The Association of National Advertisers this morning unveiled a new division that will work to ensure the ad industry's "measurement systems are aligned to the business and measurement agenda of
marketers." The new division, dubbed "Measurement for Marketers," was unveiled during the association's annual Data & Measurement Conference in Naples, Florida, and will be run by ANA Group Executive
Vice President Bill Tucker.
On the day of circulation, "The Blank Page" spread ample awareness, driving an increase of traffic to the paper's website that surpassed the average visits by 16.6%.
The volume of TV fans across social media platforms has begun trickling up following a pronounced erosion, thanks in large part to greater engagement on Instagram and YouTube. Conversely, fan
engagement on TV pages on both Facebook and Twitter has plummeted, according to findings of the second quarter 2019 report from social media tracking experts ListenFirst.
To get America to pay attention to its launch, and to prove that IHOP was bringing its A-game to its new burgers, it needed to fundamentally, dramatically challenge people's most entrenched beliefs
about IHOP.
At the heart of the program was a memorial wall to the victims of the opioid crisis, a data visualization comprised of 22,000 pills carved with the real faces of people who had died.
"Ask the Cloud" allowed CTOs to ask all of their questions about the cloud to The Cloud itself, thus avoiding that whole fear-of-looking-dumb thing.
Microsoft Advertising has released what it is calling a product negative keyword conflicts report for shopping campaigns to ensure ads don't serve up in response to irrelevant search queries.
Marketing teams spend about 32% of their time managing data quality, and more than one-fourth of campaigns were hurt by poor data quality in the last year, on average, the report found.
Perception after media coverage of its SXSW event went from 40% to 90%, with both "forward-thinking" and "thought leadership" in food production as attributes that popped.
Amazon retained its position as the No. 1 consumer brand in terms of customer loyalty, according to just-released findings from Brand Keys annual tracking study. Google also retained its second place
position, but after that most of the top loyalty brands have been reordered, with Samsung moving to No. 3 from No. 6 last year, displacing Apple's iPhone, which fell to No. 8.
From national treasure to 55th out of 65 in an airline reputation league table -- BA has had a good go at damaging its brand over the past couple of years.
"The Telegraph" is calling on the Government to put more pressure on social media giants to close down the accounts of drugs sellers as research shows a quarter of 16- to-24-year-olds have seen ads
for drugs on the platforms.
New research from the Oxford Internet Institute has found that nearly one in five Britons says that are not internet users, the BBC reports.
Today's strike action has seen BA nosedive to 55th out of 65 companies feature in Airlines Reputation Index compiled by brand reputation researchers at Alva, "The Drum" reports.
Toyota drove the highest share of search engagement in the auto category with 47%, followed by Hyundai (30%) and Jeep (17%), per EDO.
Attractive reviewers have more clout with online recommendations, Cornell University research finds. The studies could have implications for marketers seeking to save people from making superficial
judgments.
To reach the younger crowd, Pilgrim has developed an augmented reality lesson plan that teaches them how to use the entire bird. It has four chapters in 3D, the same feeling as Pokemon Go.
The average U.S. adult streamer now spends just under one hour (57 minutes) streaming non-linear content to their TVs each day, according to findings published in Nielsen's "Streaming: Friend or Foe
to Local Markets." That's significantly less time than streamers spend with linear TV: two hours 42 minutes.
More than two-thirds of U.S. households currently are enabled to stream video content either via an internet-connected device or a smart TV, which is 13 times the penetration of just two years ago,
according to estimates published as part of Nielsen's just-released "Local Watch Report: TV Streaming Across Our Cities."
The base of podcast listeners is projected to expand 36% over the next four years, reaching 97 million weekly American listeners by 2023, according to findings of IPG Mediabrands just-published "The
Podcasting Report." The report, a comprehensive overview of the podcasting marketplace, includes Magna's projections for a rapidly emerging medium that is poised to be a billion-dollar ad marketplace,
complementing conventional radio advertising.
Podcasting is poised to become a billion-dollar ad category, according to new estimates published by IPG Mediabrands' Magna unit this week. The research and marketplace intelligence unit projects U.S.
podcast ad spending will reach $960 million next year and will top $1 billion in 2022. While podcast advertising doesn't threaten to supplant conventional radio ad spending, it is growing rapidly
while Magna projects radio ad growth will begin contracting next year, and for the foreseeable future.
Haven Life, purchased by Mass Mutual a decade ago and launched in 2015, wanted to lower the cost of acquiring new customers as well as improve applicant quality and its propensity score.
"We weren't talking like a brand. We wanted to make it simple." By featuring people, the videos gained wider currency because those people shared it with friends. "We had never focused on the smiles
before."
Yet another reputable source -- IAS (Integral Ad Science) -- reports mixed signals for digital ad quality trends in its first-half 2019 "Media Quality Report." IAS finds ad viewability trending
upward for all major digital ad formats, yet also finds fraud is inching up -- especially for desktop video, which more than doubled its rate, year-over-year.
Like others, I assumed the current administration would bungle us into some kind of war by now, I just didn't know it would be a trade war. Politics aside, this war is threatening economies, both
macro and, as far as Madison Avenue is concerned, micro ones too.
The UK just hit 70% in viewability for the first time -- and that's a record in Europe.
WPP's GroupM Business Intelligence unit issued an update to its tracking of economic indicators warning advertisers to be prepared for a "downturn," and indirectly warning agencies and media that ad
spending this year will likely be "neutral to negative versus last year."
But global pay-TV revenues are forecast to fall 14% due to lower fees in developing markets and the decline in lucrative stand-alone bundles.
Retailers' branded mobile apps are increasing sales on their websites and in-store, Texas A&M University researchers found.
I've been analyzing television programming for roughly 30 years, and have seen many good pilots flop as regular series, but also more than a few weak pilots build into hits. Increasingly, however, the
latter is harder to come by. Long gone are the days when a Miami Vice can start out slowly and become a word-of-mouth success over the summer. Or a Seinfeld can take three years to find an audience
and grow into an iconic hit. In this week's edition, I do my best to handicap the best of the 2019-20 prime-time season.