Digital Trends
With so many options to communicate these days, everyone has their preferred mode of communication. You may be an email person, and your boss may be a text person. To help bridge the gap, Digital Trends has put together a guide on how to send a text to another person's email or how to make texts aimed at your phone land in your email inbox.
TheNextWeb
Marketers are always looking for ways to cut through the clutter of the ever-growing email inbox. Fab, the daily email digest dedicated to good design, managed to do so successfully after noticing that one user wasn't opening their emails. How could the headline, "Stop. Getting. So. Much. Email. Smile, you're designed to." not make you want to click?
Stanford News
A group of Stanford computer scientists have discovered that people who are willing to let third party services sort through their email inboxes are twice as productive as those who read all of their emails themselves. Services like EmailValet offer remote personal assistants to organize email inboxes and summarize the contents into a to-do list. But don't expect a surge in productivity from these findings. Only 4 percent of Stanford's test subjects were willing to hand their email password over to a stranger to do this kind of job.
MTV News
The wrongful death suit filed by Michael Jackson's family will go to trial next month and this week the judge unsealed an email which the prosecution is using as a piece of evidence. In the email, Jackson's promoter pushes Jackson's former doctor Conrad Murray to get the star into shape for the "This Is It" tour. The prosecution contends that the promoter played on Murray's fear of losing his $150,000-a-month job.
ABC News
San Diego Sheriff's Department has plans to use email as a way to notify citizens about sex offenders in their area. The law enforcement agency unveiled a new program that will let San Diegans sign up to receive automated email alerts about registered sex offenders in their communities from California's Megan's Law website.
Marketing Pilgrim
Madison Avenue's obsession with social media may be causing some big brands to refocus their efforts from tried-and-true digital marketing that has been proven to work, especially email.
Social Barrel
Email marketers can learn a thing or two about real-time marketing from Oreo's quick turnaround when the lights went out during the Super Bowl. Oreo's "you can still dunk in the dark" was re-tweeted 16,000 times, and email marketers may not be able to react quite as dynamically, being ready to react to news or topical events will at least enable them to be positioned to seize on relevant brand stories.
Marketing Magazine
One in five emails sent from an Australian brand is blocked by users' spam filters, according to a study released by Return Path. The "Australia and New Zealand Email Intelligence Report" estimates 17% of emails from more than 500 brands Down Under never make it into consumers inboxes.
Courier Journal
A military voting bill in Kentucky was passed unanimously by the state's Senate Committee on Veterans, but only after a provision allowing servicemen and women to vote via email was stripped. Proponents of the measure point out that only 80% of military absentee ballots were counted due to mailed-in ballots arriving too late or being lost altogether. Opponents of the measure said that internet and email voting were only left in the bill because of a drafting error.
All Spammed Up
The trillion spam messages worldwide currently sent every month began with a message sent by an enterprising computer salesperson to 600 users of the original ARPANET system. DEC marketing executive Gary Thuerk used ARPANET to let all its users know about a new operating system available from DEC that would support ARPANET, and used an (all caps) email message to invite users to demo events the company was hosting in California.