• Industry Canada's Foot Dragging Continues to Delay Anti-Spam Law
    Canada's tough anti-spam law was passed in 2011 but now may not go into effect until 2014. Business objecting to the law's new regulations may be putting pressure on legislators which is slowing the law's enactment. 
  • Glider Automatically Eliminates Distracting Emails from Your Gmail Inbox
    Inbox management application Glider offers a similar value proposition to other tools that assist consumers in their quest to inbox zero. Unlike most competitors, however, Glider automates the process after about a minute of training and a few hours for it to become familiar with your inbox. Glider runs on a Gmail account and in Chrome only currently, and is priced at $9/month after a 14-day free trial. 
  • InfusionSoft Rakes in $54 Million to Automate Marketing for Small Businesses
    CRM, email and social marketing company InfusionSoft has closed on a $54 million round of funding led by Goldman Sachs. The company competes with Eloqua (recently purchased by Oracle for $871 million) and HubSpot (recently closed a $35 million round) in an intensifying CRM / marketing automation field, with much attention going to small and midmarket companies. InfusionSoft plans to use the cash to educate small businesses and add functionality to its CRM and lead generation services.
  • 70% of Email Marketers Not Personalizing Messages
    70% of email marketers are not personalizing their messages with subscribers' names, locations, birthdays or other collected attributes, according to a new study by Experian CheetahMail. The report also finds out that Pinterest promotion lags other social networks, with only 32% of marketers promoting the social network in their emails. 98% and 91% promote their presence on Facebook and Twitter respectively. 
  • What Should B2B Email Marketers Expect This Year?
    Similar to B2C email marketers, mobile will be as important in 2013 as B2B. Business emailers must also look towards opt-out as a critical metric, and internal conversations about who "owns" the customer.  Read the full article on BtoB Online. 
  • Bronto Increases Headcount by 33, Shows Revenue Growth
    Bronto Software announced a strong Q4 and the addition of several new clients, including JustFab, Clark's, CafePress and Geek.com. The company also increased headcount by 33 employees year-over-year. 
  • Ownership of CRM Data To Become Complicated
    An increased adoption of CRM applications means that more companies than ever will need to grapple with the challenge of creating and enforcing policies on who within the organization owns the rich CRM data. The owner of an individual record is quickly subjugated by team ownership, such as "sales team" or "support team," setting up a territory battle that can only be resolved through diplomacy, governance, white boards and spreadsheet. 
  • Consumers Take 10% Longer to Respond to Email in 2012
    A study on consumer email response data published by Cue found that in 2012 people took 10% longer to respond to email than 2011, prompting one reporter to posit that by 2020 responding by snail mail will be faster. The prediction is met with resistance however, as email's pervasiveness and relative privacy compared to social channels are cementing its role in business communications.
  • Smartphone and Tablet Owners to Spend Even More Time With Their Devices This Year
    A new survey by Prosper Mobile Insights finds that consumers expect to become even more reliant on their smart phones and tablets in 2013. 34% responded that they will spend more time with their mobile devices compared to 6% who intend to scale back. Another 19% expect to integrate their mobile devices more into their lives in the coming year, versus 15% who predict they will integrate mobile less. 
  • Major Sites Accused of Violating Email Privacy
    Ask.com, WSJ, CNN.com, Pinterest and other major sites have been accused of violating user privacy by sending email addresses and other personally identifiable information to other sites in the open without security encoding, according to an analysis published in The Wall Street Journal. The data is collected during a user's session and passed via the web browser.
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