The firm has created what it calls an "open talent network" of over 300 execs and works with nearly three dozen Fortune 500 firms, spanning categories including CPG, automotive, consultancies and more.

Global Marketer Week will be held between April 5 and April 8 and will include sessions on sustainability, creativity and marketing effectiveness.

The new awards are designed to shine a spotlight on creative work produced on behalf of legalized vice brands, like alcohol, gambling, and tobacco-related products.

The survey, from Adtaxi, found that just over half (51%) plan to watch the old-fashioned way-on broadcast or cable TV. It also queried respondents about broader viewing trends and found that 64% choose streaming as their preferred method of content consumption.

The yogurt brand has a new ad featuring NFL Hall of Famer Deion Sanders and family who humorously play up Oikos' "strong" and protein-packed messaging.

The ad is a Trump taunt-a-thon from start to finish, with two narrators.

In 2020, when the pandemic was raging, marketers were focused on other priorities like preventing their companies from falling off a cliff.

IPG CEO Philippe Krakowsky helped close out this week's Decisions 2022 conference in a fireside chat session with 4A's CEO Marla Kaplowitz.

The TV ad is titled "Her Health is Her Wealth," and was created by CHE Creative. The ad highlights how despite her busy life Blige still makes time in her schedule for her annual Well-Woman visit.

The partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform.