Publicis Media and Twitter collaborated on a research study that suggests social brand conversation is "the new review."
Also, Havas Media Global CEO Peter Mears will become Chairman of the Havas NA region in addition to his current role. Steve Netzley, founder and CEO of the Havas Edge Performance Network, is joining the Havas Group Executive Committee.
The 7-year-old agency helps consumer brands build and operate their own digital commerce channels and manage their brand and sales performance across key North American retailers.
According to the multicountry study from Momentum Worldwide (with support from the 4A's) 80% of respondents indicated that they felt that way.
The Stagwell chief believes the continuing shift to digital and performance marketing makes the industry more resilient to bumps in the economy.
BK agency BBH quickly created a digital OOH ad on wheels stationed outside London's Houses of Parliament that reads, "Turns Out There Is Such A Thing As Too Many Whoppers(R)".
It was just seven months ago that John Patroulis was promoted to global creative chairman and president, creative business after having served as Worldwide Chief Creative Officer at the network.
Anthony, founder of ad agency Hero Collective, says the new platform will help brands reach diverse, broader audiences.
Advantage Unified Commerce combines the expertise of Amazon specialists Beekeeper Marketing and eShopportunity, e-commerce solution provider Sage Tree and shopper agencies IN Connected and Edge Agency.
The consultancy has operated in Europe since 2008 and is now one of the largest Google Marketing sale partners across the continent, according to OMG.
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