Product integration platform Branded Entertainment Network has formed a partnership with the Producers Guild of America which will provide BEN Clients with brand integration opportunities in film, television and new media.
In the interest of helping you have a great time this holiday season, I share with you the news that the Ad Club of New York will host its annual holiday party this Thursday, December 1 at Arena in NYC.
Irvine-based agency Advantage Solutions has acquired Upshot, a consumer marketing agency based in Chicago. I'm told the addition of Upshot to Advantage Solutions will create a "comprehensive end-to-end brand marketing capability that enables clients to optimize brand activation and the journey to purchase." So, yeah, something totally new.
Publicis in Belgium has taken the Mannequin Challenge that has swept the internet and turned it into an ad for the Belgium League of ALS.
Stop-It, is an ingenious app designed to help anyone who finds themselves in a domestic violence situation.
The robot adds to the agency's current use of other remote tools such as video conferencing and, of course, Slack.
The increase will come, specifically, from publishers adoption of header bidding, a shift away from fixed CPMs and better pricing software.
Former Video Genome Project COO Kerry Tucker will head the new company.
The move is designed to ensure the highest standard of meaningful debate can take place.
Here's one for all you culture buffs who pride yourselves on staying abreast of trends as they come and go each year.