• Despite Wanting to be Customer-Centric, Marketers are Not Taking a Cross Channel Approach: Forrester
    Despite the fact that marketers say they'd like to be more customer-centric, they are not spending their money to make a more personalized cross channel approach, according to a new report by Forrester Research which was underwritten by email services firm Responsys. According to the report, 48 percent of marketers are focused on building long-term customer relationships and 45 percent want to enhance the customer experience across channels. Despite that fact, when Forrester asked marketers which marketing channels they plan to spend more on in 2014, 59 percent said that they plan to spend more money on batch and blast …
  • Lavabit & Silent Circle Return With Dark Mail
    Email encryption service companies Lavabit and Silent Circle, both of whom shut recently, have returned with a new protocol called Dark Mai. The collaborative project promises to keep messages from the eyes of snooping governments without being subject to court orders. The new system offers a sophisticated encryption with a red-light/green-light interface that shows whether an email is being sent over unencrypted channels. The protocol limits metadata so that it is difficult for an observer to track each email's sender and recipient.
  • Amherst College Apologizes For Email
    Amherst College has apologized over an email sent out by a residential area coordinator ahead of homecoming weekend. According to reports, the email warned about "unwanted sexual advances" by drunken alumni. "Keep an eye out for unwanted sexual advances. A lot of alums come back for Homecoming pretty jaded with the bar scene and blind dating of the real world and are eager to take advantage of what they now perceive to be an 'easy' hook-up scene back at Amherst," the email read.
  • 61% of Mobile Opens Take Place on Phone or Tablet: MovableInk
    Consumers are 15 times more likely to open brand emails on an iPad than on an Android tablet, according to a new report from email services provider Movable Ink. The "US Consumer Device Preference Report: Q3 2013" also revealed that mobile devices continue to lead desktops in email opens. In fact, 61 percent of email opens take place on a phone or a tablet. The iPhone is the most popular mobile device to open a brand email on with 36 percent of emails being opened on the device. The iPad commands 14 percent of brand email opens, Android phones take …
  • 75% of Consumers Will Delete Emails That Don't Render on Their Device: BlueHornet
    Seventy-percent of consumers delete emails that don't render well on the device that they are opening it on, according to metrics from BlueHornet. In addition, according to other industry stats more than 50 percent of email opens occur on a mobile device.
  • Indian Court Asks Indian Government to Get Its Email Policy Together
    The Delhi High Court has asked the Indian Government to establish an email policy for government employees within a month. The request is part of the Public Records Act and is aimed at making sure that official data is not transferred to a server outside of India. The court is also asking the government to issue electronic signature notifications when someone sends a complaint to the government through email to Facebook in order to better track issues.
  • Apple CEO Emails Employees Telling Them He Is 'Extremely Proud' of Them
    After yesterday's financial press conference, Apple's CEO Tim Cook sent an email out to Apple employees going over the highlights of the latest quarter and praising staffers. "I'm extremely proud of the collaboration going on across the company and everything we've accomplished as result of this great team effort," he wrote in the email.
  • Golf Pulp Media is Partnering with Golf Companies For Flash Sale Holiday Email Series
    Golf Pulp Media is offering golf companies the opportunity to send holiday email marketing campaigns that reach 20,000-100,000 golfers through a flash sale campaign offering. Golf product sellers can partner with Golf Pulp Media to sell merchandise through these limited-time email promotions which will be available to consumers for a limited time.
  • The British Labour Party Upsets Constituents With 'Overdrawn' Email
    The British Labour party sent an email to supporters with the headline 'Overdrawn,' causing an uproar among constituents on Twitter. The email focused on the struggles of a small shop owner who explains that he is struggling to keep the lights and heating on in his shop. Twitter followers complained about the message as creating a feeling of panic.
  • Merced Mayor Cuts Ties With Supporter Who Sent Questionable Campaign Email
    The Mayor of the California town of Merced Stan Thurston has cut off a member of his re-election committee after the supporter sent an email message that used Thurston's opponent Noah Lor's ethnicity to gain voter support. The email pointed out the great job that Thurston had done for the town and said that he needed all of the support he could get because Lor would have "all of his own kind" voting for him.
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