More than a third of people worldwide said they had switched companies because of privacy concerns.
Netflix's $23 billion in TV production commitments is based on higher levels of subscriber growth and could spell trouble for the streamer in the near term, says Pivotal Research Group.
For American television viewers, the official start of the new prime-time season has been underway for a few weeks. In today's video world, of course, the idea of a fall season seems antiquated. Cable
networks debut original scripted series throughout the year, most often in spring or summer when the broadcast networks air largely repeats or reality and game shows. Streaming services drop new
series whenever they are ready to go. But the broadcast networks still have the most and the highest rated original scripted series ("The Walking Dead" and "Yellowstone" notwithstanding) - although
these days most of them are geared toward and appeal to those over 45, viewers largely ignored by the press (who continue to be obsessed with adults 18-49). So, as long as the broadcast networks
continue to premiere so many programs over a two-or three-week period in September and October, the new "fall season" will still be relevant. I've been analyzing new TV seasons for more than 30
years, and this is my take on this year's batch of new broadcast network fall series.
While iOS 16 users drive 21.2% of total iPhone traffic, they only see 18.4% of invalid traffic.
AdImpact predicts October will exceed the total for September -- the fourth-highest month for political ad spend -- with actual spending and reservations reaching $1.3 billion. October 2020 holds the
all-time month record for political ad spend at $3.2 billion.
More than half of marketing decision-makers said social media content is valuable, though there are differences in individual industries.
Reduced-price AVOD subs are most likely to attract uptake going forward, finds NRG survey.
About two-thirds of Gen Z-ers and millennials said they'd rather look at videos instead of static images as they browse for gifts.
Think positive. Stay calm. Be happy. That's how Pinterest wants its creators to think and feel.
Amazon, Netflix, Disney were most-cited among those cancelling a service in the past 12 months.
YouTube, Google and Netflix are the top brands according to Gen Z consumers, according to Morning Consult. Amazon and M&M round out the top five. “Two retailers also
scored well, with Walmart at No. 5, followed by Target, No. 6, with each hovering around 80% favorability," per Chain Stores Age. "Nike was No. 12, and Apple was No. 20."
Agency and media firm will benefit from new research capabilities, it says.
Americans believe that food inflation has hit 22.8%, 9.7 points higher than the 13.1% annual rate reported by the U.S. Bureau of Labor Statistics and 5.1% higher than in February, according to
Dunnhumby, a global customer data science company. “Dunnhumby first reported on the mismatch between consumer sentiment and reality regarding food inflation some seven months ago,” per
Supermarket News.
Wildfire Systems, a platform that powers reward programs, collaborated with research firm Big Village to survey more than 1,000 U.S. adults about shopping rewards programs including cashback,
discounts, and other money-saving tools. Here's what they found.
Netflix and YouTube are the most popular streaming services among Spanish-speaking consumers in the U.S.
Interactive email is rated the most effective channel in driving engagement, Ascend2 reports.
Streaming video is the most-cited type of subscription for both giving and receiving, finds survey.
New research shows that four hours of streaming generates roughly the same emissions as driving one mile, according to the Greening of Streaming report.
The percentage of U.S. consumers who watch sports at least once a month grew from 51% in 2020 to 58% this year.
The increasingly fragmented streaming environment has accelerated an already serious problem.
Netflix is expected to pull in $700 million in ad revenue for the U.S. and Canada, rising to $1.7 billion by 2025 from its new ad-supported service set to launch by the end of this year, according to
MoffettNathanson Research -- higher than previous estimates -- driven by 8 million U.S. and Canadian subscribers in 2023.
The portion of Amazon shoppers who said the site's Sponsored Ads are helpful nearly doubled, from 20% in 2019 to 38% this year.
OTT spending is forecast to exceed $2 billion -- drawing strength from multiple business verticals, including political advertising. From 2022-2026, OTT will grow at a 14.3% compounded annual growth
rate, second to digital TV owned-and-operated streaming and website advertisements sold by local broadcast stations.
Food and beverage brands make up half of Gen Z's top 40.
Magna points to "robust growth" of 19% in keyword formats including search and retail media during first-half 2022, and forecasts retail media advertising will increase from $31 billion this year to
$42 billion in 2023. Out-of-home, another strong area, has seen 30% growth.
The biggest barrier to personalization at scale is a lack of consistent audience segmentation across channels.
Streaming is "not necessarily declining, but the bloom is assuredly off the rose -- it's time to pay attention," says Craig Moffett, senior research analyst and co-founder of MoffettNathanson
Research.
More than half of consumers say they're researching holiday purchases on e-commerce and retail sites.
While 2022 and 2023 may not experience the kind of "planetary realignment" forecasters cited at the end of 2021, a MediaPost analysis shows relatively sustainable growth thanks to new, previously
undiscovered bodies of ad spending.
Open programmatic ad spending on connected television this year has risen 31% worldwide.