Through surveys and data, Joybird found their customers wanted more inspiration and engagement when shopping to style their rooms. In response, at MediaPost's D2C Insider Summit, Eric Tsai, the
furniture retailer's vp of marketing & business development, shows us how they turned to a 3D planner tool on Pinterest. It enabled shoppers to click on a photo, drag it into a scene and create a
customizable 3D design space; resulting in greater engagement, a 50%+ lift in AOV and an enhanced shopping experience for their customers.
Meta is citing rising costs of its metaverse-unit Reality Labs as well as a tightening economy. Tech products like these are an integral part of Meta's move toward Web 3.0 and its focus on opening
retail stores to sell its metaverse hardware.
Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM's Associate Director of Brand Marketing & Strategy, Kelly Burke, talks Influencers, shoppable ads like MikMak and
immersive experiences - - all part of their "brandformance" approach to innovate produce marking.
As regulation and data deprecation across browsers and operating systems moves the ad ecosystem beyond third party cookies, having a first-party data strategy becomes critical. Corey shares best
practices and strategies around sourcing first-party data, leveraging publisher relationships for amplification and the ways in which high quality data can be best applied to cusytomer journey
mapping. The future of of government and industry policies for data remain unclear; marketers need a future-proofed strategy.
What does "personalization at scale" really mean - not just for customer interactions but for data and media strategy and even company culture? Walgreens Jennie Peelle, shares the lessons learned as
the brand moves towards personalized interactions at every touchpoint. It means changing the way you gather and use data and lean into advanced predictive modeling. It changes how you target and plan
paid media for customer acquisition vs. retention. It reworks KPIs towards customer-level measurement and away from mere sales goals. It takes more than mere shifts in tech and technique. It's a
culture thing.
Amid supply-chain bottlenecks and labor shortages, businesses face greater difficulties in keeping customers satisfied.
U.S. households with and without smart TVs both watch more than four hours of TV per day on average, and about half of both groups report watching mostly live, linear TV, a Kagan survey finds.
Marketers that allocate 20%-30% of their TV ad spending to streaming have the best possibility of maximizing reach.
The recommendation is based on viewership and ad exposure data from more than 20,000 campaigns.
More than two-thirds of adults in China, India, Peru, Saudi Arabia and Colombia have positive feelings about virtual environments.
The mortality rate of new broadcast series is higher than ever. Only 21% of the prime-time scripted series premiering over the past five years will still be on the air during the 2022-23 season. If we
take out the spin-offs, reboots, and franchise extensions, the total still on the air falls to just 17%. I haven't seen all of the new broadcast prime-time TV series pilots yet, but I can predict with
virtually 100% certainty that broadcast network audiences will decline next season and most new series will flop. But it doesn't have to be that way. In this week's edition, I analyze why new shows
flop and explain what can be done to prevent it.
Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock and Apple TV+ is surprisingly lower than expected, a new study says.
Martech is the top area for involving the procurement department, and creative services is less so, the CMO Council and KPMG report.
But over half of marketers expect to use cookies as identifiers in two years, and slightly less expect to use email, a study by MMA Global and Boston Consulting Group finds.
Influencers with engagement rates of more than 20% make up a tenth of the creators on the social video app.
Polewarczyk joins PathFactory from Forrester, where she led B2B content research.
Traditional linear TV-focused political advertising continues to underdeliver large segments of voters, according to a survey by MiQ, a programmatic media company. In a survey of "hundreds" of
political advertisers, MiQ said, "both Republican and Democratic advertisers missed between 25% and 40% of potential voters through their existing strategies, more than enough of a gap to make a huge
difference in races with little to no margin for error."
Consumer shopping researcher Catalina and digital out-of-home ad network Volta have partnered to share data revealing the shopping patterns of electric vehicle drivers.
African Americans make up 13% of the U.S. population, but Black-owned radio stations receive an average of only 2.8% of local commercial share.
About 67% of 500 marketers recently polled by Sprout Social plan to invest at least a quarter of their budgets in metaverse tactics related to the evolution of social media over the next year.
Google searches reflect worldwide consumers' concerns about the economy. Trending higher in May 2022 was the keyword "cheap," the company reported Monday.
As one of the world's leading brand licensors, Meredith has had commerce in its DNA for decades. Online, the company has learned from its innovations across every emerging e-comm opportunity. From
shoppable video to inspiration-to-shopping cart deep integrations with retailers like Walmart, GM of Commerce Content Chloe Reznikov walks us through how these next-gen e-comm models bring publishers
way beyond the affiliate link.
How did DTC hearing aid brand EarGo take a DRTV budget and metrics and ladder up to cable and broadcast TV buys? By recognizing the complexity of TV's impact on the purchase funnel - from the timing
of site visits to sales calls to search spikes. At MediaPost's Fall TV & Video Summit, Ben De Castro, Eargo's VP of Marketing, shares the ways in which DTC performance sensibilities were applied to a
broadening TV strategy that blended media mix modeling with homegrown attribution metrics.
While Gen Z spends more time on social media than ever before (51% on IG weekly, 48% on TikTok, 37% on Snapchat) and less (15%) watching cable weekly or more, marketers need to rethink their video ad
dollars. Meanwhile, Millennials are still more likely to say they've watched a TV series (69%) and movies (70%) in the last week than social media videos (58%). At MediaPost's TV & Video Insider
Summit, media agency Good Apple's VP, Media, Hyun Lee-Mill, shares their recent tests that identified the most effective ways to balance social media video and CTV spend. How do we optimize across the
current menu of video options?
There's a significant "purpose gap" between executives and average employees, suggesting companies need to communicate brand purpose more clearly.
Audio can change the way consumers feel about a brand. Recent studies conducted by neuromarketing analytics firm Neuro-Insight set out to prove it.
A Horowitz Research October study of Gen Z shows that 45% still watch live TV regularly. It also shows that 78% are streaming TV content regularly.
About 70% of consumers worldwide said they had switched brands at least once in the past year.
Financial details were not disclosed, but as part of the transaction, SMI CEO James Fennessy will step down and Dreamscape partner Scott Knoll will become CEO.
Among research findings: fake news matters, but its impact varies by topic.