Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
- Social, entertainment video and crypto and other fintech apps will also see continued robust growth, forecasts App Annie.
- The biggest challenge is being able to profile audiences across media touchpoints.
- NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome guarantees.
- The report predicts transformation will "accelerate," marketers will "rethink" dependence on distant markets and "shift" ad budgets because of it.
- Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines.
- Bias has become a challenge of technology. Consumers and policymakers have concerns about how AI, machine learning and the bias in algorithms might impact society.
- More than half (57%) of survey respondents said they "always" or "frequently" notice product suggestions on the site.
- Roku is expected to see $7.5 billion in revenues in 2025, which is 17% lower than its earlier projections, according to MoffettNathanson.
- Pinterest on Tuesday began demonstrating its technology strengths with the announcement of an in-house experimental products team it calls TwoTwenty.
- SVODs' household penetration dipped in Q3, while FAST and AVOD penetration gained. Content plays a different, but still key, role for FASTs.
- Instead of developing apps that are informational, businesses are adding more functionality to make apps more transactional with their customers.
- Surprisingly, even shows with ads based on search histories got high satisfaction ratings from 56%--although it's unclear how ratings for shows with no ads would compare.
- "We are writing to urge you to immediately end all surveillance advertising to children and adolescents, including the use of artificial intelligence to optimise the delivery of specific ads to the young people most vulnerable to them," Fairplay, Accountable Tech, the Electronic Privacy Information Center, Fight for the Future and 42 other organizations say in a letter sent Tuesday to CEO Mark Zuckerberg.
- Pew's analysis covers areas including privacy, on-platform abuse and Republicans' and Democrats' differing views on Twitter's major issues and overall impact on democracy.
- Restoring kids' confidence and joy are the top drivers of family adoption of SVOD services.
- What is the value of CBS's report last week that network viewing minutes so far this fall were in the hundreds of billions?
- FAST platforms -- free (no subscription fee) ad-supported services -- are 27% higher to 17.2 million. For the 2021-2022 TV season, Nielsen says there are 122.4 million total TV households.
- Study confirms shoppers' growing commitment to mass merchandisers like Walmart or Target as their primary store, rather than conventional grocers.
- Hulu is forecast to hit $3.13 billion in 2021, with YouTube at $2.54 billion and Roku at $1.58 billion, according to eMarketer.
- A massive study of political consumers explains why Conservatives are more satisfied with their choices -- because they believe they are.
- Firms that focus on the technology industry were especially optimistic about growth.
- On the heels of a former Facebook product manager's disclosures, a new study finds 58% of U.S. adults say social media harms mental health.
- Bain forecasts that personal luxury good sales will finish out the year 29% higher than last year, at $324.3 billion.
- A third of social media users engage with organic content from brands regularly by clicking on ads, visiting a brand's site or purchasing products. Not all sites perform the same, according to Model B, a tech company with roots in AI, and Opinium, a New York-based agency.
- Google Labs is back, but this time it's the internal name given to a new team created under a reorganization that aims to gather the company's innovative projects and long-term bets under one roof.
- Radio will see the biggest swing in ad prices this year as more people commute to work, lifting demand for drive-time dayparts. Radio will see gains of about 4% in 2021, ECI estimates.
- For paid streamers, the good news is that 77% of those who sign up to watch a specific original/exclusive show keep their subscriptions when the show ends, finds the latest Hub Entertainment study on content discovery and platform usage.
- Soccer-related content was most popular, driving 74% of website visits during the third quarter.
- Pew finds a large majority of U.S. adults (84%) say they get news from a smartphone, computer or tablet "often" or "sometimes," according to the research.
- Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner -- but how possible is it?
