In a carefully worded statement released this morning, GoDaddy cited "internal network events that corrupted router data tables" for the outage that took millions of websites and email accounts hosted by GoDaddy offline for six hours. The claim contradicts the claims of a hacker identifying himself as "Anonymous Own3r" who insists that he was responsible for the attack.

In advance of tomorrow's expected iPhone announcement, The Pew American Life and Internet Project released new data on mobile phone ownership. According to the data, 45% of Americans 18 and older own smartphones. Penetration increases with affluence, to 68% for adults earning $75K or more per year. 

Email Services Provider Lyris Inc. has launched Lyris ONE, a platform to leverage Big Data through marketing automation. 

Nurturing existing customers is more profitable than acquiring new ones, according to research by Bain and Company that finds repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. The targeted and direct contact afforded by email makes it an ideal channel for maintaining customer engagement and turning it into additional sales.

Feedburner, Google's RSS distribution and tracking tool, appears likely to be shuttered. Google failed to renew the feedburner.jp domain, and has previously stopped producing content for the feedburner blog as well as signed off the brand's Twitter account. Feedburner is popular with blogs and other small online publishers in part for its ability to send subscribers automatic content updates via email. 

The Board of Selectmen from the Town of Princeton, Massachusetts voted yesterday to extend for one year the town's program of allowing citizens and local businesses to use the Princeton-MA.us email domain. The domain was originally established by the Princeton Municipal Light Department and is now used by over 300 local residents and businesses. 

Email Services Provider j2 Global, creators of Campaigner, have launched CampaignerCRM. The new application includes lead tracking, sales process and management, social media integration and other features aimed at the small business CRM space.

Defense industry contractor General Dynamics is one of 17 companies selected by the General Services Administration (GSA) to provide email services to federal, state, local and tribal governments. In addition to core email functionality, the service includes office automation, electronic records management, migration and integration services.  

Following the hiring of Virginia Rometty as CEO and a 2011 study that surveyed 1700 CMOs, IBM has ramped up initiatives to advocate closer ties between the CMO and CIO of large organizations. According to the company, mobile, social, big data and cloud computing are too significant to exist separately in marketing and technology departments. 

Changing Email Service Providers may allow brands to gain new features and functionality, but it can also mean a loss to sender reputation when the brand's emails begin sending from a new IP. To ensure your messages continue to find the inbox, be sure to migrate your sender reputation along with your lists and performance data.