Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering.
Last year, more YouTube viewers watched content on their big TV screens than anywhere else, at 53%, up from 34% in 2019.
Ad agencies are far more uncertain than advertisers: 37% vs. 23% of advertisers.
Shifts include a transformed hotel business, as many have begun to focus on subscriptions versus nightly rates.
What do you do if your company is being described as "stodgy" by Millennials? How do you attract a younger audience without alienating your Gen X and successful Boomer clients? That's what Windermere
Real Estate was facing. With a nearly 50 year legacy and flashy brands like Zillow and Redfin invading their space, Windermere needed to step up their game. Easier said than done when your budget
is limited, and you're up against VC-backed and publicly traded companies with plenty of money to spend. So they needed to get creative and find a space where they could stand out. That space was
Spotify. The music platform, a favorite among Millennials, gave Windermere the space to create their own branded station with home-themed playlists that could appeal to all generations. Spotify
also provided branded QR codes to directly engage consumers with Windermere's station in an off-line environment, i.e. OOH, business cards and TV ads. Since launching their branded station,
Windermere has earned more than 100K monthly active users and seen an 18% increase in direct traffic to their website. Spotify now plays an integral role in Windermere's media strategy.
Total "churn" was 6% in the second quarter of this year, down from 8%, according to Kantar Entertainment on Demand.
One marketing manager admitted: "I can't quite seem to remember the precise difference between OTT, CTV, addressable, and data-driven, to be honest."
Former Facebook employee Frances Haugen blasted the company's practices at a Senate hearing on Tuesday, stating that the social networking service repeatedly chose profits over users' safety.
Most brands are increasing their data marketing budgets. But they face hurdles, Ascend2 reports.
While not having the same impact as last year, the pandemic still caused some production delays among new series, so several of the pilots were not available for screening before the season began. And
there are actually more new shows slated for mid-season than are premiering this fall. Nearly half of the new scripted fall TV shows are either reboots and re-imaginings of past series, or are
extensions of current successful franchises. The broadcast networks have had mixed results over the years when they tried to revive successful TV shows from the past. Some of the problems with
rebooting a show are obvious. In this week's edition, I assess the good, the bad and the really ugly start of these new series.
Industry folks discuss cross-platform measurement, now a hot topic along with the MRC's de-accreditation of Nielsen metrics.
The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand.
"There were conflicts of interest between what was good for the public and what was good for Facebook, and Facebook over and over again chose to optimize for its own interests, like making more
money," former Facebook product manager Frances Haugen told "60 Minutes."
It was not only the biggest opening weekend since the pandemic started -- March 2020 -- but the second-best October debut ever, said Comscore.
Large percentages of TV buyers surveyed by Xandr plan budget increases for DDL, OTT/CTV, addressable and other digital video, but only about half of OTT/CTV budgets are allocated to programmatic buys.
But most B2B purchasers are receiving irrelevant content, durhamlane and Cyance report in a UK study.
Driving this high estimate is the use of Facebook as a fundraising tool.
The timing of a just-released analysis of how members of Congress use social media for themselves couldn't be better, coming as they once again hear testimony from one of their personal favorite
platforms: Facebook.
In what appears to be an industry first, WPP is teaming with Snap to create an "AR Lab" to research and develop augmented-reality applications that create a more immersive experience for consumers,
and better results for advertisers.
Ad industry researcher Advertiser Perceptions has reorganized its business intelligence team, promoting Lauren Fisher to head and recruiting long-time eMarketer analyst Nicole Perrin as vice
president of business intelligence.
The automotive and mobility sector is going through a period of transformation, accelerated by digital enablement, per YouGov's Suzanna Mitrovich.
Kantar says 39% of consumers are now satisfied with the "amount of content" on the streamer, up from 25% when Apple TV+ launched in November 2019.
The pandemic prompted a decline in demand for shared transportation, and consumers aren't eager to return, per CarGurus.
Xandr, AT&T's advanced ad unit, says research participants estimate a 58% rise in data-driven linear TV spending over the next 12 months in the U.S.
That's why predominantly vertical ad-supported streamers like Crackle have been pushing to broaden their offerings.
There was a time when most people looked forward to the two-week period in late September that heralded a new TV season. During the summer months, the network airwaves were filled with repeats, and as
new fall series were promoted on TV shows that could not be fast-forwarded, anticipation built. This anticipation was fed further by the many entertainment news magazine shows, which had exclusive
clips of upcoming series, and interviewed TV pundits and critics who would tell viewers which shows were most likely to become hits. In this week's edition, I analyze how old-fashioned the
traditional notion of a new fall TV season is and offer some suggestions for framing it in a more modern way.
The findings vary by generation, but overall show marked drops in the adults planning most changes, with the exception of moving long distances.
Ascend2 CEO Todd Lebo weighs in on what's right and wrong with market research these days. He also explains how email fuels it.
83% report watching streamed TV, versus 81% watching live TV. Heavy live-TV and streaming watchers have both declined, but mid-level streamers have increased significantly.
The attributes will allow businesses to demonstrate how their brand values align with the values of their customers, and show their companies are inclusive.