• Salesforce.com Takes $300M Loan to Pay For ExactTarget Acquisition
    Salesforce.com has taken out a $300 million loan from Bank of America in order to finance its acquisition of email and digital marketing services ExactTarget. The loan will tighten up Salesforce.com's cash resources, and TechCrunch argues that this is likely a signal that the company won't be making any more acquisitions any time soon. Salesforce completed the loan last Thursday, the day the deal with ExactTarget closed. The contract stipulates that the loan will be paid off by the end of 2016.
  • Birdeye Helps iPad Users Manage Their Inboxes
    Birdseye, a new email organization app, helps iPad users organize their inboxes in an intuitive way. The app presents totally rendered emails in a stream of that scroll horizontally. Users can click on an email to see a fullscreen view. The app has context-sensitive tools. For example, a mailing list email will give readers the option to unsubscribe or to click through to the sender's website. In addition, a Linkedin invitation will allow users to accept or ignore the invitation, as well as to open the request within the Linkedin app.
  • MLB Commissioner Bud Selig: 'I've never sent an email, and I never will.'
    Major League Baseball commissioner Bud Selig has revealed that he has never sent an email and never plans to. The MLB head made this revelation at a press conference on Monday. "I've never sent an email, and I never will," he said to Eric Fisher, a reporter for the Sports Business Journal, who in turn tweeted the information. While he doesn't use email, Selig does reportedly own an iPhone.
  • Yahoo Begins Signup Requests For Recycled Email Addresses
    Yahoo is getting ready to reuse unused YahooIDs and the email addresses associated with them. Beginning today, Internet users can request up to five email addresses. If the address is available to be recycled, meaning that it hasn't been used in more than a year, it will be doled out to the first user who requested it. At this point, users can only get one recycled address. Yahoo says that it is implementing new security measures in a move to prevent identity fraud. This includes a new email header that verifies account creation dates which prevents a user from accessing …
  • Bolivian President Claims U.S. Intelligence is Reading His Emails
    Bolivian President Evo Morales has reportedly quit using email because he claims that U.S. intelligence agencies have hacked into the email accounts of the nation's senior leaders. "It was recommended to me that I not use email, and I've followed suit and shut it down," he explained in a speech on Saturday.
  • Chevron To Access Emails of Environmentalists In Oil Drilling Lawsuit
    Chevron will be given access to the emails of environmentalists, journalists, and attorneys, as part of a settlement of a long-running dispute about the damage caused by oil drilling in Ecuador. Chevron was fined $17 billion for allegedly dumping toxic waste into the Amazon, but instead of paying, the oil giant is suing more than 50 people and has subpoenaed their email exchanges, according to the Electronic Frontier Foundation (EFF) and EarthRights International (ERI).
  • Email Open Rates Up 18.6% in Q1 2013: Epsilon
    Average email open rates grew 18.6% year-over-year to 31% in Q1 2013, according to a new report from Epsilon. Mobile email adoption is helping increase engagement metrics. Click rates were up as well, averaging 5.1% during the quarter. The survey also revealed that triggered messages, which include welcome emails, order confirmations and abandoned shopping cart messages, were up 41.1% year-on-year. In fact, triggered messages now make up 3.3% of total email volume.
  • Relevant Content is Central to Improving Email Among B-to-B Marketers: Report
    Almost half of b-to-b marketers (47%) said that improving their email programs relied on increasing their ability to deliver relevant content to specific segments of their audiences, according to a new report from BtoB Magazine. BtoB's "Email Marketing: An Established Channel Evolves," revealed that 43% of b-to-b marketers rely on lead nurturing, 30% rely on list segmentation, 25% rely on increasing personalization and 24% depend on analyzing data. The report also showed that content is a challenge among b-to-b marketers with 58% of respondents facing hurdles in this area. In addition, 40% of those surveyed said that perceived difficulties in …
  • NSA Leaks May Help Push For Tighter Email Privacy Legislation
    Revelations that the government has been accessing the email accounts of citizens has brought email privacy reform legislation to the mainstream. Even before Edward Snowden leaked documents exposing the NSA's surveillance programs, politicians on both sides of the aisle had been working to update the 1986 Electronic Communications Privacy Act which currently governs email privacy laws. The act does not require law enforcement to get a warrant to access the email of suspected criminals. Reformers hope to require a warrant from a judge in order for the police to read a suspected criminal's email.
  • Edward Snowden Uses Lavabit to Keep His Emails Private
    How does Edward Snowden send email? According to Business Insider, he uses Lavabit, a tool that allows Gmail users to keep their emails private from Google. The service launched in 2004. The founders liked Gmail as an email tool but felt that the service lacked a good privacy policy because Google scans emails for keywords in order to serve ads. Lavabit offers a number of different services including an email encryption tool called asymmetric encryption, which encrypts incoming messages before they are saved on the server. These encrypted messages are only accessible to someone who has the account password.
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