Nielsen will transition to impressions-based reporting for local U.S. TV station ad buying and selling at the same time as the integration of broadband-only homes into Nielsen local TV measurement.
MotivBase, whose clients are leading national marketers, says it is "teaching people to ask not 'What are people saying?' but 'What do they mean?'
It's been a while since someone sparked a good Mary Meeker-esque debate about the relative values of time spent with media vs. the advertising share allocation of those media, but a new analysis from
BMO Capital Markets could very well do that. The analysis, published as part of an update to the securities firm's model for marketing industry through 2030, shows the explicit shares of time spent
-- as well as ad spending -- across the major media, including ones you don't normally see delineated this way: search and direct mail.
The Emmy Awards telecast alternates among the Big 4 broadcast networks because it has traditionally been seen as a major promotional vehicle for all the broadcast networks. This, of course, hasn't
really been true for several years. In the mid-2000s, premium and ad-supported cable networks started to overshadow the broadcast networks for some of the major Emmy awards. It is now primarily a
showcase for HBO and streaming services, most notably Netflix (although other streamers are starting to catch up). Of the 102 major comedy and drama nominees in 2021 - best comedy, best drama, best
limited series or movie, and the acting nominees in each category (the major awards viewers care most about) - nearly 40% were on Netflix or HBO. In this week's edition, I analyze the recent
evolution of the Emmy Awards, and their implications for television.
What IS surprising: how few brands made their debut in the Brand Keys Loyalty Leader List this year -- the fewest newbies in over a decade.
Social media is the top-cited source by those 18-34, but not by adults overall, a Conviva survey finds.
Merkle sees marketers struggling to maintain compliance and ensure a safe way to collect first-party data, identify customers, and use that data to power experiences.
Cybercriminals have used the Telegram Messenger app for years, as they look to buy, sell and share stolen data. One report suggests that this messaging app has recently become an alternative to the
dark web.
While Whites were accurately identified 68% of the time in large digital datasets used for target marketing, that "visibility" dropped to 28% for Blacks.
Live viewing's share rose from 86% in 1H 2020 among Comcast households.
Just 11% of 18-to-34 TV viewers go first to live TV from traditional pay-TV sources--but their tendency to try new streamers is also driving a decline in Netflix's status as the #1 default streamer.
The percentage of Americans who report they are spending more time with various media than they did pre-pandemic remains high, but for the most part has fallen from the peak stay-at-home period last
year, according to findings of Mindshare's ongoing COVID-19 tracking study.
Twitter this week updated the ad community on a wide variety of advertising product updates aimed at boosting video, cultural relevance and performance during the 2021 holiday shopping season.
A report by The Center for Countering Digital Hate estimates advertisers have paid Facebook up to $140,667 to run "abortion reversal" ads since Jan. 2020. Facebook has a policy banning ads that
promote "inappropriate, illegal, or unsafe" products and services to minors.
TV's strong ad revenue growth looks to be short-lived, according to MoffettNathanson, which estimates a 6% rise for Q3 and an 8% decline in Q4. These projections do not include new premium streaming
advertising VOD platforms.
At-home TV/movie viewing hours accounted for 30% of the total time spent on entertainment activities.
The series will explore implicit meanings behind what consumers talk about. That exploration is designed to shed light on how meaning shapes our experience and expectations.
The auto industry continues its trend of producing ever-more appealing vehicles, according to J.D. Power.
We have seen the transformation of Nielsen from the "gold standard" of TV audience measurement to the Theranos of cross-platform media measurement.
A trio of Democratic lawmakers are urging Facebook to immediately cease efforts to launch a version of Instagram for children, given a new report about company research into the service's effects on
teens' well-being.
This year's holiday shopping season will look different as marketers rely on performance marketing and supply and demand plays a key role in campaign strategies.
A decline for the next quarter aligns with the rise of the COVID-19 Delta variant and reapplication of pandemic protocols.
The Advertising Research Foundation asserts the industry is at a "crossroads," which isn't exactly a first time.
Even more Millennials -- 71% -- report having paused a streaming ad to shop online, according to latest holiday survey from Roku/The Harris Poll.
On average, U.S. broadband households report spending about 30% of their combined video gaming and OTT video watching time on gaming -- and it's closer to 40% among Gen Z.
Adding to the 42% decline for the Summer Olympics, MoffettNathanson says all sports have taken ratings hits. And there could be more to come, especially if two big NFL TV partners move games to
their respective new premium streaming platforms.
The first major original scripted streaming hit series, "House of Cards," debuted on Netflix in 2013. In 2015, less than half of U.S. homes (47%) subscribed to any streaming service, and just 16%
subscribed to two or more. By 2017, 64% subscribed to at least one, with 33% subscribing to at least two. In 2020, SVOD subscriptions had risen to the point where 78% of U.S. homes got at least one
streaming service, 55% received two or more, and the average household subscribed to three. I bring up these subscriber trends to point out that a lot of people started getting streaming services
during the past three or four years. So there are a lot of excellent streaming series that ended their original runs before many people had a chance to see them. In this week's edition, I profile
10 especially good streaming series you may have missed.
Advertising is on track to surpass $1 billion in digital music revenues this year.
Although linear TV is drawing the negative headlines, digital video's satisfaction level is slightly lower.
Baird Equity Research is tracking search trends as students go back to school this fall. The search data skewed flat to lower for most keywords, with 22 of 60 terms declining more than 5%, according
to the data.