Microsoft provides data and details how marketers can successfully connect with consumers who are age 65 and older.
Roughly 16 different initiatives are currently underway to find the industry's Holy Grail: true cross-platform measurement.
Diisney+ and Hulu will drive Disney D2C revenue of $11.2 billion this year, estimates Macquarie Research -- far exceeding streaming's contribution to total revenues for other big entertainment
players--except Lions Gate.
Seventeen auto brands are posting downturns in scores, year over year, according to data from the American Customer Satisfaction Index.
Search volume is a strong indicator of what people think and do, and several companies are tracking progress through Google Search. Volume is leaning toward out-of-home activities, although many
keywords are trending down from the prior week, according to Robert W. Baird Analyst Colin Sebastian, who has been keeping an eye on trending keywords in Google search.
Six of 41 broadcast network prime-time TV series have shown viewing gains through 12 weeks this summer. "America's Got Talent" remains the top performer overall.
An August poll found 71% of college students are "absolutely certain" they will vote. Yet students lack confidence in the legitimacy of this election.
An ESOMAR webinar featured some of the best pollsters currently examining the U.S. in the weird and wacky world of Trump and his regime, where we can always expect the unexpected.
Given the question mark over new fall TV shows -- as well as the regular high viewing of regular-season NFL games -- the answer might be obvious. It isn't.
People who consistently watch multiple hours of streamed content each week also watch many hours of broadcast and basic cable. But brands seeking mass-market reach these days may need to put AVODs in
the mix, says TV data company Alphonso.
Research by Adobe shows that marketers in the Asia Pacific region have changed their long-term marketing strategy in response to disruptions caused by COVID-19. More than half have changed visuals
and language in campaigns.
As agencies and brands determine how to survive in today's new landscape, lead management is key for agencies and brands. The digital world has been a lifeline for sales teams during the COVID-19
pandemic. In fact, for most businesses, it has been one of the only ways forward. Among the top 10 search topics with the largest discrepancy among brands and agencies, according to this week's
Bombora search topics? Lead Management, Lead to Account Matching and Lead Scoring all ranked highly.
The erosion of U.S. ad spending continues to moderate, falling at its lowest rate of decline in July since the economic effects of the pandemic began to manifest earlier this year. Ad volume declined
13.9% vs. July 2019, according to the just-updated U.S. Ad Market Tracker, a collaboration of MediaPost and Standard Media Index.
The smallest businesses appear to be the strongest, according to a GoDaddy study of the impact of COVID-19 on about 5,265 of the world's tiniest businesses located in Australia, Canada, Germany,
India, Mexico, Philippines, Spain, Turkey, the U.K., and the U.S. The research was conducted by Savanta in June 2020, with 91% of respondents having 10 or less employees.
Thirty four percent said having space -- empty seats between occupied movie theater seats -- is key to returning.
The world's biggest advertisers have largely embraced programmatic media-buying and as they increasingly shift to independent and/or in-house trading models, the primary effect is greater transparency
in terms of the actual cost of acquiring inventory. That's the finding of a just-released survey of member of the World Federation of Advertisers, the fourth in a series of studies first benchmarked
in 2013.
In this new position, Bucher will head up all marketing efforts and research at the network as well as Local Now, the Weather Channel's free streaming service.
Purchasing and consumption habits have changed. As communicating with consumers during a crisis challenges brands, many are turning to podcasts to stay in touch.
As performance and productivity change how we live and work, millennials and Gen X seem most impacted by changes in video-conferencing email, phone, text messages, file sharing and social media.
Traditional affiliate fees, long the revenue backbone for U.S. cable TV nets, witnessed their first overall revenue declines ever in Q2. Cable network affiliates' revenues sank 3% in the period to $9
billion after three previous sequential quarters of slight 1% increases, according to MoffettNathanson Research estimates from analysis and company reports.
Americans overwhelmingly support a U.S. ban on TikTok including -- surprisingly -- more than half of frequent TikTok users, according to a consumer tracking study released this morning by Horizon
Media. The poll of 900 Americans found 76% support a TikTok ban. Interestingly, 23% said they support the ban regardless of who owns it, including a U.S. company like Microsoft.
After surging to new highs during the first quarter, video views of content watched on internet-connected devices soared to all-time highs during the second quarter of 2020, according to new estimates
released this morning by Brightcove.
Search terms related to the return to school have climbed, with mental health-related searches 4.3 times higher and social and peer interaction-related searches 2.7 times higher. Other terms related
to school also had higher-than-average searches from July 12-Aug. 12 vs. just a month or two earlier.
Nielsen says 23% of remote workers listen every day to "spoken word" audio -- local news, podcasts, news/talk radio stations -- and 30% listen at least once a week. Music through AM/FM radio and
streaming services is more popular with 40% of remote workers listening every day and 35% listening at least once a week. The research comes from a Nielsen Remote Workers Survey fielded from June
18 through June 25 this year.
Most firms have dramatically increased their use of virtual events during the pandemic. BrightTALK reports. Here's what attendees want out of these sessions.
U.S. programmatic digital out-of-home advertising spend will more than double in 2020 year over year, totaling $181.6 million, rising to $533.8 million by 2022, according to eMarketer's forecast.
The estimate puts programmatic DOOH accounting for 2.2% of total OOH ad spending in the U.S. in 2020. A OOH campaign can be set so inventory is programmatically purchased whenever certain
conditions are met. eMarketer explains.
A study in the "Journal of Applied Psychology" finds that email is "inauthentic," and not useful for expressing emotions.
The report should make marketers and developers who create skills for voice assistants aware of the vulnerability that could tarnish brands' reputation.
A report released this week suggests that nearly one-third of respondents want personalized ads and 30% like brands more when they personalize their ads. The way brands collect data is also important.
When asked how brands can be more transparent about data collection, 35% of respondents said "being allowed to dictate data collection preferences."
We knew ads were coming to Facebook-owned WhatsApp, and it seems advertisers are getting ready to scale that engagement -- if brand/agency search terms are any indication of what's in store for the
world's largest messaging platform.