Simple and clear language is the best copy for email marketing messages, according to a new study by Fractl and Buzzstream. The research included feedback from 1,200 consumers aged 18 to 64 and found that "advanced" vocabulary in an email is "slightly unacceptable" and even people with advanced degrees find simple email copy "perfectly acceptable." The research also revealed that the majority of consumers enjoy humor in marketing emails.

Email authentication tools such as SPF, DKIM and DMARC have prevented the death of email, according to security experts on a panel at the RSA Conference this week. On a panel called, "Curbing email threats and spear-phishing - the promise and results of DMARC," experts revealed that email is more secure than ever, but also warned that criminals are more savvy than ever, so companies need to be on guard.

Companies whose networks have been compromised by hackers run the risk of being attacked again, according to security firm CrowdStrike. In fact, hackers often come back the second, third and fourth times with specific goals in mind, such as trying to steal credit card information or email addresses.

Sanjay Dholakia, global CMO of Marketo thinks that marketing is moving from an art form to a science project. In an interview with CMO.com, Dholakia talks about the shift from creative to data. "Marketing has also gone from being viewed as a function that creates brand awareness, to one that architects the relationship with customers end-to-end, and informing the rest of the organisation what that encompasses," he said. "You're still going to have other people involved, such as sales and service, but it's marketing that's charting the course. That's where we start getting into the notion of marketing as a …

Salesforce has been upgraded from visionary to leader in Gartner's latest Magic Quadrant for Multichannel Campaign Management report. The company joins IBM, SAS,Teradata, Oracle and Adobe on Gartner's leader list in its report this year. SAP earned the distinction as challenger and Marketo and Sitecore were named as visionaries.

The House has passed a cyber security bill in response to the large number of data breaches in the private sector. Data breaches at Home Depot, Sony and Target were among the examples mentioned in the hearing. If passed into law, the policy would require all companies to notify consumers if their financial data is exposed. House legislators across the aisles supported the bill which passed 307 to 116. The Senate is next up to vote.

Telecommunications firm Manitoba has partnered with email services provider Synacor to support its email service. Synacor's Cloud Email Platform will allow Manitoba's customers to use email. Synacor's platform will run the back end of the MTS Mail email service.

Apple sent out an email this week to Apple Watch preorder customers letting them know that the first round of orders are currently being processed. The messages went out to customers whose orders are scheduled to ship between April 24 and May 8. The email explains that individual shipping messages will follow.

Actress Mo'Nique revealed emails to prove that she was offered the role of Cookie Lyon on Empire on the radio show Sway in the Morning today. The actress brought the information forward after publicly accusing Hollywood producer Lee Daniels, director of The Butler, of having her blackballed in Hollywood and the public dismissed her claims.

Delaware Gov. Jack Markell reportedly used an email address with a pseudonym during his first term in office. Opponents to the governor have exposed this practice and accused the governor of using this undercover address to secretly conduct public business. Markell's lawyer defended the practice comparing it to a direct dial phone number.