The French company, the parent of email service Mailify, plans to continue investing in R&D.
Steuer will develop new cross-media platform measurement -- a "currency-grade transaction-ready TV dataset" for media buyers and sellers, delivery providers and other vendors -- in the new position.
Mobile and cloud gaming -- and subscriptions -- will drive growth, even as revenue from stand-alone game purchases declines, says Juniper Research.
Months into nationwide protests over racial injustice, a majority of American consumers continue to believe brands should speak out publicly about systemic racism and racial injustice, according to a
special report released this morning by the Edelman Trust Barometer. The report, "The Fight For Racial Justice In America," shows that 54% of a national sample of U.S. adults surveyed Aug. 31 agreed
with the statement about brands playing a role. That's up from 51% when Edelman fielded a similar survey Aug. 21, but down from 60% when it researched it June 7.
The trend toward in-house ad agencies has been accelerated due to the COVID-19 pandemic, according to findings of the just-released "Global Trends In Creative In-Housing" report from the World
Federation of Advertisers. The report, which is based on a survey of WFA member companies conducted in June, also found that half of those in-house agencies provide at least some form of media service
function, with digital media planning and buying being the dominant one, followed by overall media strategy, and traditional media planning and buying.
How much can you trust Google to lead you down the correct path? Google and DeepMind researchers explain how they use data and machine-learning models to predict traffic flows.
PwC estimates a 7.3% decline to $660.6 billion in total media/entertainment revenues for this year in the U.S.
Brands find it hard to scale multilocation marketing and maintain brand consistency, Forrester reports.
Microsoft's partnership with the AI Foundation makes the tools available to organizations involved in the news process and political campaigns.
With 3.011 billion gross minutes viewed, the launch of the second season of Netflix original series "The Umbrella Academy" was by far the most-watched program on subscription video-on-demand (SVOD)
services, according to a new weekly "Top 10" ranking released by Nielsen today. While Nielsen has long provided top tens for conventional TV series, the new service reflects the growing importance of
SVOD services as an extension of the medium.
Many people have saved their government stimulus payments, but are open to email offers, Epsilon reports.
As of early August, advertisers and agency executives responsible for setting ad budgets projected the U.S. ad economy would decline 8.0% this year, but would rebound 5.3% in 2021. That's the finding
of the sixth in a series of buy-side surveys fielded by the Interactive Advertising Bureau to track the impact of the COVID-19 pandemic. While the IAB did not report scenarios for ad spending by
medium in 2021, the respondents said that during 2020 digital media ad spending would actually rise 6%, while "traditional" media ad spending would decline 30% (see separate story for more details).
Google is introducing the gender intent of the searcher for certain keywords without consumers adding a gender-based term in their query. Searchmetrics has suggestions for how to approach the
challenge.
Standard Media Index continues to grow its management ranks with the appointment of Jason Keown as vp, marketing, a new position where he will focus on expanding business in North America. In July,
SMI hired hired Ben Tatta, former president and co-founder of analytics company 605, as president of SMI's U.S. market.
U.S. ad spending is now expected to decline 8% vs. 2019, according to a survey of "buy-side" executives at advertisers and agencies surveyed by the Interactive Advertising Bureau in recent weeks. The
study also shows that "digital" ad spending will actually expand 6% this year, while "traditional" media advertising will decline 30%, indicating digital's market share is growing as a result of the
pandemic.
The Democratic party may have won the ratings war, but when it comes to the emotional impact of the speeches, Republicans won the sentiment battle. That's the finding of an in-depth sentiment
analysis of every major speech delivered during the presidential conventions by WPP's SJR unit. The analysis shows the incumbent President generating the highest overall sentiment -- and index of 81
-- followed by five other GOP speakers (Dan Crenshaw, Ivanka Trump, Kim Reynolds, Kristi Noem and Mike Pence) before a DNC speaker ranks: Gabrielle Giffords with a sentiment index of 70.
In comparison, in 2018, 69% reported subscribing to Netflix, Amazon Prime or Hulu, reports Leichtman Research Group. And 40% of U.S. adults now stream an SVOD daily.
Forty-three percent of consumers polled said their use of streaming platforms "stayed the same" for the week of July 22-28, research company Resonate found.
A majority of brands are using defined journey maps or building them. And email is the most effective touchpoint, Ascend2 reports.
The Nielsen universe continues to expand, albeit modestly, with U.S. TV households rising 0.3% to 121.0 million, according to Nielsen's official 2020-21 TV season estimates. The number of persons
represented by the TV universe grew at an even more moderate rate, rising 0.1% to 307.9 million persons two years or older.
The volatile nature of the current political climate -- especially the erratic policies of big digital platforms -- is creating a corresponding uncertainty for political marketing agencies and
consultants to achieve their marketing objectives, finds a survey of 65 "progressive, conservative and non-partisan" specialists surveyed by digital media-buying processor Centro in April.
The network TV audience for the final night of the Republican National Convention was the highest-rated of the week, but nonetheless failed to match the fourth and final night of the Democratic
National Convention by 3.3%. The four-night average audience for the RNC (19.4 million viewers) was 10.2% lower than the four-night DNC average (21.6 million).
COVID-19 has impacted the short- to mid-term marketing spend for marketers, but the long-term impact is much less certain, according to The State of Data report published by the IAB Programmatic +
Data Center of Excellence and Winterberry Group.
It's well known that stay-at-home has driven video consumption rates upward, but a new report shows this has contributed to even higher video engagement rates.
Conventional pay TV services (cable, satellite, telcos) no longer are the default source Americans tune to -- online is. That's the tipping point finding from an annual survey of TV viewers by Hub
Entertainment Research.
Viewer "attention" decreased by 3.7% during daytime hours, TVision research found, while TV set usage grew 77% from mid-March through the end of April. "Viewability" decreased 1.5% amidst TV
commercial wear-out and viewer attention to COVID-19-related brand advertising decreased by 13% from March 1- May 17, while "attention" to OTT programming increased 20%.
That's the finding of a new national survey from Privitar, which shows nearly half (45%) of consumers say they would never share their data with brands in any category for more personalized
experiences. The finding, part of Privitar's 2020 "Consumer Trust and Data Privacy Report," finds healthcare not surprisingly is the category consumers are most apt to share more of their data with
(32% of respondents citing), but retail surprisingly ranked No. 2 (19%).
The new NBCU survey shows consumers want brands to advertise at about the same level as before the COVID-19 pandemic, but with messaging that acknowledges current events, and says about 81% are more
likely to buy from and use brands that "help others when it's needed most."
Halfway through the Republican National Convention, broadcast and cable TV news networks appear to be devoting a disproportionate share of live coverage to the GOP's vs. The Democratic National
Convention. That's the finding of a Media Matters analysis of live coverage of each party's conventions. The analysis shows that after two days, the networks have devoted half again as much coverage
to the RNC (19 hours and 37 minutes) as the DNC (12 hours and 39 minutes).
"Improved transparency" is the main factor driving programmatic trading models among the world's biggest marketers, according to findings of a new report from the World Federation of Advertisers.
Other top factors include "data strategy," "ease of control," and "flexibility."