BBDO and Color Of Change teamed on an augmented-reality experience that supplants symbols of racial oppression with icons of equality and advancement.
According to the report from ID Comms, the industry agrees that if you still think of media as a commodity buy, you're probably out of touch.
Brazil is WPP's largest market in Latin America, with more than 4,000 employees and $300 million in revenue.
A new report from Sensis finds many Boomers' adult children have been forced to move home, sometimes bringing their own kids, forcing the older generation to overhaul their lives and habits.
I like quirky, so the Oatly ad worked for me. Quirky stands out in a sea of over-the-top goofiness. I really disliked the Cheetos ad with its message of Trumpian dishonesty.
The estimated price tag is $2.9 billion, and the rumors come as the holding company is finalizing plans for a companywide restructuring to be unveiled later this month.
Erin Matts and Nathan Brown were the U.S. CEOs at Hearts & Science and PHD, respectively. They were out after a shakeup last fall, but both have landed new C-Suite roles.
Most years, Super Bowl promotions tend to be focused on one theme-party time! Obviously this year is different, and agency Blue Chip coordinated an unusual multi-brand in-store effort that takes a different tack.
Separately, the Democrats have launched a campaign linking Republican lawmakers to Marjorie Taylor Greene, who even Mitch McConnell calls a "cancer" on the Republican Party.
The collection of essays and interviews is part of a new publication the ad research group has launched.
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