The Wall Street Journal
Comcast will begin encrypting its customers' email to protect it from spying. The move comes after Google released a report on email encryption revealing that the practice is on the rise. According to the report, less than 1 percent of Gmail messages sent to Comcast.net addresses remained encrypted when they were delivered.
Indianapolis Star
Scott McCorkle, the new ExactTarget CEO, expects that business will grow at the Salesforce.com marketing company. In an interview with The Indianapolis Star, McCorkle revealed plans to hire new people. "We have large growth plans," he said. "We have software that every company around the planet can use and many do."
Liveclicker has released a new suite of tools that allow email marketers to create custom content that changes as recipients open their email messages. The new feature can be accessed through Liveclicker's dashboard so that marketers can access real-time analytics, testing and targeting capabilities alongside custom content.
NBC News
Forty-four percent of Americans check email on vacation and 50 percent check email in bed, according to The American Psychological Association. NBC News has created an infographic using these stats. The graphic also reveals that 38 percent of Americans check work email at the dinner table and 60 percent are connected to work more than 13 hours a day.
Penn Live
Students in Pennsylvania hacked their school district's email system and used their access to send out sexist emails to a group of middle school and high school students. The message, which was been labeled a senior prank, also promised recipients a free iPad. The school has disabled its email system and erased the message, as well as alerted parents to the incident.
ABC News
The volume of encrypted email is on the rise across consumer email providers, according to a new report from Google. In fact, 65 percent of the emails sent by Gmail users are now encrypted during delivery, which means that the recipient's email provider also supports encryption. This is up from 39 percent in December.
Green Bay Press Gazette
The U.S. Postal Service has issued a warning about a spam email campaign that pretends to come from the post office. The emails claim that the recipient has a lost package. The email tells customers to click on a malicious link to find out more about the delivery. The link is set up to solicit and steal consumer data.
The Boston Herald
The Massachusetts Council on Compulsive Gambling has apologized over an email that it sent last week with a political message. The group sent an email encouraging its list to collect signatures and join phone banks to repeal the state's casino law. The email encouraged recipients to contact the Department of Public Health and Gaming Commission with concerns. The organization's council director Marlene Warner sent another email the next day revealing that the message did not clearly identify itself as coming from a third party.
The Telegraph
Professor Sir Steve Smith, the vice-chancellor of Exeter University in the UK, says that students no longer read email on a regular basis. He has suggested that university staffers communicate with them via social media. "There is no point in emailing students any more," he told The Times UK."They get in touch with us by social media, especially Twitter, and we've had to employ people to reply that way."
Direct Marketing News
Direct Marketing News has compared four different emails from Club Med to examine what works and what doesn't. The trade magazine highlighted a subject line for one email, "Venture off the beaten path with a $250 air-credit and easy flights!" but dismissed the welcome line, "Have you ever dreamt of taking an adventure to the bottom of the sea?" in another email saying it was too creepy.