• Emma To Give 25 Non-Profits Free Email Marketing Services For Life
    Email services provider Emma is giving away a lifetime worth of free email service, along with free custom design and training, to 25 non-profits. 2012 is the eighth year Emma has held the program, which is open to any 501c3 company with 10 or fewer employees. Applications are due by December 3, 2012. 
  • Direct Mail Nearly As Popular As Email for Pharma Sales
    A study by CMI/Compass that has tracked physicians' preferences for communication from drugmakers since 2009 has revealed that 66% of doctors prefer to hear from pharma reps by email, a number that has risen by 8% since 2009 as fewer primary care physicians serving more patients have less time for in-person visits. Direct mail is a surprising second, with 65% of doctors preferring that reps send printed information through the mail - a percentage that has doubled since 2009. The other key finding in the study is the number of channels that physicians chose. In 2009 doctors selected 1.6 channels …
  • Senate Judiciary Committee to Vote on Email Privacy Bill
    Later this month the Senate Judiciary Committee will vote on a revision to the Electronic Communications Privacy Act (ECPA) of 1986, the result of which would afford more privacy protection to personal emails. Under the current law police only need an administrative subpoena signed with a judge's approval to read emails that have been opened or are more than 180 days old. To obtain the subpoena, the police officer only needs to swear that the contents of an email are relevant to the investigation. When the law was passed in 1986, however, there was no anticipation of the massive online …
  • Email Users Can't Count On Privacy Protections
    The email story central to the case of former CIA director David Petreaus is that personal email enjoys very little privacy protection. The affair was discovered when the FBI gained access to the Gmail account of Paula Broadwell, in response to a claim by a Florida woman that she had been threatened. To do so, the FBI needed to obtain a warrant, which was granted by a judge. Google complied with the result, which the company reports it does 90% of the time. And the volume of government requests for access to personal email accounts is on the rise. Google …
  • IBM Kills Lotus Brand in Next Release of Notes
    In December, IBM plans to release a public beta of Notes and Domino 9.0 Social Edition that will no longer carry the Lotus brand. IBM acquired Lotus in 1995. 
  • Email Link Lures Health Care Providers
    Nearly 3,500 health care providers in Pennsylvania have signed up for a secure email service that will allow them to swap patient information, a first step towards a statewide medical records exchange. The closed, encrypted email system allows patient records, lab results, X-rays and other diagnostic imaging to be sent securely between providers. The system can be accessed through a web browser or its own desktop client application.
  • The Impact of the IPhone 5 on Email Design
    Mobile opens have increased 123% in the last 18 months, with 80% of these occuring on iOS devices. The iPhone 5's retina display pushes resolution up to 1136x640, and the new phone also has a screen 176 pixels larger than previous generation iPhones, allwoing for more above the fold content. 
  • Five Email Testing Pitfalls to Avoid
    Testing is critical to optimizing an email program, but tests executed inaccurately can cause more damage than good. Testers should be mindful of timing, interpreting results too soon, statistically irrelevant results, unintended consequences and hidden variables.  Read the full article on The Magill Report. 
  • Skype Fixes Security Flaw That Allowed Users to Hijack Accounts by Email Address
    Skype announced today that it has fixed a security flaw that allowed users to take over another user's account by simply knowing the user's email address. When creating a new account, a new user who entered the email address of an existing user could then re-set the password. Instead of creating a duplicate account, Skype re-assigned the account to the new user. The company repaired the bug quickly today after being notified, but the issue appeared on Russian hacker forums at least two months ago. 
  • Email and Text are Killing the Post Script
    The consumer preference for shorter communications such as text messages and tweets is causing marketers to front-load email messages with important content near the top, and even in the subject line. The casualty of this practice is the post script, which has been in practice since the 16th century and which until recently was used to carry the message's most important points. 
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