You're never too old to participate in a scavenger hunt. Especially when the hunt takes place online, eliminating the physical legwork. The blog hunt, created by Amsterdam Worldwide, is the latest phase of a pan-European campaign for ASICS SportStyle that launched in February.

The muscles are no longer from Brussels -- they're working to carry a ice cream sundae so big, a strong man is needed to carry the dessert to eager palates.

Orkut is a Google-owned social networking site that's uber-popular in Brazil. To promote the upcoming film "X-Men Origins: Wolverine," premiering April 30 in Brazil, Fox Films tasked MPM Propaganda with creating a unique campaign in Orkut. The agency created an avatar for use in The Buddy Poke!, an application in Orkut where users express themselves via individualized characters. A Wolverine avatar was created that allows users of Buddy Poke! to send two different requests to friends: "claws out" or "asked to respond."

THEY created a unique campaign for CoffeeCompany that infiltrated campuses and rewarded students with free coffee. The concept began with word-of-mouth buzz from CoffeeCompany baristas, who informed college students about a CoffeeCompany-branded Web site. The site featured branded slides that students could download and slip into a class PowerPoint presentation.

K&G Fashion Superstore launched a TV, radio, outdoor and guerilla campaign promoting its affordable prices compared to those found in high-priced department stores. The campaign uses a new tagline, "Fashion without the victim," offering consumers brand name clothes at reasonable prices. One of the TV ads in the campaign, created by DeVito/Verdi, has been banned in numerous markets for its strong resemblance to an actual 911 tape.

Basketball and jelly seem an unlikely pairing, unless you're a Boston Celtics fan.Kevin Garnett, power forward for the Celtics, eats a peanut butter and jelly sandwich, made with Welch's grape jelly, before games. The brand elevated its status this season by taking advantage of Garnett's love of Welch's, creating a video that runs on the jumbotron starring Welchy, dance connoisseur and Welch's mascot.

Schin Water in Brazil puts plastic bottles into countless hands. Since many people don't recycle, the brand wanted to raise awareness about the importance of recycling by using unconventional means.

Sometimes subtlety doesn't cut it when it comes to cause marketing; aggressive, in-your-face advertising is the key to stimulating change. Take an awareness campaign for the Weingart Homeless Center, for example.

Countybank, located in Greenville, South Carolina, was looking for a way to promote BizKit, a new business banking package customized for individual business needs. But how does a bank convey trust, security and understanding at a time when people's mattresses resemble a more practical banking option? The answer lies in the product name: BizKits. Biscuits.

Look no further than Swaggerizeme.com, a Web site created by Wieden+Kennedy Portland on behalf of Old Spice Swagger. The microsite allows users to create fake online articles "that make you look awesomely awesome."