• Omnicom Folding Programmatic, Search Specialists Into Main Media Brands
    Some 600 staffers from programmatic buyer Accuen and search and social agency Resolution are joining OMD, PHD and Hearts & Science, the company confirmed today.
  • Omnicom, IPG Nix Idea Of Separate Chair-CEO Board Structures
    Both companies have annual meetings coming up with similar shareholder proposals to separate the role of board chairman and CEO. I wouldn't bet on either one passing.
  • Publicis Groupe's New 'Crown Jewel'
    Publicis Groupe is making a big and necessary bet on precision marketing with its deal to buy Epsilon.
  • Starting From Scratch: Pritchard's 5-Point Plan For A New Media Supply Chain
    Procter & Gamble brand chief Marc Pritchard said it is time to raise the bar to deliver transparency through measurement across all media platforms. Hear that, Facebook? Google?
  • DAN's New Amazon Consultancy
    Based in New York City the new firm is being led by Travis Johnson, a 20-year industry veteran who joined DAN about a year ago as president, commerce. Earlier he was Global CEO at Interpublic mobile specialist Ansible.
  • Driving While Distracted
    The last thing we need is a new billion(s)-dollar advertising channel on our dashboard distracting us from the task at hand. That would be driving.
  • New Ancestry Campaign Explores Hidden Drama In Family History
    The new work is from Anomaly, which won the account late last year. The integrated campaign is kicking off with a series of three films designed to make viewers feel like they're watching a historical drama.
  • UK Agency OUAT Expands To U.S. Via M&A Route
    London-based OUAT has acquired New York's IdeaWork Studios, a branding and digital specialist that counts Michelin-starred chefs, boutique hotels and resorts among its clients.
  • Ex-CPB Creative Watson Close To ID'ing His Diet Madison Avenue Accusers
    His lawyer stated in court papers that he's expecting to get identifying information "within the next week" from Instagram and parent Facebook. That information will allow Watson to serve complaints to defendants in a New York libel suit.
  • Empower Reels In GNC Media Account
    The health and supplement company is the second retail account reeled in by Empower this year. Earlier, it won Pet Smart.
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