The Palm Beach Zoo has issued an apology over a recent promotional email for an upcoming Earth Day party after a recent tiger attack that killed a zookeeper. The email had the subject line, "It's a party weekend at the Zoo" and promoted the "Party for the Planet" celebration and was scheduled to go out before the tragedy. The zoo sent a follow up email several hours later. "Please accept our most sincere apology for this morning's email announcing previously scheduled events at the Palm Beach Zoo," the email said. "The eblast communication was created weeks ago. Unfortunately, during our …

More than 5,000 consumers in the UK were conned by email scams last year. According to metrics gathered by BBC Radio 4's program You & Yours, this number is up 71 percent from 2014. The email scam asked users to change information for a payment that they were already planning to make.

The University of Connecticut is using email to alert students of safety concerns. On Tuesday, the university sent out one such alert reporting a sexual assault in a residence hall over the weekend. The email revealed that the victim was in her dorm room at the time of the assault.

A Chinese student in the UK meant to send an email to the police department in Verona, Italy after her friend, a student in Italy had admitted to attempting suicide online. The email mistakenly went to a police officer in Verona, New Jersey, who quickly contacted Interpol who forwarded the note to state police in Italy. The police officers found the Verona Academy of Fine Arts student with her wrists partially slit and a half-empty bottle of antidepressants. The police were able to save the suicidal student.

Oracle has acquired marketing technology firm Crosswire for a reported $50 million. Crosswire uses machine-learning on cross-device data to help marketers track message across channels and devices. The platform also has personalization tools and robust analytics. The acquisition comes as Oracle looks to beef up its advertising offerings.

Email verification platform BriteVerify has integrated its platform with email marketing services firm Emma. BriteVerify is focused on helping email senders improve deliverability and ROI and Emma is focused on email automation, audience segmenting and mobile templates. The integration will make it easier for brands to verify and send email marketing messages.

Nonprofits sent email subscribers an average of 49 messages in 2015, which sent response rates down. However, according to the 2016 M+R Benchmarks Study published by communications agency M+R and the Nonprofit Technology Network, while open rates, click-through rates and response rates dropped off, revenues from email grew by 25 percent in 25 percent. In 2015, email revenues accounted for 29 percent of all online revenue last year.

Robert Millard, a former Lehman Brothers executive is suing his former real estate attorney Patricia Doran after he was defrauded in an email scam. Hackers hacked into the lawyer's AOL email address and duped him into transferring a $2 million deposit for a $20 million Manhattan apartment to a criminal account. Millard claims that Doran was negligent for not using two-factor authentication.

The popular women's email newsletter TheSkimm is launching a new product: a paid iPhone service called Skimm Ahead. While the basic newsletter will remain free, this premium service will give subscribers access to event picks, travel recommendations, and must-see-TV reminders for $2.99 a month. Users will have these events automatically updated on their iPhone calendars if they choose.

Some Google Gmail users have been getting double the amount of desktop alerts they signed up for. Users that have enabled desktop notifications have been getting two notifications for every email received in the past few days. The problem is not systemwide, but several users have complained about the issue on Twitter.