The Next Web
Microsoft has released a preview of Office 2016 and has revealed that the new platform automatically stores files to OneDrive cloud by default. Rather than supporting email attachments, files shared via the updated Outlook will automatically be uploaded to the cloud. The full release will come later this year.
Mondaq
Email volume has decreased in Canada thanks to the implementation of Canada's anti-spam law CASL last year, according to a new report from Cloudmark. The firm's 2015 Q1 Security Threat Report found that email volume among Canadian consumers declined by 29 percent during the quarter. The report also pointed out that while CASL is meant to get rid of spam, legitimate email was also down.
Engadget
Google is no longer testing grid view in Gmail's promotions tab. Instead of showing images, the inbox will now display simple text. The idea of the program was to showcase email marketing messages, but the approach didn't catch on with consumers. Instead, consumers preferred subject lines.
The Verge
Alexa, Amazon's answer to Apple's Siri, has been updated to include integration with the likes of Gmail, Twitter and Evernote. The tool allows users to open emails as well as to compose and respond to messages via voice.
SFGate
Watch out email marketers: Unsubscriber is a new app for Gmail users that makes it very easy to unsubscribe to marketing messages. The app syncs with the user's inbox and then allows the user to swipe left to unsubscribe and swipe right to keep their subscription.
TechCrunch
Salesforce's pledge to give 1 percent of the company's equity to charity, 1 percent of employee time to volunteering and donating 1 percent of products to non-profits is coming to New York. The program has been successful in San Francisco and now the company is expanding into the Big Apple with partnerships with the Robin Hood Foundation. The company encourages other companies to copy its efforts and General Assembly, Javelin and Guggenheim Partners have already signed up to participate.
Daily Mail
British restaurant Twin Dynasty has apologized to a customer after making fun of him in an email. The client had asked for a discount for coming to the location with a party of 12 via an email. Employees of the restaurant called him cheeky for asking in an email reply that was only meant for a colleague. However, the email accidentally included the customer on the thread.
Direct Marketing News
Most consumers fail to engage with a brand after 3 months of signing up for their email program, according to a new report from Epsilon. Epsilon's Q4 Email Benchmarks study revealed that only 34 percent of new subscribers responded to an email within a quarter of signing up. In addition, only a third of consumers who signed up in the previous three months engaged with the brand's emails. The report looked at more than 12 billion emails across 13 verticals sent between October and December 2014.
ABC News
Partners HealthCare, a health care nonprofit based in Boston Boston-based nonprofit, has informed 3,300 patients that their data has been exposed in a security breach. The attack happened in November when a group of the nonprofit's workers were tricked by phishing emails and accidentally shared passwords and installed malicious programs onto the network.
TechCrunch
Zero is a new email app designed to help email users achieve inbox zero. The tool is aimed at heavy email users that received a lot of inbound email. The app turns emails into a feed like a social network with the idea that users can quickly swipe through emails and decide which ones are important quickly.
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