with national cable networks 0.5% lower, to $28.8 billion this year.
Baird Capital Analysts late Tuesday lowered stock estimates for a majority of Internet companies the group covers to reflect the impact from a possible mild recession.
U.S. consumers say about half of their entertainment sources are "must-haves" among choices in video, music and gaming.
Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and it supported 28.5 million U.S. jobs.
Study also underlines the benefits of bundling services, content to increase engagement, retention.
"Companies delivering on time and keeping their promises despite supply-chain issues are being held in high regard," says Harris Poll CEO.
Kids believe their generation has a much clearer understanding of gender compared to older generations, with 80% of kids and teens trusting people their age to understand who they are and their
gender, including how to articulate and express it. It has begun to surface in search results. The outcome will create challenges if not faced now.
Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-based media companies' stock prices declined sharply after Snap said on Tuesday it is seeing a sharp deceleration of
its digital ad revenues. MoffettNathanson Research senior research analyst/co-founder Michael Nathanson says there are some concerns that Q2 may end a bit soft. Many companies sank to new 52-week
lows.
Risks including a 40-year high in inflation will challenge marketers to set the right tone in their promotional strategies.
A study by digital marketing agency Hennessey finds North Carolina is the most social media-obsessed state, followed by Tennessee, with Facebook leading as the most-Googled social media site in every
state followed by Instagram, Twitter and TikTok.
For American television viewers, the start of the new prime-time season is still four months away. For insiders at media agencies, networks, and advertisers (as well as analysts like me), the upfront
season has placed thoughts of September squarely into May and June. In a series of presentations to the advertising industry, the major media companies just announced plans for their linear and
streaming platforms during the next year or so, which includes their respective TV schedules. This marks the start of the "Upfront," when advertisers spend upward of $20 billion buying commercial time
on national television programs scheduled to air during the next broadcast year (September-August). In this week's edition, I break down the major pre-upfront talking points and explain what they
really mean.
Some insights from AI company Helixa may help streaming services keep these slippery customers engaged.
Conservative-leaning TV news stations and networks are coming clean with how they feel about the monetization of news as billions of political ad dollars -- destined to hit record amounts this year
-- are poured into TV stations.
Telematics systems improve efficiency and productivity by helping reduce vehicle downtime through complete visibility into maintenance needs.
Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and 10.5% in 2019, according to Gartner.