• Change.org Glitch Exposes Member Email Addresses
    Change.org, a website where citizens can create online petitions, has revealed that a site bug is exposing the email addresses of both current and former subscribers. The glitch allows anyone to find members of the site through its search box on the site or through an outside search engine. While not every email address was exposed, an ArsTechnica search dredged up 40,000 to 65,000 search results.
  • Clinton's Email Scandal is Hurting Approval Ratings
    Hillary Clinton's email scandal has hurt her approval ratings as a potential presidential candidate. According to a new poll from Qunnipiac University, Clinton lost her lead and was now less popular than Jeb Bush and Marco Rubio in Florida. In February she led the pack in the state. The research also found that she lost ground in Pennsylvania.
  • AOL Spam Filtering Hiccup Lands Leading Brands in the Spam Box
    AOL shut down email delivery to about a thousand email marketers for three days during March, according to eDataSource. AOL had released a new spam filtering code which had a glitch that accidentally blocked up to 90 percent of brands sending to consumers with an AOL address. The spam filtering affected leading brands including: Chase, GAP, Netflix, Walmart, and Target.
  • Email Is Still the Largest Driver of ROI: DMA Report
    Email continues to be the largest driver of ROI among digital marketing channels, according to a new report from the Direct Marketing Association (DMA). The report found that campaigns sent to house lists had an average 30-32 percent ROI and those sent to lists of prospective customers had 15-17 percent ROI.
  • British Airways Emails Loyalty Members About Possible Account Breaches
    British Airways has notified loyalty members after a spate of fraudulent problems have emerged among Avios members. Somer members haven't able to access their accounts, while others have seen miles disappear. "This appears to have been the result of a third party using information obtained elsewhere on the Internet, via an automated process, to try to gain access to your Executive Club account," explained the customer service email. "We understand this was login information relating to a different online service which you may have also used to access your Executive Club account."
  • Slack Introduces New Password Security Tools After Hack
    Slack, a startup that goes after email with a chat-based product, has rolled out two-factor authentication and a "password kill switch" as an added security measure after the network was hacked. The company revealed that its database, which includes customer usernames, email addresses, phone numbers and Skype IDs, was hacked earlier this week. While passwords were also stored on the database, they were encrypted. These extra layers of security ensures added protection.
  • Australian Department of Immigration Forms Task Force After Employee Email Mistake Exposes Personal Data of World Leaders
    The Australian Department of Immigration and Border Protection (DIBP) has formed an accountability task force after an employee leaked an email that exposed the personal details of world leaders attending the G20 summit. In addition, the organization is updating its policies and has removed the autocomplete feature on its email platform. Earlier this week, an employee accidentally sent an email with this private data to the wrong person after incorrectly filling out the autocomplete feature. The personal data from world leaders including U.S. President Barack Obama and Russian President Vladimir Putin were exposed in the breach.
  • Mailfy Expands to the U.S.
    Mailify, an email marketing software provider in the EU, is now offering its platform in the U.S. The company sells a set of email marketing templates similar to MailChimp or Constant Contact. The templates feature responsive design to help improve the way these emails are viewed on a mobile device.
  • Navigating Between Platforms Challenges Marketing Looking For Marketing Partners
    Understanding the difference between the different functionalities is the No. 1 reason that brands have difficulty when selecting a marketing automation platform, according to a new survey by VentureBeat. The second challenge is trying to imagine how a particular platform will work within a company's business setting.
  • Oracle Debuts Tool For Reconciling Consumer Identities Across Channels
    Oracle has added a new feature to the Oracle Marketing Cloud called ID Graph that is designed to help marketers reconcile consumer identities across channels. The idea is to use this data to help for retargeting abandoned shopping carts across channels.
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