YouTube is experimenting with a feature that brings some website links and other formats from Google Search into its search results. The test is running on mobile devices in India and Indonesia, but
additional countries may be added to the roaster based on user feedback.
The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better performance.
Subway, a sandwich chain with a history of controversial spokespersons, has gotten a backlash and calls for boycotts of its franchisees for launching a new campaign featuring U.S. soccer star Megan
Rapinoe, and 38% of Americans say it is justified, according to new research on the role of celebrity endorsers by Piplsay. The backlash, which was fueled by Rapinoe taking a knee during the U.S.
national anthem at the Tokyo Olympic Games, also generated a plurality (45%) among Americans who believe Subway should drop her as "the face of the brand" out of respect for public sentiment.
At a time when both employees and employers are rethinking the value proposition of their organizations for each other, a new study from creative consultancy Long Dash suggests it's not simply a
generational divide segmented by age, but by the psychographic disposition of individuals -- and how they see the role of their employers in their lives.
As we approach the end of the second pandemic summer and the start of the new broadcast TV season, here are some things that make me go hmmm... Why are advertisers so willing to pay more for a
shrinking product? There are basically three reasons why broadcast network ratings keep declining and yet advertisers are still willing to pay more each year to place commercials on them. In this
week's issue, I postulate some explanations for these and other big questions.
5G phones' sales are projected to leap 210%, from an estimated $108 billion this year to $337 billion.
Coming back from a self-imposed news blackout during an "off-the-grid" family vacation last week, the first thing that struck me was how utterly predictable the dumbfounded reaction of the U.S. news
cycle can be when it comes to inherently predictable events.
Nielsen has had other longstanding issues with marketers and media, such as measuring the full impact of cross-platforms' media impressions and associated advertising data.
Due to TV usage undercounting of its national TV panel, Nielsen has put its accreditation for its national TV ratings into a "hiatus" mode with the Media Rating Council. "We believe that moving to a
hiatus allows us to concentrate our audit-related efforts on continuing to address panel concerns alongside the transformation of our national TV product and development of Nielsen One," stated a
company spokesperson. In July, the VAB asked the MRC to suspend Nielsen's accreditation of its TV data
Artist and author Douglas Coupland created a series of slogans using machine learning, partnering with Google AI researchers who developed a language model based on his written work.
Marketing ranks sixth in how management views departments, a study finds. But most marketers say they feel valued by peers.
Microsoft has acquired electronic content-delivery network Peer5 in a deal that will support enhancements to Microsoft Teams' live video streaming, the company says.
SVOD stacking levels reached 4.4 per household, but viewers using SVODs without AVODs declined from 55% to 49%, while those using only AVODs edged up from 2% to 3%.
The number of traditional media services agencies sponsored by local media companies in the U.S. is beginning to flatten, while the universe of independent digital shops is actually poised to expand
dramatically over the next few years, according to recently released estimates from Borrell Associates.
Comscore's net loss widened from $10.4 million in the prior-year quarter to $18.5 million.
"While we agree that Facebook must safeguard user privacy, it is similarly imperative that Facebook allow credible academic researchers and journalists like those involved in the Ad Observatory
project to conduct independent research that will help illuminate how the company can better tackle misinformation, disinformation, and other harmful activity that is proliferating on its platforms,"
three Senate Democrats say in a letter sent Monday to Facebook CEO Mark Zuckerberg.
What do you do when faced with poor inbox placement rates and high spam rates in GMAIL? If you're Terminix, your email hero begins a deliverability journey. Segmenting the audience by engagement
addressed the problem, but that led to decreasing list sizes. Tune in to hear how our hero juggled deliverability, customer acquisition and conversion goals.
As the importance of influencer marketing grows, especially in the fashion industry, how can a brand approach the space in a way that's driven more by technology and community than celebrity and the
number of followers? The womenswear brand Adore Me's solution? Build their own community. VP of marketing, Ranjan Roy, tells us how their "Creators" community allowed micro influencers to seamlessly
connect and create authentic brand content that outperformed prior traditional influencer campaigns.
As the oral care upstart SmileDirect grows its brand into new product lines and customers, the company is bringing its performance-oriented media to every screen. CMO John Sheldon explores how a
CPM-centric approach continues to perform across linear, CTV and social. Likewise, highly modular creative and leveraging shorter formats are giving SmileDirect the flexibility to grow despite the
opaque outlook for 2021 media.
Expect to see gains in video and performance-oriented ads to continue post-pandemic.
Thirty years ago, when I was VP of Television Research at the late, great Bozell ad agency, I released my first report on median age, which helped change the way TV was measured and how some networks
branded themselves. In this week's edition, I recall how I was sitting in the office of my friend, mentor, and boss, the late, great media research guru, John McSherry, and wondering why TV time was
still being sold based on broad demographics such as 18-49 and 25-54, when Nielsen had recently made narrower "building-block" demographic segments available.
It's little surprise that programmatic advertising underwrites lots of nefarious activities, including ad fraud, organized crime and publishers of misinformation. But who knew it was all being funded
by legitimate advertisers? NewsGuard did.
Trust in Joe Biden's media brand has slid from his initial post-election bounce, but remains above water with more than half of Americans surveyed this month by Brand Keys indicating they trust his
brand.
Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category growth
estimates published by WARC as part of its global ad forecast revisions. Like most of Madison Avenue's big agency forecasting units, and a variety of other independent consultants, WARC predicts
strong aggregate growth for the ad industry's recovery, with worldwide ad spending projected to expand 17.8% in 2021.
Even with dings from Wall Street, they still made out OK.
Almost half of small businesses cite government-ordered re-closures as their biggest concern, Alignable reports.
National TV ad minutes per hour grew by 6% in Q2 this year over the year before --- the sharpest quarterly spike in years -- partly due to "a more normalized schedule," the report says, coming out of
the pandemic period where advertisers were cancelling or shifting media buys to other periods. But systemic low viewership issues were also a factor.
Toilet paper and paper towels remain the most coveted items, as U.S. media coverage of recent major crisis events has driven Americans to stockpile products they might not otherwise have.
WARC interviewed both jurors and Creative Effectiveness Lions winners and analyzed the metadata from all entries and found four themes that led to commercial success.
Criteo participated in Google's first FLoC Origin Trial in an effort to understand the audience cohorts. The Yandex browser also creates FLoC cohorts.