Evomail is a new iPad app that is designed for email management that takes advantage of gesture technology. The iPad-only app lets users use gestures to organize and read through all of their email. At this point it is only compatible with Gmail.

Spam marked its 35th birthday this past week. The first unsolicited email message was sent on May 3, 1978. That day, Gary Thuerk sent a message promoting a new computer from Digital Equipment Corporation (a company that is no longer in business) to a mailing list of 393 people.

Online soccer retailer soccerloco has grown its email list and increased conversion rates by creating an abandoned shopping cart email program. Since the e-commerce company began sending triggered emails with the help of email marketing service provider Listrak, the retailer has seen a 17% increase in conversion rates with an average order value of $121.

In the same way that Google will automatically spell check an email message in Gmail, the company is filing a patent that would let them check if email users are using Gmail to violate the law or policy. It's called the Policy Violation Checker, and it would allow Google to scan messages as people type and prevent them from writing out text that includes "problematic phrases" that "present policy violations, have legal implications, or are otherwise troublesome to a company, business, or individual," according to the patent filing.

Online travel site TripAdvisor has introduced a new tool called Review Express that makes it easier for travel businesses to send bulk emails to customers asking them to write reviews which will be published on TripAdvisor. The tool allows senders to create customizable emails, send requests within a 24 hour period of the guest's stay and send to up to 1,000 email addresses at a time.

Dextr is a new Android app that lets users filter the messages in their inbox down to emails from their favorite senders. The tool works like Priority Inbox for Gmail, but it's a standalone app, that lets users choose which messages they see (and which they don't see) when they glance at their email.

Apple is planning to redesign its email and calendar apps as part of its iOS 7 update, according to reports. The iOS 7 Mail and Calendar apps will have a dramatic redesign that explores the way users interact with their devices.

Mail Pilot is a new iOS app that's lets consumers turn their email inboxes into a to-do list. The tool lets users defer email to a later date and make it disappear and then reappear when it is needed. The app competes with Dropbox's email app Mailbox, though as CBS News points out, there are some differences between the two.

SkinCareRx, an e-commerce company that sells skin care products, wanted to improve its email program. The company tapped email marketing services company Listrak to help clean up its email list, create a welcome series, and create an abandoned shopping cart email program. The shopping cart abandonment effort alone resulted in an 18 percent conversion rate during a five month period.

Seventy to seventy-five percent of email subscribers are inactive, according to research from Lyris. With this in mind, Ernan Roman Direct Marketing president Ernan Roman recommends that marketers run re-engagement campaigns to reengage inactive subscribers.