The experimental platform allows advertisers to evaluate and optimize advertisements as they run on Amazon.
Contrary to concerns that advertising in news content will create negative associations for a brand, it actually tends to make consumers trust and like brands more, and increases the likelihood they
will take actions like recommending a brand, visiting its site or considering buying its products.
An analysis of actual ad spending trends during the second and third quarters indicates most marketers are firmly in rebound, but the biggest gains are occurring among the biggest companies. The
analysis, published by Allocadia, is based on spending data from 50 of its customers, and shows that the very biggest -- companies $5 billion on greater -- saw the steepest sequential declines in the
second quarter, when the pandemic hit, but also the biggest gains in the third quarter, when the ad economy began to rebound.
WARC estimates Amazon's ad business is growing 4.5 times faster than Facebook's and 63 times faster than Alphabet's. And COVID-19 will result in an added $183 billion spent online by consumers this
year.
I've been analyzing television programming for more than 30 years. There was a time, not too long ago, when I could list every show on TV on any given night off the top of my head. Not today. This is
the era of Peak TV+. In addition to broadcast television and ad-supported and premium cable, we now have several major streaming services - the first three, Netflix, Hulu, and Amazon Prime Video
(which have only been producing original content for about seven years), were joined three years ago by CBS All Access (soon to be rebranded Paramount+), and over the past year by Disney+, Apple TV+,
HBO Max, and Peacock. There are also numerous smaller and more niche streaming services. In this week's edition, I give my picks for the most binge-worthy shows from Must Stream TV.
Netflix, Disney+ and Amazon Prime Video will control half the world's subscription-video on demand users by 2025, according to a new survey.
In new research from Porter Novelli, upwards of 80% of executives believe taking a stand on social issues is a business imperative.
Microsoft's partnership with the AI Foundation makes the tools available to organizations involved in the news process and political campaigns.
The pro-Trump political action committee "America First Action" recently paid Facebook nearly $300,000 to spread 450 untruthful ads about Democratic presidential candidate Joe Biden, according to a
new report.
Data from GfK and WARC shows where advertisers will spend ad budgets and where consumers plan to shop.
All ecommerce sales, and mcommerce in particular, are expected to see accelerated growth due to consumer concerns about shopping bricks-and-mortar during the COVID pandemic.
The vast majority of Americans appear to be uneasy about data collection by online platforms, according to a new study by Consumer Reports.
After years of double-digit percentage growth, U.S. content marketing revenues are expected to decline 6.8% due to the COVID-19 pandemic in 2020, according to PQ Media.
"Methodology, rather than technology, is [the] root cause of TV attribution outcome differences," according to the study issued by CIMM and the 4As. TV attribution results can be all over the place,
due to inconsistent data inputs, the study says.
Pairing TV with ads on Facebook and YouTube resulted in three times more time spent with ads, twice the brand recall and a lift of 15% in purchase intent, in a study by Comcast Cable sales division
Effectv and MediaScience.
This is the largest number of new brands making Brand Keys' loyalty list in its 24-year-history.
Do marketers really know how their target audience feels about their products, or about topics related to their brand?
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information.
A study of six ad-supported streamers graded YouTube TV best and Sling TV worst when it comes to political ad factors including transparency, targeting and potential for abuse.
Environmental angst is becoming so acute among American consumers that 59% now believe it should not take a back seat to economic security.
Day 1 of the ARF's virtual AudienceXScience Conference underscored and polished several fundamentals of the research, media, and ad businesses, especially the progress of the 2020 Census -- arguably
the most complex, complete and privacy-compliant survey executed in the U.S. Results are solid, Census COO, Ron Jarmin, said despite the pandemic and various catastrophes.
My first reaction to the data is that no one from metropolitan Detroit or the United Auto Workers was surveyed.
My first reaction to the data is that no one from metropolitan Detroit or the United Auto Workers was surveyed.
The rise in disinformation isn't just impacting politics and social discourse, it's having an impact on giving -- making it more important than ever for nonprofit charities to be transparent. That's a
key conclusion of the just-published "Future of Giving 2020" report from Omnicom's Sparks & Honey. The report illustrate how even once bedrock recipients of giving, such as churches and religious
institutions, are seeing their charitable base erode.
Big advertisers appear to be leading the recovery, as the top 10 ad categories' spending rose 8.4% vs. a 3.1% decline among categories 11-plus.
The first week of the NFL season, which also is the first to have Nielsen's out-of-home viewing estimates embedded in the ratings, has proven to have a significant impact, despite the pandemic. The
out-of-home viewing, which mainly comes from bars, restaurants, health clubs, and offices that presumably have been impacted by reduced capacity due to COVID-19, boosted Week 1 of the 2020 NFL
season's ratings by 7%.
Addressable TV ad consortium Project OAR is working with iSpot.tv on measurement specifications to extend addressable TV advertising efforts focused on audience targeting.
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive than other major formats, and some 52% find them more engaging, while 53% said a smart speaker ad drove them to make a
purchase at a later time, according to a recent Adobe survey.
Monthly U.S. ad-spending pacing has improved consistently since the ad recession began earlier this year following the pandemic lockdown, but there was a slightly negative blip in August, according to
a tracking study of ad executives' "run rates" compiled by Wall Street equity research firm Pivotal Research Group. Overall, the trend line has been consistent, moving from a "deceleration" or
worsening of ad spending vs. the prior month, bottoming out in July with just 6% of ad execs indicating that, although it bumped up to 15% in August.
Post- and end-of-the-season action for TV sports franchises has seen sharply lower overall viewership as a result of more sports competition due to scheduling disruptions as well as lower persons
using television (PUT) data.