The campaign drove awareness with late-night workers in real-time via a geofence around each extended bus route and allowed late-night workers to plan their trip home.
Search might be becoming an "old-school" marketing and advertising media, according to data from Borrell Associates.
MALAGA, SPAIN -- I have seen the future of real-time data-based marketing, and it's inside a restaurant that will be opening in downtown Los Angeles in a few weeks. The restaurant, which will be
operated by Stockholm-based hospitality design firm Livit, is the 2.0 version of a living test lab it has been operating in Sweden for the past two years, and the most remarkable thing they both serve
isn't culinary, it's data.
Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventure" style gameplay with questions about the "Westworld" universe, spanning 11,000 lines of script with over 60
storylines and 400 potential choices.
Nearly half of consumers feel that GDPR has made no difference in their relationships with brands. "Marketing Week" research shows that although nearly a third think there has been an improvement, 17%
argue that relationships have deteriorated.
One in five companies have reported they have felt pressured into handing over IP to China in order to gain access to its massive markets, according to new research from the European Chamber of
Commerce, reported on in "The Telegraph."
Explicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, etc., take the greatest share of brand safety exploits, according to an analysis presented by TAG (the
Trustworthy Accountability Group) during the IAB Tech Lab's "Innovation Day," May 6 in New York City. Other high-ranking brand-safety categories include "negative press" coverage (4.2%), ad
placement/content adjacencies (4.18%), questionable "brand partners" (4.1%), data privacy security (3.37%), inferior ad experiences (3.1%) and ad viewability (3.0%).
In this week's edition, I do what I've done each time this year for the past 30 years: offer my hits and misses on the new prime-time lineups. It's a time-honored process, and the big difference
between this year and what I was doing in the 1980s, is the size of the share estimate that I use as the benchmark of success.
As Disney takes control of Hulu, the service's advertising rates appear to be languishing, according to a "Research Intelligencer" analysis of CPM data from SQAD's MediaCosts database.
Year-over-year, SQAD data shows Hulu down about 18%.
Social content was not just the name of the game as Kabam delivered movie-themed content to Marvel Contest of Champions with the launch of two in-game events per film.
The faster a page loads in a mobile browser, the higher it tends to rank in search query results. Eighty-six percent of page one results and 85% of page two results now use next-generation image
formats that load faster and use up less mobile data, compared with JPEG and PNG.
Berry Network implemented a B2B dynamic mobile display advertising program that was delivered in-app through banners and full-screen ads across a network of leading apps.
Its mobile-optimized website, Fist Pump, was an integral part of this initiative, helping to reinforce the day as an escape for the week and an event for "Jersey Shore."
A study finds 49% of respondents believe TV will show advertising that is the most relevant to them -- slightly up from 48% in 2018.
MALAGA, SPAIN -- The two big "walled gardens" of digital media have made significant strides toward opening up to third-party validation and even measurement of their audience delivery, but they have
a significant way to go. That was the takeaway from a conversation with key Facebook and Google executives moderated by Media Rating Council CEO George Ivie at the I-COM Global Summit here Wednesday.
Some 21% of those participating in a survey use voice search weekly, but 57% have never tried voice search technology, according to data released Wednesday. Publishers have questions that Google has
yet to answer.
White Ops' prevention API, supported by advanced bot detection techniques, accurately predicts and blocks bot-driven ad requests before a buyer bids on them.
Brands with clean lists and few complaints are much more likely to get their emails delivered, Return Path reports.
Google plans to announce several new products and features at Marketing Live. The ad types work for some brands, but some marketers say they "refuse to drink the Kool Aid."
A little more than half of Britons admit to showing poor manners when talking to their digital assistants, City AM reports. A survey by YouGov found that 55% have been rude to Siri, Alexa or Google
and 7% admit this happens regularly.
A report from industry organisation Tech Nation had found that R&D spending in the UK is lagging behind competitors, "The Telegraph" reports. However, the research does show there is a healthy flow of
VC into tech start-ups.
MALAGA, SPAIN -- Roundtable discussions among some of the world's leading marketers, agencies, media and data analysts at the I-COM Data Summit exposed tensions between the business goals of each type
of stakeholder. "Increasingly advertisers are starting to realize they're actually losing brand equity at the top," Global Director of Audience Research at GroupM Simon Thomas said during a discussion
about marketers bringing their programmatic media-buying in-house.
The automotive category represents one of the largest contributors to global digital advertising spend, per Eyeota.
Ad blocking is down -- but the amount it costs publishers is up by a third in just a year.
Some 97% of Asian-American households have a smartphone and 89% have a computer, which beats out the average U.S. household.
More than half of the news organizations surveyed continue to offer free access to digital news.
Reports suggest consumers are looking to create the ultimate experience for Mother's Day rather than giving typical gifts like flowers, jewelry or clothing.
AOP research has found that ad-blocking rates are falling but because overall traffic is increasing, publisher losses have risen to a median of nearly a million pounds per year, "Mobile Marketing"
reports.
Lazy assumptions about over 55s and mobile could see marketers miss out on a key demographic.
As trust in the channel wanes, budget is shifting to "micro" influencers who are more authentic.