Sales of plant-based prepared frozen meals rose 5% while "everything else" declined, said Brightfield Group's Meg Bluth.
Microsoft and Amazon defeated a class-action complaint claiming the companies violated a biometric privacy law by allegedly amassing a database of faceprints.
Television series set in the Marvel Cinematic Universe (MCU) are based on characters appearing in Marvel comics who have a shared reality with the theatrical films. Between 2008 and 2022, Marvel
Studios has released 30 movies featuring characters from its Avengers, Guardians of the Galaxy, Spider-Man, and Doctor Strange franchises. Eight TV series and one "special presentation" were produced
for Disney+ in 2021 and 2022. There are nine more feature films planned between 2023 and 2025, and at least six more Disney+ series in the works for 2023 and 2024. One reason television series
based on movies seldom work is because the stars from the theatrical movie don't ordinarily reprise their roles for the TV version. So viewers are often disappointed when the new actors don't measure
up to the originals. In its first four Disney+ series, Marvel features secondary characters from the movies, portrayed by the same actors, overcoming this drawback, creating anticipation and strong
viewer sampling. In this week's edition I analyze the diversity and creativity spawned by new series based on lesser-known Marvel characters.
While purpose matters to all age groups, Gen X watches most closely. And companies like Dove, Colgate, and SodaStream win with all age groups.
About a third of consumers worldwide use their smartphone to monitor their health or diet, though there are regional, demographic and gender differences.
Instagram announced on Wednesday that it is testing an in-app tool that will allow a percentage of its global users to schedule posts and Reels.
Understanding holiday app install, session and session-length behaviors can help mobile marketers be prepared, whatever the trends this season.
Spending is seeing some leveling off from its pandemic-driven boost, although it remains higher than it was pre-pandemic.
While monthly data through September suggests the beginning of a new U.S. ad recession, the big agency forecast units continue to project double-digit gains for 2022 and mid-single-digit expansions
for 2023.
TikTok bumps Netflix to #2, YouTube still #1.
Still, survey also shows determination to celebrate, with Deloitte forecasting that overall spending will reach $1,455 per consumer, even with last year.
The most popular activities on social media will be to visit retailers' pages and make a purchase.
During his 18 years at BMO, Salmon established himself as a leading authority on digital advertising, including pioneering work on Amazon's ad business.
As Avocados From Mexico transforms its media and analytics and migrates its user IDs to a new platform, it needed to better understand their own base. As a preamble to our panel on ID tracking,
Avocados' Director of Media, Jovanny Martinez, shares a test-and-learn project the brand applied to different behaviors on its own site. What is the difference between prospects who click and those
who dwell? Should they be identified and retargeted differently?
Who says Brand and lower funnel marketers can't play nice? In the world of Affiliates and Partnerships, not only is there a chance of playing nice, but there's also an option to create win-win
strategies and tactics for everyone! As a lower funnel marketer, Big Island Coffee Roasters' Head of DTC, Kristina Smith, shows how these channels have given her the ability to help out her Brand
colleagues and vice versa with some out of the box thinking to create new opportunities and results outside of traditional Brand and PR activity.
Black consumers are most likely to find representative content on streaming platforms that have a broader selection of content.
And according to the GroupM study most consumers say the media misinformed the public about the issues surrounding the case.
Instead of cutting budgets, It's better to change the media mix to improve the return on investment for ad campaigns.
Building on its deal with Yahoo as its exclusive demand-side platform, DirecTV advertising has expanded the deal to include set-top-box data.
"One of the most important drivers of advertising through the pandemic was this mass expansion of new business formation in the early stages," GroupM's Brian Wieser explains.
In a fragmented, multichannel programmatic ad landscape, audio has emerged as one of the more impactful formats. But what are data-driven audio spots good for in the larger marketing mix? Are
programmatic ad insertions as effective as traditional host reads? And how trackable and accountable has this medium become since the days of vague download counts? Spark Foundry's VP, Programmatic
Consulting, Natasha Morris, shares best practices and learnings from Spark Foundry's work across many audio formats for a range of clients.
OOH used to be a glorified real estate business where location and road-side visibility was the unique selling proposition. Programmatic then emerged as a transformative equalizer to the conversation.
With a complete "through-line" view into what people consume beyond their home, brands have started to leverage the future of OOH and its connection to broader programmatic ecosystem. Walton
Isaacson's Managing Director of Digital Innovation, Albert Thompson, illustrates how brands have executed within the programmatic marketplace to stitch together a "connected experience" of ad
exposure. Physical Proximity is the driver as the consumer moves from gas stations, retail stores, business offices, public transit, biking paths, and ridesharing - all through OOH.
More than two thirds of consumers plan to cancel a streaming subscription after watching a single show in the next six months.
A preholiday ecommerce survey from the analyst firm Baird Equity Research suggests consumers are prioritizing values.
A growing number of fact-checking news sites help voters evaluate and understand the information they read. But who has the time? Consider political TV ads a starting-off point.
About nine out of 10 parents said the ratings are helpful in deciding if their children can watch a show.
Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti. Google faces a slowdown due to the
uncertain macroeconomic environment, but growth stabilized in Q3 to near pre-pandemic levels.
Netflix is moving its premium brand into the ad-supported world -- and that could mean trouble, says Jeffrey Wlodarczak, principal/senior analyst of Pivotal Research Group. It could cheapen the brand.
Maru's main offering is called Hub, a scalable survey platform that allows marketers to analyze behavioral, transactional, and attitudinal data in the same interface.
With inflation pressuring many consumers to make hard choices about what to buy, they may avoid higher-priced "green" products.