We have seen the transformation of Nielsen from the "gold standard" of TV audience measurement to the Theranos of cross-platform media measurement.
A trio of Democratic lawmakers are urging Facebook to immediately cease efforts to launch a version of Instagram for children, given a new report about company research into the service's effects on
teens' well-being.
This year's holiday shopping season will look different as marketers rely on performance marketing and supply and demand plays a key role in campaign strategies.
A decline for the next quarter aligns with the rise of the COVID-19 Delta variant and reapplication of pandemic protocols.
The Advertising Research Foundation asserts the industry is at a "crossroads," which isn't exactly a first time.
Even more Millennials -- 71% -- report having paused a streaming ad to shop online, according to latest holiday survey from Roku/The Harris Poll.
On average, U.S. broadband households report spending about 30% of their combined video gaming and OTT video watching time on gaming -- and it's closer to 40% among Gen Z.
Adding to the 42% decline for the Summer Olympics, MoffettNathanson says all sports have taken ratings hits. And there could be more to come, especially if two big NFL TV partners move games to
their respective new premium streaming platforms.
The first major original scripted streaming hit series, "House of Cards," debuted on Netflix in 2013. In 2015, less than half of U.S. homes (47%) subscribed to any streaming service, and just 16%
subscribed to two or more. By 2017, 64% subscribed to at least one, with 33% subscribing to at least two. In 2020, SVOD subscriptions had risen to the point where 78% of U.S. homes got at least one
streaming service, 55% received two or more, and the average household subscribed to three. I bring up these subscriber trends to point out that a lot of people started getting streaming services
during the past three or four years. So there are a lot of excellent streaming series that ended their original runs before many people had a chance to see them. In this week's edition, I profile
10 especially good streaming series you may have missed.
Advertising is on track to surpass $1 billion in digital music revenues this year.
Although linear TV is drawing the negative headlines, digital video's satisfaction level is slightly lower.
Baird Equity Research is tracking search trends as students go back to school this fall. The search data skewed flat to lower for most keywords, with 22 of 60 terms declining more than 5%, according
to the data.
Researcher Ipsos says "recency bias" is a factor, but notes the significance of 9/11's endurance among consumers.
While time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ad spending fell 21.1% to $8.73 billion.
CTV devices' presence in rooms in addition to the living/family room is expanding rapidly, finds TDG.
Half of U.S. consumers say they prefer using AVOD services to reduce or eliminate video subscription fees, a new survey finds.
According to the study, there are five areas where multinational marketers are struggling within their media practices.
Media and marketing research giant Kantar has appointed
Guillaume Bacuvier as Global CEO of its Worldpanel Division. Bacuvier succeeds Josep Montserrat who takes on the role of Non-executive Chairman of the Worldpanel business. Most recently
Bacuvier was Group CEO of dunnhumby Ltd, the retail and CPG customer data analytics company. Prior to dunhumby, Bacuvier was at Google for more than a decade, holding a number of
senior roles, including vice president advertising solutions, EMEA where he was responsible for all aspects of the core online advertising business in the region. Kantar is owned by Bain
Capital and WPP.
The advertising and media industries have traditionally relied on Nielsen for national and local television audience measurement as currency for the buying and selling of commercial time (and for
evaluating the video landscape). Now it seems that several forces are at work conspiring to have this tradition come to an end - most notably, Comcast-owned NBC Universal, a long-time Nielsen critic,
which recently issued a request for proposals to more than 50 companies (including Nielsen) to "build a new measurement ecosystem for us that reflects the future." They believe, as do many others,
that current research methodologies are not able to fully measure viewers in an increasingly splintered video environment, and a single source or single metric is no longer viable.
Roughly 40% to 55% of consumers who pay for video/TV content are OK with ads during TV viewing, a TiVo survey indicates.
The plan aims to "determine what types of content violate its cloud service policies, such as rules against promoting violence, and enforce its removal."
Through Thursday, Nielsen's stock closed virtually flat for the week, down 0.2% to $21.21.
Only 4% of CEOs surveyed say the CMO is the most trusted member of the leadership team.
Despite heavy Nielsen spin -- on- and off-the-record as well as to its investors -- that accreditation of its ratings services doesn't actually matter, the consensus among some of its biggest
customers is that the credibility of its services have been tarnished by the Media Rating Council's suspension of both its national and local services.
Smartphone connectivity is the most common problem cited by new owners, according to the study.
Digital advertising options such as in-game, streaming music/video, podcasts and social media story ads were among the most improved in terms of consumer "ad equity," a metric developed by Kantar to
describe media channels and brands that consumers most appreciate ads in and are most likely to view them positively. The ranking, part of Kantar's just-released 2021 "Media Reactions" report, is
derived by combining multiple positive and negative dimensions.
National news is at a 58% trust level, down from 76% in 2016. The best results are from local news outlets.
Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy,"
"relevant," and "useful" as well as "fun and entertaining." YouTube, Google, and Facebook are still the most trusted social media platforms.
What do you do when a client asks you to produce a video campaign when production is completely shut down? You get creative! When Grammarly approached Stink Studios during the height of the pandemic
to create a new brand awareness campaign, that's exactly what they did. How do you produce a video ad campaign without actors, without locations and without crews? The answer: stock footage. But not
just any stock video. It needed to be quality, high-resolution footage. By working backwards- beginning with the footage, then character development, then script- Grammarly was able to achieve an
entirely production-free campaign. The process proved more cost-effective, flexible, and turned around faster than traditional live action shoots.
Total movie consumer 2021 spending will rise to $60 billion, with streaming subscription video rising and theatrical business recovering.