by Richard Whitman on Nov 15, 5:58 PM
Massachusetts alleges the healthcare agency group designed and deployed "unfair and deceptive marketing schemes" to help Purdue Pharma sell the highly addictive opioid OxyContin.
by Richard Whitman on Nov 12, 3:25 PM
The additions help the network carry out its main mission of creating custom-marketing solutions that combine specialization and scale.
by Richard Whitman on Nov 11, 4:25 PM
Based in Atlanta, the firm has made four acquisitions in the last couple of months in the analytics, ecommerce, social and digital marketing arenas. More deals are being planned.
by Richard Whitman on Nov 10, 4:31 PM
In addition to cultivating strategic relationships with key clients Rebecca Camhi will oversee the agency's newly launched college athlete influencer recruitment practice.
by Richard Whitman on Nov 9, 5:08 PM
Reeves is joining Essence after serving as managing partner at Courageous, where he consulted with Amazon, J&J, Hasbro and others on strategy, brand, creative and platform activation.
by Richard Whitman on Nov 8, 6:04 PM
At the company's "Investor Day" event Monday afternoon, CEO Mark Penn said he was "confident" the company would be generating organic growth of between 7% to 9% in the near future.
by Richard Whitman on Nov 5, 3:14 PM
To achieve that status, the agency met rigorous standards in five key areas, including governance, workers, community, environment, and customers. It enacted policies that reduced carbon emissions, provided fair and living wages to its staff, met ethical standards regarding practices in their supply chain, and more.
by Richard Whitman on Nov 4, 6:06 PM
The Southfield, MI-based agency has quietly added 12 staffers in Chicago where they are housed within space leased by parent company Stagwell Inc.
by Richard Whitman on Nov 3, 5:52 PM
The agency will handle advertising and activation initiatives for Nerds' expanding portfolio. The brand has taken its nostalgic mini-candies and created new and popular varieties such as Nerds Gummy Clusters, Nerds Ropes, Big Chewy Nerds and its latest Nerds Candy Corn.
by Richard Whitman on Nov 2, 11:11 AM
Low-cost phone-service provider Mint Mobile is shut out of Canada and owner Ryan Reynolds is featured in a Toronto billboard and video urging Canadians to demand access. But not too aggressively.