SendGrid has introduced a new tool called Threads that allow marketers to send automated emails based on user activity. These triggered messages go out whenever a customer browses a particular web page or opens a mobile app. Users can set up rules and triggers without any writing any specific code.

Malcolm Turnbull, the Australian prime minister, doesn't think it's a big deal to use a private email server and secret apps to communicate. Despite criticism to the contrary, Turnbull claims that using these secretive communications tools is a more secure way to communicate.

The Irish Revenue Commissioners office has warned citizens about a spate of spam emails. These emails claim to come from the office but seek personal taxpayer information. The organization does not use email to contact taxpayers and the office has warned citizens not to respond.

President Barack Obama has defended Hillary Clinton's use of a private email server. In an interview with CBS's "60 Minutes" he said that her practice was a mistake but that it is not a national security problem. This is one of the few times the president has commented on the controversy. In March he said he was glad to see the emails released.

Lead Layer wants to help app developers collect email addresses. From the brains behind daily deal app App Gratis, Lead Layer is a mobile SDK, that helps app publishers collect email addresses within their apps. The service is integrated with email marketing platforms including Mailchimp and Aweber.

Payment service Square launched a set of digital marketing tools including email for small businesses back in April. The company recently revealed that across its clients, consumers who redeem one of these digital offers spend about 25 percent more on the transaction that on an average transaction. In addition, these merchants are seeing about a $20 return for every $1 spent on digital marketing.

California governor Jerry Brown signed an email privacy law on Thursday night. The California Electronic Communications Privacy Act, which passed through the state assembly last month, will require law enforcement to obtain a search warrant in order to access email and mobile user data. The federal government has yet to update the out-of-date law that governs email policy but is expected to pass similar legislation soon.

Consumers in the UK prefer for brands to communicate with them via email, according to Adobe. The research revealed that63 percent of UK office workers that own a smartphone preferred to hear from brands via email. Only 6 percent of this demographic want to hear from brands via social media and 5 percent via mobile apps.

Australian Prime Minister Malcolm Turnbull has been caught using a private email server for official business. He has defended the practice claiming that all members of The Parliament send messages through insecure channels. "If you have a talk about the security of different forms of communication, firstly, you shouldn't assume that government email services are more secure than private ones," he said in a press conference.

The ruling Tuesday by The Court of Justice of the European Union has ruled that a "safe harbor" agreement that governs data transfers between the U.S. and the European Union is invalid. The judge found that the DOJ's push to obtain Microsoft user data stored on a server in Ireland does not respect European 'fundamental rights' of personal data privacy.