Majorities of U.S. and UK advertisers surveyed indicate more granular content insights would motivate them to shift some linear budget to CTV.
"Data ethics is complex and often remains an abstract concept, that is not properly understood in practice," says WFA CEO Stephan Loerke.
Audience trust in most platforms is considerably lower than their trust in news in general.
As they worry more about war and inflation, people care a little less about protecting the planet.
Almost half of consumers worldwide said it was harder to act sustainably amid economic uncertainties.
More than 70 years of police portrayals on popular scripted dramas have contributed to public perception of police as the heroic good guys putting their lives on the line every day to keep us all
safe. Doing whatever it takes to catch the bad guys, even if it means roughing up suspects and violating their rights, is forgivable, and often necessary, to achieve the greater good of protecting the
public and bringing criminals to justice. In this week's edition, I provide a brief history of law enforcement on TV.
Almost two-thirds of people aged 18-25 said they had been influenced to buy a product after seeing it on social media.
TV content consumers seek not only ease of operations, but perhaps just a single TV source/access point. Can streamers really be everything to everyone? Probably not.
During the past few months, Google's cybersecurity group Mandiant observed what researchers believe to be some sort of coordination between pro-Russian hacking groups and cyber break-ins by Russia's
military intelligence agency.
Retail media retains its lead when it comes to search, discovery and purchases. Here's why Amazon, Google, and eBay have become the top three destinations to search for products in the U.S. and EMEA,
according to a recent ChannelAdvisor study.
Most Muslims surveyed in Indonesia and Malaysia said advertising that shows Muslims reflects what they're like in their respective countries.
About three quarters of U.S. consumers said it's acceptable to receive more relevant ads based on the media they consume.
Programmatic's share of U.S. ad views rose three percentage points in 1H 2022; behavioral had a 73% share of targeted campaigns, to demographic targeting's 27%.
Younger audiences are more likely to choose social media or video games for entertainment.
Hispanic consumers make up 23.2% of the Millennial population in the U.S. By 2028, Claritas predicts, nearly 50% of the combined Gen Z and Millennial American population will be Hispanic.
While a majority (56%) of agency execs believe "sustainability" is now more important than the cost of buying media, only a minority (46%) of advertisers believe so, according to new research.
Forty-one percent of U.S. consumers said they own a smart speaker as of the second quarter of this year.
Adtaxi's 2022 Economy Concerns Survey finds that 9 out of 10 Americans shop online at least once a month vs. 71% in 2017, and 60% of Americans shop online weekly -- up from 27% five years ago.
Follow-up study supports 40% CTV investment "rule"; Samsung smart-TV viewers watching more AVOD than SVOD for first time
While the shift was small -- 42% vs. 48% in a comparable study fielded by the ARF in 2021 -- it was likely because Americans have been given greater control over privacy settings by Apple, Google and
others.
Global media retail revenue totaled $88 billion last year and is expected to reach $101 billion this year. In the U.S. GroupM projects that retail media will reach $33 billion this year after rising
"from next to nothing" just a few years ago.
A new survey finds America is in the mood to get its boo back on, with $10.6 billion in spending.
Eighty-nine percent of Generation Z and 85% of millennial consumers said they watch video on their phones.
"I think people are going to be interested in just how big it already is as a percentage of global ad revenue already," Kate Scott-Dawkins says of GroupM's soon-to-be-released retail media report.
Disney is well on its way, merging databases to enable using Disney+ viewing habits to inform experiences at its parks, and vice-versa.
YouTube's popularity can be attributed to its free content and preinstallation on many mobile devices.
Insider Intelligence believes search media is the channel least likely to see budget cuts, while CTV, digital video and linear TV will be the most vulnerable.
Meta was hit with a new privacy lawsuit for allegedly collecting data about smartphone users' online activity by injecting tracking code into sites visited through the company's in-app browser.
Nearly half of household decision-makers consider their current communications/home entertainment services excessive, a consumer study finds. Persistent inflation has consumers wondering about paying
for four or more streaming services.
Brands with in-house teams are 82% more likely to use AR than external agencies, according to research from Emodo Institute. The report analyzes ad-creative preferences and trends with a focus on the
adoption of creative formats such as AR, DCO, and Native Advertising, and provides insights on the appeal and effectiveness of these formats and the correlations between creative strategies and
privacy concerns.