These shifts indicate there are both risks and opportunities for automotive marketing teams in today's new vehicle marketplace, per IHS Markit.
That marked the first month since launch that Peacock paid has commanded a greater-than-10% share of new SVOD subs.
While advertisers and agencies agree the process is broken, that's where they split and the finger-pointing begins.
The time spent managing the agency RFP (request for proposal) process has essentially remained unchanged since before the COVID-19 pandemic began, according to findings of an exclusive survey of 300
ad executives -- both advertisers and agencies -- fielded for Research Intelligencer by Advertiser Perceptions July 6 to July 16. More than two-thirds (69%) of advertisers responding to the survey
said they are spending about the same amount of time managing RFPs -- the first step of an advertising account review process -- now as they were two years ago. The same percentage -- 14% of
respondents -- said they are spending more time as those saying they are spending less time with the process vs. two years ago. That could change, because the study also found most advertisers and
agencies believe the traditional RFP process is "broken," and both sides explain how and where and make suggestions for how it can be fixed.
From the beginning, Visible has always worked to fundamentally change the way consumers get and pay for their wireless service via their all-digital model. How is this challenger brand creating a new
normal in telecommunications? Through high-touch experiential activations, an unparalleled influencer network, and real-time social listening, that simultaneously addresses real-life issues while
building community.
A study finds that showing products in other categories can hurt online sales and distract attention from the target item. But similar products can help.
Kantar notes that its estimate is a more conservative industry number, "not quite as dramatic as other forecasters." Still, Kantar says broadcast TV will sharply climb to $3.8 billion, with cable TV
and satellite reaching $1.4 billion; digital media, $1.2 billion ; radio, $215 million; and OTT/connected TV, $1.2 billion.
A study of the impact of ownership and control of consumer-generated data shows advertisers can be harmed by limited sharing of information. Giving consumers rights over their own data can improve
outcomes.
While only 5% of local advertisers believe they have become "over-reliant" on digital, three times as many local agency execs believe their clients have.
A new report shows the number of Republicans who believe in protecting freedom of information has risen 10%, while 65% of Democrats now support the government's involvement in restricting
misinformation online.
Organized by the frequency of accessing their Marketing APIs and size of bandwidth needed to run applications and reports, Facebook, Google, Instagram, Salesforce, Snapchat, TikTok and Twitter are
among the most utilized by advertisers and agencies, and Pinterest, not so much. This unusual view, compiled by "Research Intelligencer" from marketing technology development ops provider Rivery's
just-released "Marketing API Benchmark" report for 2021, is a unique way of visualizing the resources the major digital marketing and technology platforms require of Madison Avenue.
Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers released today. Those also are the
media local advertisers say they are boosting spending for this year. Local TV advertising, both broadcast and cable TV, remain the largest average annual local ad budgets at $111,300 and $48,000,
respectively (see table at bottom).
Comscore and the MRC had been targeting an early 2022 start date for an audit for its national and local TV measurement products, but see a timely opportunity with Nielsen under fire for
underreporting national TV ratings, and NBCU pushing for new measurement modes.
Data from Milestone research shows local is the second-largest channel behind organic search. The two organic channels combined dominate the traffic at 69%, in page views, and channel revenue
contribution.
SEO is not one size fits all. What works for one keyword group may not work for another. Here's why.
Satisfaction with the auto industry as a whole was unchanged, according to the American Customer Satisfaction Index.
Younger viewers tend to subscribe to more streamers, but keep them for much shorter periods, per new research.
Shopify on Tuesday introduced tabs on TikTok to help creators and merchants sell on the platform through TikTok Shopping.
While the new platform doesn't explicitly reveal any PII about the creditworthiness of the 270 million Americans it has profiles on, it is able to use it to validate who they are and associate that
with a wide range of other audience attributes and consumer behaviors.
Advertisers must protect their investments and hold partners accountable to the deals that were made. Here are a few things to keep in mind.
iSpot.tv attributed the surge largely to the return of live sports, with 56% of the spend coming in such events as NFL, NBA games.
The media company wants improved ad measurements and an understanding of diverse and dynamic consumer behaviors.
Superheroes and sci-fi are more popular than ever, as anyone who attends the giant annual comic-cons in San Diego (July) and New York (October) can attest. They both consistently draw 150,000
attendees or more. There are also numerous smaller comic-con events throughout the country, ranging anywhere from a few thousand to 100,000+ attendees. Once considered niche, with very limited appeal,
these have become major pop-culture events - but still have a strong focus on sci-fi and superheroes. DC's Batman and Wonder Woman movies, as well as Marvel's many mega successful cinematic efforts,
which began with Captain America and the Avengers, have shown that there are large audiences for these stories. The trick has become appealing to the hard-core fans who are well-versed in more
than 60 years of comic-book canon, as well as new fans with only a passing or no familiarity with the characters' backstories or superhero mythology. In this week's edition, I provide a succinct, but
comprehensive overview of the brief history of superheroes on TV.
Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q2, the first quarter to
reflect year-over-year comparisons with the COVID-19 ad recession of 2020, which began in March and lasted through July (based on U.S. data).
Evidence is mounting that the global ad economy -- at least in the Western World -- is shifting from recovery to expansion, and maybe even a boom. New data shows the major English-speaking markets
expanded 25% in the first half and 52% in Q2.
The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impact on readers.
And YouTube now generates as much in ad revenue as Netflix does in subscription revenue.
Streaming data was boosted by NBCU's coverage of the Tokyo Summer Olympic games. Nielsen also says there was ample pre-Olympics content on YouTube in the period to lift the streaming category.
U.S. political advertising spending in the 2022 midterm elections will near record totals of the presidential race.
A study of local ad agencies across the country by Borrell Associates found that 17% are now using TikTok -- "more than double" what Borrell found in its survey six months ago.