That's the gist of a new campaign from EP+Co that uses AI to resurrect the 16th U.S. President and to imagine what he would think of the lasting legacy of the slavery-ending amendment's "exception clause."

That's just one of the probing questions addressed in a poll this week from Stagwell's Harris Quest, via the pollster QuestDIY platform.

That's according to ad tester System1 which tracks the emotions that consumers feel while watching the ads. Dunkin' was tops in short-term sales lift potential, according to the ad research firm.

About the last thing I associate with Valentine's Day is my plumber. But agency Doe-Anderson wants to change that.

True Classic makes Tee shirts so they don't collaborate with the likes of Louis Vuitton. Instead, they're creating "accidental collabs" with mainstream food, beverage and makeup brands that advertise in the Big Game this weekend.

Last year's inaugural event featured 40 pro athletes and drew over 5,000 attendees and this year Stagwell is moving it to a bigger venue at La Plage du Festival on the Crossette in Cannes.

Ad tester System 1 has put ads released early by Super Bowl advertisers into testing - and leading the pack is Michelob Ultra, followed by Hellmann's and T-Mobile.

A System1 analysis shows the key to success with celebrity Super Bowl ads is to feature multiple stars doing what they're known for, like last year's spot featuring John Travolta and others doing a send up of "Grease."

Well, according to beauty brand Eos it is and the brand has created a new "national holiday" on that date that it's calling "Vagentine's Day."

Vivendi's Supervisory board approved a plan to split the firm into four units including Havas, Canal+ Group, a publishing/distribution entity and an investment firm.