• This Guy Says Ad Agencies Can't Do Branding And Basically Just 'Make Things Look Cool'
    Someone posed this question on Quora: "What is the difference between an advertising agency and a branding consultant?"
  • BBH Snags GrubHub's Seamless Business
    There's probably not one of you who isn't familiar with Seamless, the, ahem, seamless method of ordering food online for delivery in New York. Just this week, Seamless named BBH New York as its agency of record for the brand in New York and London.  BBH NY took part in an agency review for the business a year ago but lost to Barton F. Graf 9000 which created a couple of Super Bowl ads for the brand before ending the relationship in February. Now, it seems, BBH New York will have a second shot at the account.
  • Is Nationwide Giving Ogilvy the Boot?
    Gossip is swirling that Nationwide is on the hunt for a new ad agency.
  • Saatchi & Saatchi Italy Shares 25th Edition of New Directors' Showcase in Milan
    Saatchi & Saatchi's New Directors’ Showcase, which has amused and inspired delegates at Cannes Lions Festival of Creativity for 25 years running is heading to Milan for the second time for a screening of the 2015 Showreel on July 15 at The Space Odeon cinema. It's also online. Conceived in 1991 by Bob Isherwood, ex-Worldwide Creative Director of Saatchi & Saatchi, the New Directors Showcase gained a reputation for scouting the best directing talent from various parts of the world providing inspiration for anybody with an interest in creativity, communication and film. Many of the directors …
  • 'Beerstorming' Website Aims to Provide Deep (And Shallow) Insights For Creatives
    Two Miami Ad School students have created a movement called "Beerstorming," a website for capturing happy hour moments of "genius."
  • After CEO Debacle, Reddit Wasting No Time Wooing Ad Agencies
    By now you've certainly heard Ellen Pao has been ousted as CEO of Reddit and co-founder Steve Huffman has filled her shoes. Well, Huffman is wasting no time working to get things back on track, especially in positioning the community site as medium agencies should consider for their clients.  Speaking to AdExchanger, a Reddit spokesperson said, “Reddit has massive scale, which is attractive to advertisers. We want to allow brands and agencies to leverage not just the reach of Reddit, but the engaged community and create meaningful conversations with them on a more consistent basis.”
  • Pretentious San Francisco-Based West Agency Is Acting Like Mother Did When It First Opened Shop
    There once was an agency called Mother. And another called Modernista. Actually, there still is an agency called Mother but Modernista bit the bullet back in 2011.
  • Yet Another Agency Gets Into Omni-Channel Marketing
    Omni-Channel marketing, or the practice of insuring the customer brand experience is a smooth and similar experience no matter on which platform the experience occurs, is getting a lot of traction in the agency space with agencies ramping up offerings. Most recently, the CHR Group announced the acquisition of omni-channel agency Colour. The agency, led by CEO Chris Keevill, will maintain its current brand and operations -- which are based in Canada -- but which will immediately add a New York presence.  Of the acquisition, Keevill said, "This is exciting for our clients and our team. Colour's …
  • Austin Agency Creates Tinder-Like App to Help Clients Hook Up With Customers
    It seems no one can get enough of Tinder. Or waste a lot of time messing with it to develop their own twisted versions of it for self-promotional and other uses. Austin-based T3 has created a hacked version of Tinder which measures the change in heart rate of a person wearing an Apple Watch. The goal, seemingly, is to identify potential mates and to demonstrate how the agency's clients can better interact with their customers. Sounds pretty creepy to me but, hey, whatever works.  Of the app, T3 Chief Innovation Officer Ben Gaddis
  • Cruise Line Seeks Agency That Can Make Cruise Ship Horror Stories Go Away
    The cruise ship industry has been a bit plagued by mishaps such as the sinking of the Costa Concordia, an explosion on Royal Caribbean's Grandeur of the Seas and a couple who fell off a Carnival cruise ship.
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