Financial Spots
Los Angeles Mayor Eric Garcetti sent an email last week endorsing Hillary Clinton for president. The problem with this endorsement is that he sent it from the wrong email account. Rather than sending it from a private account, he sent the message from his government email account. Garrett's staff resent the endorsement from his reelection campaign, but failed to comment on if he would retract the initial statement.
Direct Marketing News
Salesforce has revealed an integration with Gmail that will give b-to-b salespeople better customer intelligence and real-time email engagement tools. The Salesforce Engage for Email allows b-to-b marketers to connect lead information on prospects such as website visits or trade show attendance with names, companies, titles, addresses, and phone numbers. This data is synched with Salesforce's Pardot marketing automation system for nurturing campaigns.
The Washington Post
Hillary Clinton claims that 90 to 95 percent of the emails that she sent and received from her personal server while serving as secretary of state were in the State Department system. While Clinton asserts that this figure came from the State Department, the organization claims that they did not make this calculation. The Washington Post looks closely at the numbers and reveals that the figure stems from the Clinton camp.
DM News
Fifty-one percent of U.S. consumers will share personally identifiable information with retailers in order to get personalized offers, according to Accenture's"Annual Holiday Shopping Survey." The report also revealed that 72 percent of consumers would give up the data in exchange for discounts and coupons. These metrics have increased from last year when only one third of shoppers said they would share personal data.
Breitbart
A number of U.S. officials have had their email and social media accounts attacked by hackers based in Iran, according to reports. The attacks began happening after Siamak Namazi, an Iranian-American oil company exec, was arrested by Revolutionary Guard while visiting Iran. Namazi has advocated for better relations between Iran and the U.S.
The Guardian
Swiss-based email encryption provider ProtonMail has been hacked into and shutdown. The company's internet connection was held ransom by hackers using a distributed denial of service (DDoS) attack. "ProtonMail is likely under attack by two separate groups, with the second attackers exhibiting capabilities more commonly possessed by state sponsored actors," the company revealed. "It also shows that the second attackers were not afraid of causing massive collateral damage in order to get at us."
eMarketer
Many consumers in the UK rely on email marketing, according to e-commerce services firm Tryzens. The research included feedback from 1,000 consumers-600 women and 400 men-over 16 years old, who had made a digital purchase in the past three months. While search was the main channel that consumers used to find a retailer's site or sale at 48 percent, email was not far behind at 42 percent of consumers relying on the channel.
Watch out marketers! Unroll.Me, a tool that makes it easier for consumers to unsubscribe to your email newsletters in mass, has released an iPhone app. The tool, allows users to quickly swipe through marketing newsletters and tap on the ones they want to subscribe to without having to click back to every unsubscribe page.
The Daily Caller
A confidential email sent by a top foreign policy advisor in Germany landed in Hillary Clinton's inbox, back in 2011. The email had the subject line, "Follow-up to our Brussels meeting (confidential)," was sent to Philip Gordon, then the Assistant Secretary of State for European and Eurasian Affairs, who then forwarded it on to Clinton's personal email address. This fact was revealed in the 7,000 pages of Clinton's emails released by the State Department.
Government Executive
In light of the various email scandals that have played out over the last year, The Obama administration wants to make email record keeping more transparent. The team has released its third "National Action Plan" to promote transparency in online deadlines. The provisions would "reconstitute USA.gov as the 'front door' to the government while also tightening agency email recordkeeping and streamlining responses to Freedom of Information Act requests."