The metaverse is the buzziest of buzzwords right now in advertising and media - so it's no surprise agencies are making plans to be a part of it.
Jake Sugarman will lead both account and business development in a role that effectively combines COO and CMO duties, according to the agency.
The agency said it is launching the startup as marketers and agencies increasingly look to martech to reduce friction and cost in marketing.
In this year's holiday video, The Publicis Groupe executives ponder where they might spend six weeks working in 2022, other than their Paris offices. We can safely rule out New York and a few other places.
Colan McGeehan joins GroupM from Publicis Health Media where he was Chief Investment Officer. Previously he was general manager, health + wellness, corporate strategy at Time Inc.
BrightGen is a Salesforce Summit Partner. Credera said the acquisition would bolster its own Salesforce-related expertise and its broader martech and customer-experience capabilities.
Schaaf was one of several senior appointments made this week by Stagwell Media and its parent Stagwell Inc. The media operation also named Shannon Pruitt Global Chief Content Officer and Rick Acampora has been named Global Chief Client Officer.
Made Thought will be integrated into AKQA and combined with Universal Design Studio and Map Project Office to form a design-focused unit called The New Standard.
It's part of the holding company's new "Work Your World" employee program linked to the firm's global internal communications network Marcel.
To celebrate the joy of giving this holiday season, healthcare agency Klick Health Group gave hundreds of employees a hundred bucks each to make a difference in someone's life.