• 'Pedestal Project' Promotes Racial Justice Progress
    BBDO and Color Of Change teamed on an augmented-reality experience that supplants symbols of racial oppression with icons of equality and advancement.
  • Report: Industry Split On Whether Media Plans Drive Buys Or Vice Versa
    According to the report from ID Comms, the industry agrees that if you still think of media as a commodity buy, you're probably out of touch.
  • WPP Sharpens Digital Transformation Skills In Latam With DTI Deal
    Brazil is WPP's largest market in Latin America, with more than 4,000 employees and $300 million in revenue.
  • OK Boomers, You're Tired Of Your Children
    A new report from Sensis finds many Boomers' adult children have been forced to move home, sometimes bringing their own kids, forcing the older generation to overhaul their lives and habits.
  • My Favorite And Least Favorite Super Bowl Spots This Year
    I like quirky, so the Oatly ad worked for me. Quirky stands out in a sea of over-the-top goofiness. I really disliked the Cheetos ad with its message of Trumpian dishonesty.
  • Dentsu Reportedly Pondering Sale Of Its Tokyo HQ Building
    The estimated price tag is $2.9 billion, and the rumors come as the holding company is finalizing plans for a companywide restructuring to be unveiled later this month.
  • Where Are They Now?
    Erin Matts and Nathan Brown were the U.S. CEOs at Hearts & Science and PHD, respectively. They were out after a shakeup last fall, but both have landed new C-Suite roles.
  • P&G, NFL and Meijer Team Up For Outsized In-Store SB Promotion
    Most years, Super Bowl promotions tend to be focused on one theme-party time! Obviously this year is different, and agency Blue Chip coordinated an unusual multi-brand in-store effort that takes a different tack.
  • New Ad Condemns Republicans For Letting Trump Off The Hook
    Separately, the Democrats have launched a campaign linking Republican lawmakers to Marjorie Taylor Greene, who even Mitch McConnell calls a "cancer" on the Republican Party.
  • WARC Tackles 'Marketing In A Polarized Nation'
    The collection of essays and interviews is part of a new publication the ad research group has launched.
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