The U.S. advertising economy fell 7.2% during the first six months of 2020, though the rate of erosion is expected to moderate to -2.0% during the second half, according to new estimates released
today by IPG Mediabrands' Magna unit. Based on the new data, Magna shaved three-tenths of a percentage point off its projection for the full year, cutting it to -4.6% from the -4.3% it was projecting
in its last update in June.
IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down again, but is keeping its 2021 forecast the same. Magna now projects the U.S. ad economy will decline 4.6%, three-tenths of a
percentage point more than the 4.3% it projected U.S. ad spending would fall this year. Its 2021 forecast remains the same: +4.0%.
Organizations that foster a culture of innovation and curiosity find creative ways to adapt to problems, data from a SurveyMonkey survey suggests.
While economic disruption moderated the rate of media cost inflation for advertisers this year, it won't actually go negative for any quarter -- including the height of the ad recession in Q2 --
according to an analysis released this week by R3 Worldwide.
While overall ad spending has declined, a new study of TV and radio ad campaigns indicates they are actually performing better during the COVID-19 pandemic. The analysis released this morning by
performance analytics firm Veritone shows that on average, TV and radio ad campaigns are generating nearly 7% greater "lift" -- defined as increased traffic to the advertiser's website -- over the
course of the 15-months analyzed.
Less than a year after its November 2019 launch, Disney+ is on track to overtake Hulu as the third-largest subscription video-on-demand service in the U.S. by 2024, according to new estimates released
today by eMarketer. With an estimated 72.4 million viewers, Disney+ has already penetrated nearly a third (32.1%) of the U.S. OTT marketplace, according to eMarketer.
A new study by performance analytics firm Veritone shows that TV and radio ad campaigns are generating nearly 7% greater "lift" -- defined as increased traffic to the advertiser's website -- over the
course of the 15 months analyzed, on average.
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data.
Nearly three months into Q3, traditional TV viewing is down 20%, according to recent analysis, due to the NFL season's later start and summer TV shows' lower viewing results.
The hard truth is that we are human, and our cultural biases make their way into every aspect of our lives, including our work.
More encouraging news that ad demand is rebounding from its recent recession is coming out of GroupM's Business Intelligence team. "Global advertising is improving," GroupM Business Intelligence
Global President Brian Wieser writes in an update published on Saturday, adding that ad spending is "even going positive in some markets."
Marketers have doubled their use of digital during the pandemic, compared with sales and offline marketing channels. Their use of online marketing has increased by 88% of which 45% began using
digital for the first time during COVID-19. Compare this with sales reps, which increased by 45%; and print, TV and radio increased by 35%. For reference-net of digital: social 51%, email 51%,
display, 48%, video 43%, and webinars 40%, according to Google.
The acquisition of social media marketing firm Socialbakers by customer engagement platform Astute will allow brands to manage several customer-related functions in one SaaS platform, Astute says.
Prime-time network TV scatter ad prices have remained relatively stable for the Big 3 networks during the first five months of the COVID-19 pandemic, thanks mainly to gains by NBC. But the loss of
major live sporting event have dragged average scatter ad prices down for ABC and CBS, according to a Research Intelligencer analysis of data released by television ad price intelligence firm SQAD.
Most companies have had to pivot from their 2020 marketing plans, but that's not what is making people most nervous, RR Donnelley reports.
Amidst growing interest in home, garden and DYI, lumber prices -- always a bellwether for the economy -- reached a record Thursday. Amazon is the top online destination for product discovery.
In the absence of events and life experiences fans crave, brands must create long-term brand affinity by associating with favorite acts.
More people are shopping online -- and they tend to favor firms that treated them fairly during the COVID-19 pandemic, Experian reports.
Location ad company GroundTruth just released research on ecommerce conversion rates and data on how in-store visits impact overall online and offline purchasing, providing Q3 ad estimates as
advertisers prepare for the holidays.
Consumer economic confidence has hit a COVID-19 pandemic low, according to the eighth and final wave of pandemic-related tracking conducted by Kantar. Nearly three-quarters (73%) of respondents say
they have either felt the impact or expect to be impacted soon by the economic effects of the pandemic, according to Kantar's COVID-19 Barometer.
Driven by network tv's growing dependence on NFL programming, rights fees could rise 57% to $8.8 billion, MoffettNathanson estimates, as a new round of multi-year contracts are set to get underway.
Only one in three now believe "young people today will be better off than their parents' generation" and half of adults said they are "more worried about my personal finances than ever before,"
according to a survey I conducted with QuestionPro Consumer Pulse.
In addition, nearly 30% of all occupied U.S. homes did not subscribe to a multichannel video programming distributor service as of Q2, reports Kagan.
Nielsen has shut down its 12-year-old place-based video networks measurement service, as many place-based media venues face challenges due to shutdowns or sparse attendance during the COVID-19
pandemic.
Retailers are the primary generator of overstuffed inboxes, with daily deals the most prevalent, SmarterHQ reports.
MediaRadar projects first-half 2020 programmatic advertising growth of 36% despite a slump in April. Perhaps this is why the Google CEO pledged $10 billion to India's digital future. Looking at the
100 programmatic advertisers year-to-date, MediaRadar found that Tech Firms, Financial Services and Retail brands comprised more than half of the roster.
My mother-in-law hasn't watched the Emmy Awards in five or six years. The main reason, as she puts it, "none of the shows I watch get nominated anymore." Now, I'm sure the networks aren't particularly
concerned about the 75-plus crowd, but they do seem intent on driving away generations of people who grew up watching the Emmys without doing much to bring in younger viewers. I also know a fair
number of 45-plus viewers that no longer watch the Emmys. The Emmys continues to award TV series that most people haven't seen, which only serves to depress ratings. In this week's edition, I explain
how to fix this.
Americans trust their employers more than any other institution to do what is right in response to systemic racism and racial injustice in America, according to findings of a special report from the
Edelman Trust Barometer. The report, "The Fight For Racial Justice In America," found 71% trust their current employer, vs. only 56% who trust the media, 50% who trust businesses at large, or 36% who
trust the government.
Researcher: "In times of uncertainty, people are less likely to go out on a fashion limb as they express themselves."
"Good is the New Cool" author Afdhel Aziz said pressure on companies "to not just talk the talk but walk the walk" drives them to step up to the plate.