More than a quarter of millennials (26 percent) have faked a birthday when signing up for an email newsletter in order to get a discount, according to new research from Mindshare North America. That number drops to 17 percent when looking at the total adult population. The survey also revealed that while shopping on an e-commerce site, 47 percent of millennials (versus 37 percent of total adults) will abandon a shopping cart intending to trigger an email with a discount code.

Google has given Gmail a makeover with new themes and emojis. In the past Gmail users had 14 plain color themes and 21 graphic and interactive themes to choose for their inboxes. Now users have access to more than 100 images to serve as backgrounds. In addition, the inbox now features new emojis which are larger and higher quality.

The State Department has released 3,000 pages of emails sent to and from Hillary Clinton during her time as Secretary of State. The release is part of an ongoing process to make these documents public. Every 30 days beginning June 30, the agency is releasing a new batch.

The nonprofit The Sunlight Foundation has created a series of template emails to make it easier for politicians to be in contact with their constituents via email. Sunlight has created email addresses for every member of Congress (since Congress has no official email addresses) and then helps begin the correspondence with citizens to find out why they are in touch using custom templates.

Return Path has teamed up with Information Resources Inc. to bring e-commerce receipt and transaction data to CPGs. Under the terms of the partnership, IRI will integrate data from Return Path's Consumer Insight business and other e-commerce transaction datasets into its database. The goal is to understand the relationships between online buying and brick-and-mortar transactions.

Apparel licensing firm La Jolla Group has a relatively young email program. Recently the company moved from a batch and blast approach and added personalization to make the messages more effective. The company was already working with predictive analytics platform Reflektion to create more personalized experiences including product recommendations and visual search on its e-commerce site. Now the retailer has added personalized content to its emails to help drive engagement.

Catherine Duval, the lawyer that worked on the IRS email scandal, is now working on the email investigation of Hillary Clinton after joining the State Department. Republicans have accused Duval of failing to disclose important information in the past and have questioned her credibility in the new investigation. The State Department has defended Duval claiming that she is "is a professional of the finest kind."

Online blogging service Medium has introduced a new way to sign into its platform without the use of a password. Users are instead able to enter their email address to do so. The address entry triggers an email sent to the user's inbox. The recipient merely click on a link from the email to log into the site. Prior to this, the service allowed users to sign in via a Facebook or Twitter login.